Hasta La Creative!

Born to captivate, Betta Splendens known as the Siamese fighting fish is one of Thailand’s iconic species. As colorful as its rainbow-hued fins, this Siamese fighting fish has a history just as vibrant. Affectionately coined as the ‘Jewel of the Orient’, the betta species is appreciated for their gorgeous appearance displayed particularly when their fighting instinct comes to life.

The only place that reminds the world of the betta’s beauty is the Siamese Fighting Fish Gallery situated on the Bangkachao Peninsula in Thailand. A learning center for the general public, this Gallery plays an important role in conserving the knowledge and legacy of the fighting fish species today.

However, the Gallery is facing a decreasing interest among the local young audience, resulting in the lack of funds for continuous conservation of the fighting fish species.

THE IDEA
Optimum Betta, a fighting fish food brand joined hands with Shutterstock Thailand, a global marketplace for inspirational pictures and VDOs to produce the campaign “ART OF THE SIAMESE FIGHTING FISH,” that brings to life the art patterns from the movement and brilliant colors of the fighting fish species.

We use visualization techniques including “Motion Analysis”, “Pigment Extraction” and “Digital Trail Sculpture.” These techniques allow long exposure to beautifully capture the dynamic movements of the fish to produce aesthetic art patterns, graphic elements and motion VDO clip.

As a collaborative initiative with Shutterstock, these art patterns and motion VDO clip will be available for download on Shutterstock, each image and VDO clip detailing the story of the starred fighting fish breed. The generated image and clip VDO merchandising income will be contributed to fund the Siamese Fighting Fish Gallery for continuous conservation of the fighting fish species.

To combat self-medication and to alert the public about the dangers of substances that are used indiscriminately we show some substances that are used at the same time in medicines and industrial products. The difference between the medication and the poison is just the dosage.

In a new campaign out today, Dodge is celebrating its partnership with global superstar, Vin Diesel. Best known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, the actor is expanding his passion for muscle cars beyond the big screen and partnering with the brand to form “The Brotherhood of Muscle.”

In a new campaign out today, Dodge is celebrating its partnership with global superstar, Vin Diesel. Best known for driving legendary Dodge performance vehicles in his iconic role as Dom Toretto in the films of the “Fast & Furious” franchise, the actor is expanding his passion for muscle cars beyond the big screen and partnering with the brand to form “The Brotherhood of Muscle.”

The campaign, which was launched for the California Lottery’s social media channels, is aimed at recognizing the Lottery’s mission to maximize supplemental funding for California public schools. The California Lottery contributes more than $1 billion annually to all of the schools that comprise the California public school system. It is a modest amount after it’s divided up among approximately 1,100 school districts, but it remains an important source of funding. To highlight and recognize the importance of passionate educators, Mediabrands Society worked with a diverse group of influential figures to film these documentary-style ads.

The Museum of natural history of Geneva turns 50. Because the Museum of Geneva is a place of memories, rainy sundays with the parents, a place to discover and learn, a place where every Genevan been when they were kids, we asked a class of 5-6 years old to draw ants to promote the anniversary exhibition and make the public remember the kids we are still at heart.