The move by The Ringer, which will maintain editorial independence, is a blow to Medium, which has hosted the sports and culture website since it began last June.
Channel 4 has teamed up with The Thick Of It creator Armando Iannucci in a campaign to encourage young voters to turn out on 8 June.
The marketing industry pays tribute to businessman and entrepreneur Sir Paul Judge who passed away earlier this month.
Having a campaign with a strong PR idea may be the key to winning at Cannes, argues Psona strategist Will Humphrey.
Omnicom’s BBDO has topped the Effie Index as the most effective ad agency network in the world, with Unilever and Vodafone named most effective marketer and brand respectively.
Film, Online
Mini
Advertising Agency:Publicis, Mexico City, Mexico
VP Creatives:Jessica Apellaniz, Diego Wallach
Group Creative Director:Luis Sordo
Art Director:Julio Cerón
Copywriter:Fernando Martinez
Director:Santiago Chaumont
Executive Producer:Alejandro Saevich
Production Company:Madre Foca
Brand apathy is twice as high for those who fail to involve themselves in consumer culture, so the more distinctive an ad is the better.
Campaign spoke to Bilge Ciftci, brand director, Vodafone UK and Caroline Welsh, head of brand and comms, Vodafone UK about their new ad starring actor Martin Freeman.
The BBC will livestream five election specials on Twitter, a first for both channels.
Outbrain Programmatic Access is available in collaboration with AppNexus.
For both P&G and Publicis Communications the creation of a single dedicated unit makes sense, but emotionally, it might be something rather different.
British Airways said it has resolved the catastrophic IT failure resulting thousands of cancelled flights over the Bank Holiday weekend.
The Guardian has hired Alexis Williams as head of fashion sales from the Financial Times where he was head of life and arts.
Visit Sweden’s USA Country Manager Jenny Kaiser in a statement: “This is made possible thanks to a Swedish right guaranteed by the constitution — freedom to roam. Freedom to roam allows everyone and anyone to be free amidst Swedish nature with the right to access, walk, cycle or camp on any land, with private gardens and lands under cultivation being the only exception. The idea of free nature accessible to anyone is in the DNA of every Swede, but with great freedom comes responsibility. The general rule for spending time in nature is ‘do not disturb, do not destroy — just like in any other home.”
There are limits to the roaming freedom, of course. The Right of Public Access does not cover hunting or fishing, and farmers will get really pissed if you run around in cultivated fields. Berry picking rights are sometimes tricky, as land owners might have plans for their berries but locals will know where to go. Lots of flora and fauna can not be picked or collected, leave the frogs and blåsippor alone. You can put up a tent almost anywhere, which is evident in Stockholms green areas right now as hundreds of Roma are roughing it all around the city for years on end. Even in the dead of winter.
With property prices soaring in Sydney and Melbourne, two private equity firms are seeking a piece of the action with bids to buy Fairfax Media, and its Domain website.
In this election year, three observers of the political scene recall their favourite media moments that swung the vote.
Industry figures look back on getting entrepreneurial with new friends, secret meetings and epiphanies on mountains.
The creative team behind Guinness’ VR beer tasting explains how they made the campaign launching across Tesco stores in the UK.
Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn’t prove were served on-screen. “The days of giving digital a pass are over,” P&G Chief Brand Officer Marc Pritchard said.
But another medium with a huge share of marketers’ money has a “viewability” problem of its own: Corrugated paper displays in stores.
Promotional displays make it out of back rooms and onto display floors — let’s call it “in view” — less than half the time that they’re supposed to, recent studies have found.
Procter & Gamble lit a brushfire in digital advertising this year when it said it was done paying for ads it couldn’t prove were served on-screen. “The days of giving digital a pass are over,” P&G Chief Brand Officer Marc Pritchard said.
But another medium with a huge share of marketers’ money has a “viewability” problem of its own: Corrugated paper displays in stores.
Promotional displays make it out of back rooms and onto display floors — let’s call it “in view” — less than half the time that they’re supposed to, recent studies have found.
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