Hasta La Creative!

Labour has announced it will ban the advertising of food high in fat, salt and sugar before the 9pm watershed if the party wins power next month.

Ad tech company Media iQ has launched AiQx, a platform it claims is the first programmatic-first, AI-powered platform designed for media planners.

Supermarket giant Aldi reinvented itself to enter the competitive China market. It’s selling online-only, through one of e-commerce giant Alibaba’s platforms. And the no-frills, low-cost German retailer also did a surprising stunt to generate buzz about its launch: It live-streamed a fashion show of couture made out of food.

Models wore a bustier covered in popcorn, a kilt embellished with cookies, a straw hat topped with long stalks of wheat. The runway doubled as a long white dinner table, with diners seated along its edges, nibbling at entrees and sipping from glasses of wine.

Western supermarket chains are trying to tap into China’s soaring interest in imported food, spurred on by the rise of the middle class, their travels abroad and their concerns about the safety of local products. Since China’s retail environment is challenging, particularly for big-box stores, most recent supermarket entrants are going into China online-only, as Costco did in 2014. That limits investment and risk, but it doesn’t necessarily guarantee big sales.

Continue reading at AdAge.com

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his seventh instalment.

Barclays is aiming to close the “digital safety gap” – the growing disconnect between our confidence in digital technology and our ability to use it safely – with its new multi-channel campaign.

British Airways has confirmed that it has appointed a WPP team to handle creative, media, social media and paid search for the airline.

Pepsi’s recent ad debacle laid bare the one key element missing from any in-house creative department

Despite measures taken by the platform, advertisers must remain ‘vigilant and cautious’.

(TrendHunter.com) Whether it is a service that provides nutritious lunches at work or a cushion that allows users to workout on the go, the May 2017 lifestyle trends demonstrate that consumers are eager for new…

Category: Beyond Madison Avenue
Summary: For Nike, this was glorious failure. The sportswear giant’s attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but the #Breaking2 “moonshot” is likely to be remembered for setting new standards in sports marketing regardless.

Early this morning at the Monza Formula One racetrack in Italy, 32-year-old Kenyan Eliud Kipchoge…