Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, a Jeep ad examines what it means to be constantly reevaluating your life’s journey (Creativity’s Alexanda Jardine has the backstory on the campaign: “Life Keeps ‘Recalculating’ in Jeep’s Campaign for the Compass”). Michelob juxtaposes a shot of a bottle of Ultra getting grabbed from a cooler with — no kidding — a slow-mo sequence of a shirtless athlete with ridiculously tight abs emerging from an ice bath (never mind beer bellies!). And Ring shows how its internet-connected video doorbell can help thwart package thieves.

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Film
iFood

Who’s never turned to a quick tutorial online to learn how to make a dish or watched, hypnotized, as a sped-up step-by-step turns eggs, flour, and sugar into a magnificent cake? These express recipes, social-media darlings, always seem to go right. But in practice, that’s not always the case. And what if things go wrong?

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Directors:André Gola, Pernil
Creatives:Henrique Del Lama, Fernando Duarte
Producer:Onze TV, Cezar Brandão
Rtv:Vera Jacinto, Diego Villas Bôas, Daniella Manunta
Director:Henrique Oda
Dp:Acauã Fonseca
Art Director:Carol Gonzaga
Cameraman:Ricardo Beltrame
Cook:Mari Galante
Hand:Mari Galante
Sound Production:Saxsofunny
Planning:Cintia Gonçalves, Sergio Katz, Denis Camargo, Aline Alonso
Media:Rodrigo Andrade, Luis Flavio Padilha, Cassiano Oliva, Haroldo Paro, Gabriela Sarti, Victoria Bueno

Online
O Estado De São Paulo

FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective.

Advertising Agency:FCB, Sao Paulo, Brazil
Chief Executive Officer:Joanna Monteiro
Chief Executive Director:Fabio Simoes
Art Director:Rafael Beretta, André Vervloet
Copywriter:Romero Cavalcanti
Graphics Production:João Albertini, Diego Bischoff, Daniela Fonseca, Camila Galdêncio
Reviewer:Miriam Audi, Paula Costa, Luciana Palmieri
Art Buyer:Tina Castro, Carol Silva, Daniel Goncalves
Projects:Gerson Lupatini, Suelen Mariano
Technology:Gerson Lupatini, Marcio Bueno
Creative Technologist:Victor Hugo Odo
Digital Production:UmStudio.Com
Account:Cris Pereira, Anna Santana, Henrique Silva, Juliana Peralta, Renato Coelho
Rtv:Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro
Motion:Thiago Scalon “Mineiro, ” Rodrigo Resende
Editor:Thiago Scalon “Mineiro, ” Dudu Doria
Photography:Antonio Brasiliano
Client Approval:Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre

Film
Bede House

Advertising Agency:JWT, London, United Kingdom
Executive Creative Director:Lucas Peon
Creatives:Will Wright, James Lucking
Technical Architect:Adam Pooler
Creative Producer:Laurie Carter
Director:Connor Pearce
Senior Developers:Vicki Keeley, Julian Graheme
Editor:Stefano Nurra

Integrated
Comme Il Faut

1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped.
Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words – they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it.

Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims’ testimonies.

Advertising Agency:Gefen Team, Tel-Aviv, Israel

Film
Monster

The 40-second spot shows the monster approaching the camera and talking directly to the viewer about how telepathy allows him to know how special they are and also knows the job that they desire. It concludes by saying that Monster will never stop until it gets you the job you deserve. The spot is accompanied by spooky music. The monster then runs off screen to reveal the word: “Jobs. Advice. Fur” and the strapline “Monster.co.uk. Find Better.” The campaign will run for 4 weeks.

Advertising Agency:Mcgarrybowen, London, United Kingdom
Creative Directors:Paul Jordan, Angus Macadam
Creatives:Dave Wigglesworth, Ed Redgrave, Chris Russell, Ahmed Ellabib
Planning Director:Tom Keane?
Planners:Rhonwen Lally, Cali Mackrill?
Business Director:Ryan Nell
Account Director:Jamie McConville

Film
Ambulante

“Prejudices” encourages one to reflect before judging. It simply questions and invites the public to listen, with the premise that behind what our initial prejudice is showing us there is a person who has something to say and offer. A social campaign that makes people aware that discrimination is not only a problem for minorities.

Advertising Agency:Archer Troy, Mexico City, Mexico
Production Company:Películas Imaginarias
Creative Vp:Mike Arciniega
General Creative Director:Miguel Suarez
Creative Director:Bruno Oliver
Associate Creative Director:Israel Tapia
Account Director:Gabriela Rivera
Director:Guillermo Magariños
Photography Director:Carlos de Miguel
Executive Producer:Carmen Valdivia
Post Production:Dinamita Post
Editor:Bianca Aguilar

Integrated
Dairy Queen

The new #MissionMixtape giveaway is a fan journey to claim one of 1,000 exclusive mixtapes inspired by the superhero’s “Awesome Mix” tapes and the classic nostalgia DQ franchises are known for. Fans can claim mixtapes at MissionMixtape.com for an auditory expedition through sound, soft serve and beyond. Each cassette tape has a unique quest that ends with a secret code that you can use online to redeem prizes from Dairy Queen gift cards to signed movie posters. The Mission Mixtape campaign piggybacks on the resurgence of the cassette tape as the latest symbol of retro cool.

Advertising Agency:Barkley, Kansas City, USA
Executive Creative Director:Katy Hornaday
Group Creative Director:Berk Wasserman
Creative Directors:Matt Pruett, Brad Jungles, Creative Director)
Associate Creative Directors:Kyle Anthony, Joe Desalvo
Designer:Jen Beck
Senior Copywriter:Jordan Breindel
Copywriter:Justin Smith
Art Director:Chris Larberg
Senior Motion Designer:Carson Catlin
Senior Producer:Jp Mcintosh
Integrated Production Manager:Lauren Alexander
Associate Producer:Jasmine Henry
Group Strategy Director:Chris Cardetti
Strategist:Scott Roberts
Content Manager:Morgan Howell
Group Account Leader:Stephanie Parker
Account Director:Andy Pitts
Account Supervisors:Kyle Rodriguez, Betsy Leonard
Senior Account Manager:Julia Unverfehrt
Account Manager:Melissa Keith
Project Manager:Tifany Wrzesinski
Junior Project Manager:Abby Ogden
Production:Company Films
Director:Fred Goss
Web Development:40Digits
Music:Primary Colors
Editorial:Cutters

Print
Mandevu Beard Care

Haircare. For beards.

Advertising Agency:Creative Y&R, Kenya
Creative Director:Farhan Mirza
Art Director:Michael Wanjohi
Copywriter:Ben Hunt
Photographer:Kabutha Kago

Film
Pedigree

People often say they’ve “rescued” a pet, but in many cases, the pet ends up rescuing its new owner just as much. The PEDIGREE® brand is bringing that notion to life with a new video called “Pick Me,” just in time for National Adopt a Shelter Pet Day (April 30) and May’s National Pet Month.

Advertising Agency:BBDO, New York, USA