Hasta La Creative!

A longtime contributor to NPR, Sports Illustrated and HBO, Mr. Deford was the only sportswriter to receive a National Humanities Medal.

Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months.

Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network.

But as Irwin Gotlieb of GroupM pointed out, transformation is easier said than done. In our economic structure, the financial markets value a disruptor “in a very different way” than they value an operating business. Traditional media operate on a price-earnings ratio of 15 to “maybe” 20, he said. With disruptors, it’s 220-plus, so companies like Netflix can afford to spend up to $10 million per hour for content.

Continue reading at AdAge.com

Quem acompanha o Discovery Channel sabe que o canal todos os anos realiza a “Semana do Tubarão“. Durante a semana, eles exibem programas e especiais voltados especificamente para esse nada assustador exemplo de vida marinha. Para divulgar a edição 2017 e mostrar que o mar não está para peixe e nem para as focas, o […]

> LEIA MAIS: Cantor Seal é engolido por tubarão em comercial do Discovery Channel

A recent attack on the accounts of Defense Department employees suggests how easily people can be duped into clicking on dangerous links.

This band’s latest release, “One More Light,” debuted at No. 1. Kendrick Lamar’s “Damn.” is No. 2 and Harry Styles’s solo debut slipped to No. 3.

Hampton Creek’s packaging makeover may help the vegan products maker distance itself from controversial headlines and a pinch of government scrutiny.

In August, a Bloomberg story suggested the Just Mayo maker hired contractors who bought lots of the product off store shelves, dragging the company into the spotlight. A month later, Bloomberg Businessweek ran an in-depth expose. Those pieces were not the first to raise questions about Hampton Creek or its founder and CEO, Josh Tetrick. The U.S. Securities and Exchange Commission and Justice Department even looked into possible securities violations and criminal fraud, inquiries Tetrick announced in March had been dropped. He’s moving on.

“It’s hard to go through stuff in general without learning something,” Tetrick said when asked about those issues. “Things just worked themselves out.”

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No filme “Divertidamente”, nossas memórias são esferas guardadas em prateleiras, que podem ser resgatadas a qualquer momento. Mas será que essa é uma boa metáfora? Existe a ideia de armazenar memória em nível molecular? Por que as pessoas contam as mesmas histórias inúmeras vezes? Como se explica a memória que temos da nossa infância? Por […]

> LEIA MAIS: Naruhodo #78 – Como funciona a memória?

Disruption was on the minds of several Advertising Hall of Fame inductees I interviewed over the last couple of months.

Their attitude was “transform or die,” in the words of Kay Koplovitz, who founded the first cable TV network.

But as Irwin Gotlieb of GroupM pointed out, transformation is easier said than done. In our economic structure, the financial markets value a disruptor “in a very different way” than they value an operating business. Traditional media operate on a price-earnings ratio of 15 to “maybe” 20, he said. With disruptors, it’s 220-plus, so companies like Netflix can afford to spend up to $10 million per hour for content.

Continue reading at AdAge.com

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Poste Italiane

Stamps: small but true works of art, presented since 1987 at Milan International Stamps exhibition where curious and collectors can see and buy them.

Art gets small.

Advertising Agency:McCann Worldgroup, Rome, Italy
Executive Creative Director:Alessandro Sabini
Creative Director:Alessandro Sciortino
Art Director:Daniele Baglioni
Copywriter:Diego Savalli
Photographer:Carioca Studio

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Rio Art

Cleaning shouldn’t stain.

Advertising Agency:Alma, Miami, USA
Creative Chairman:Luis Miguel Messianu
Chief Executive Officer:Luis Miguel Messianu
CoPresident:Alvar Sunol
Chief Creative Officer:Alvar Sunol
Senior Creative Director:Monica Marulanda
Creative Director:Virgilio Flores
Senior Art Director:Ricardo Vallejo
Senior Copywriter:Humberto Maldonado
Senior Print Manager:Mimi Cossio
Producer:Mimi Cossio
Illustrator:Esteban Slaibe
Photographer:Esteban Slaibe