Facebook Trains AI to Identify False News Spam Sites


Facebook is taking another step to penalize the lowest quality websites by lowering their visibility on the social network.

Facebook is using artificial intelligence to identify when a link leads to a website with the worst ad experiences, like sponsored content spam and other negative cues, and then will restrict the posts and ads leading to those pages.

The change to Facebook’s rankings will target the worst publishers that often peddle in false news and promote shocking and sexualized content.

Continue reading at AdAge.com

Fox Picks New Head of Ad Sales, Just as Selling Season Starts

Joe Marchese fills a role that had been vacant since September and will oversee advertising for the Fox Television Group, Fox Sports and FX.

Comey Firing Provides Bright Dividing Line for Media Coverage

The divide was highlighted by a Pew report released on Wednesday that found a vast gulf in attitudes toward the news media between Democrats and Republicans.

Ford: Castaway

Throughout the campaign we can see how we use the car’s trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.

The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.

Ford Ka+: Castaway

Video of Ford Ka+: Castaway

Ford: Fisherman

Throughout the campaign we can see how we use the car’s trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.

The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.

Ford Ka+: Fisherman

Video of Ford Ka+: Fisherman

Ford: Lifeguard

Throughout the campaign we can see how we use the car’s trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.

The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.

Ford Ka+: Lifeguard

Video of Ford Ka+: Lifeguard

Ford: Swan Dive

Throughout the campaign we can see how we use the car’s trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.

The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.

Ford Ka+: Swan dive

Video of Ford Ka+: Swan dive

Ford: Scuba diver

Throughout the campaign we can see how we use the car’s trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.

The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.

Ford Ka+: Scuba diver

Video of Ford Ka+: Scuba diver

Koshi: Factory

For the launch of Koshi Brown Rice Milk, Dinosaur Vietnam created a film featuring the best factory in the world – nature.

Koshi Brown Rice Milk | Factory

Video of Koshi Brown Rice Milk | Factory

Nothing's gone wrong with CEO search, ITV tells shareholders

The Grim Reaper stood outside ITV’s annual meeting to greet shareholders, which seemed harsh even on a day when the broadcaster said it was facing a 9% drop in ad revenues in the first half of the year.

Midnight Oil Expands Creative Team with New Hires

Burbank, California-based agency Midnight Oil has expanded its creative team with a series of new hires over the past month.

Noah Witlin joins Midnight Oil as executive creative director, following three years as a creative director with Los Angeles agency BusterInk. Before that he spent six years as creative director, motion picture and television marketing for Venice, California’s Cold Open. Over the course of his career, which also included stints as a senior art director with The NBC Agency and BLT and Associates, he has worked on campaigns for The Simpsons, Dominion, Wilfred, Best New Restaurant and The Campaign.

Creative director Anette Hughes arrives at the agency from Avatar Labs in Los Angeles, where she has spent over four and a half years as a creative director, leading creative on brand and entertainment digital marketing campaigns. Previously she served as vice president, interactive, executive creative director for Cimarron Group and creative director for Crew Creative. She has worked on campaigns for Interstellar, The Strain and The Jungle Book.

Also joining Midnight Oil are associate creative director Amy Texter, senior art director Sam Contreras, art director Peter Chan, lead digital and social strategist Nicole Fuhrman, associate producer Marc Cunningham and production artist Chris De La Rosa.

W+K Vet Tiago Pereira Joins enso as Creative Director

Santa Monica-based creative agency and strategy studio enso hired Tiago Pereira as creative director.

Pereira arrives at enso from LiveAD in São Paulo, where he has served as a creative director and copywriter since February 2013 after arriving as an associate creative director and copywriter in July of 2012. Before joining LiveAD he spent a little over a year as a creative strategist for W+K São Paulo, following stints as a copywriter with Filadélfia Comunicação and RC Comunicação. Over the course of his career, Pereira has worked with clients including Nike, P&G, Ben & Jerry’s, Red Bull, Pepsi and Comedy Central.

“Tiago is the rare combination of experience in creative advertising and experience in convening collaborative design sprints in developing innovative solutions for impact,” enso co-founder and creative lead Kirk Souder said in a statement.

“Tiago understands the world and conventions of brands while challenging them with new approaches to partnerships, new ways to work, all arriving at new territories of work,” added enso executive creative director Davi Sing. “Tiago also brings a soulful and considered heart and an elegant hand to what he does.”

