Hasta La Creative!

Direct Line is the first insurer in the UK to launch Onward Travel cover to anywhere in the UK, with no additional cost. If their car is undriveable after an accident Direct Line will organise customers a taxi to their onward destination. Tailored to match the conditions that consumers see the advert in (e.g. raining in Manchester at 9pm or sunny in Bristol at 12noon), the campaign will use a combination of technology including geomapping and content footage feeds to deliver hyper-relevant digital adverts to consumers.

The Cities Project by Heineken helps bring to life projects that make great cities even greater. To kick off this year’s campaign and to provide insight into the types of projects it will support in 2017, Heineken is partnering with + POOL to help bring their idea – developing an Olympic-sized, water-filtering, floating swimming pool in New York’s river – closer to reality. To support the initiative, Heineken has also partnered with Tribeca Film Festival to raise awareness of the project and engage fans nationwide with a virtual reality documentary developed by Tribeca Studios. Heineken is rallying support for + POOL by asking fans to pledge to swim in the river once it’s created. If 100,000 pledges are registered at www.swimintheriver.com, Heineken will contribute $100,000 to the project.

When an unexpected situation arises, are you ready to take it on headfirst to quickly solve the problem? Kaplan University’s new campaign – “Education Working” – aims to demonstrate that graduating from KU arms you with the confidence and skills necessary to take on any challenge, no matter how challenging or unexpected.