Novotel "That's inspired" (2017) :30 (UK)

You inspire us, your lazy workaholic ways Your “skinny latte. Espresso martini lifestyle. Your cold-headed romantic notions. Your up-all-night, crack of dawn insanity. Your wonderful work, life, imbalance. Every day we think how best to make you happy. As we’ve done for fifty years.” This campaign for Novotel’s fiftieth anniversary launches a new campaign called “That’s inspired.” It celebrates our dual-sidedness. Novotel is for the party animal who is up all night and the teetotaler who gets up and does yoga at the crack of dawn. Besides personality, the ad subtly showcases diversity in other ways including age range, profession, singles and couples. Some nice match cutting energy here.
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LiveRiga "Follow the priest's path" (2017) 1:21 (Latvia)

Latvia wants you to come to its capital city, Riga. Rather than just show you the sights, they highlight the all the city has to offer through the eyes of some quirky locals, like this Priest who takes a different way to work each day and likes his wine and gives weekend “sermons,” to others when he’s had a bit too much to drink. This is such a unique way to highlight a city, from a locals only point of view. Love the cinematography, too.

See the other ones here:

Blogger
Rebellious trip with the senior
Teachers Directions
Go on a Journey with a taxi driver

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LiveRiga "Blogger" (2017) 1:20 (Latvia)

LiveRiga wants to give you an insider’s guide of the 800 year-old capital city of Latvia. And who better to show you around than a blogger. A blogger with a horse. A blogger, who runs the most popular women’s blog in Latvia. He rides along in rain and snow and sunshine, in a relentless pursuit to find all the fun places for women in Riga. This is fantastically quirky, demonstrating all of the things for women to do without seeing clichéd tourism tropes.
Check out the other ones here:

Rebellious trip with the senior
Teachers Directions
Follow the Priest’s Path
Taxi Driver

Commercials: 
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LiveRiga "Rebellious Trip With the Senior" (2017) 1:00 (Latvia)

This is his bathroom. This is his kitchen. This is his gray hair and this is him. The senior from Riga. He’s got a favorite espresso drinkin’ spot and advice from his doctor he ignores (to cut out the espresso). He likes hanging out in museums and flirting with the ladies and getting his beard trimmed and taking his wife to the pier to shoot off fireworks because he is young at heart. And also, Riga has a ton of art galleries. I’m seriously wanting to take a trip there now.

Check out the other equally quirky spots in this series:

a href=”https://adland.tv/commercials/liveriga-teachers-directions-2017-125-latvia”> Teachers Directions
Follow the Priest’s Path
Taxi Driver
Blogger

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LiveRiga "Teacher's directions" (2017) 1:25 (Latvia)

By day she’s a physics teacher. When school lets out, she teaches night life. Including whether a curve or straight line is better in bowling, the laws of attraction (and rejection, he he he) and more. This spot shows you Riga through the eyes of locals who work hard and play hard, too. If you visit you can expect some fun times at night with fun people. I love how this campaign avoids every last travel cliché and instead embraces the quirky. When can I visit?

See the other equally fun spots in the campaign here:

Blogger
Rebellious trip with the senior
Taxi Driver
Follow the Priest’s Path

Commercials: 
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LiveRiga "Go on a journey with a taxi driver" (2017) 1:15 (Latvia)

This delightfully quirky campaign shows you Riga, Latvia through the eyes of a Wagner-loving cab driver who knows some really interesting spots, including the opera house, a zoo and what looks like an airplane grave yard. In other words, there’s lots to see and do in Riga including offbeat stuff. This campaign is super fun, and each short is strange and wonderful and makes me want to book a trip to Riga now.

See the others in the campaign here:

Blogger
Rebellious trip with the senior
Teachers Directions
Follow the Priest’s Path

Commercials: 
Country: 

AI: 5 Things Every CEO Should Know


AI, machine learning, cognitive computing, natural language understanding, image recognition, pattern matching, autonomous devices — these are just a few of 2017’s loosely defined catchall phrases. But in practice, they each refer to a significant field of study that is guaranteed to have an impact on the way people live and how business is done. So here are five things that you, as the leader of an organization that is singularly focused on creating value (however you define it), need to know:

1. Your Various Units Are Working on Data-Driven Systems in a Vacuum

If you do not have strict, well-enforced data governance policies, your various units are busy making a data mess that you will eventually have to clean up. Each unit has any number of projects in the works. They must! Their competitors are making apps and creating systems designed to reduce friction and reduce costs wherever possible. They are making both b-to-b and b-to-c apps, adding APIs to individual databases, and keeping busy trying to do you proud. That said, there are internal systems collecting data, external systems collecting data, partners and vendors collecting data — there is data everywhere. Instead of a path to the transformation of data into a core asset, right now you have every unit doing its own thing. Every day that this goes on, the problem gets significantly worse.

Continue reading at AdAge.com

What Comey's Firing Does to the Trump Brand


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, May 10:

Bonus: For those who weren’t around for Watergate and/or weren’t paying terribly close attention in high school history class: “What was Watergate, and why are Democrats comparing Donald Trump to Richard Nixon?,” via Britian’s Daily Telegraph.

2. To Trump loyalists, it makes the president seem … judicious. In a post titled “The Simple Explanation for Trump Firing James Comey When He Did” that appears on the Breitbart News homepage this morning, Senior Editor-at-Large Joel B. Pollak writes,

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