Following last night’s inaugural Brand Film Festival London, co-chair of judges Nils Leonard says we must accept the world hates advertising in its traditional form and aspire to a different, more ambitious style of storytelling.
Virgin Media is expanding its campaign to support football matchgoers across the country.
MullenLowe Group UK has appointed José Miguel Sokoloff, global president of the network’s creative council, to the additional post of chief creative officer.
TripAdvisor, the holiday reviews site, is on the hunt for a creative agency to handle activity across Europe.
Campaign looks at the strategies behind the winning campaigns in the inaugural Brand Film Festival London.
Goodstuff Communications has become 100% independent after the two founders bought Omnicom Media Group’s 20% stake.
Blackwood Seven, the artificial-intelligence media agency, has poached Elliot Parkus from Arena Media to be its first UK managing director.
Nicola Kemp applauds this campaign, for which a giant breast made of canvas was placed on a rooftop near Mother’s Shoreditch office/
Brittaney Kiefer is confused by the new Habitat ad.
Industry figures are optimistic about the future of smaller ad agencies despite the demise of two such shops last week.
Big Lottery Fund and associated organisations are on the hunt for an agency to help promote how money raised from The National Lottery is spent on good causes.
The owner of Engine is eyeing a possible sale of the agency group only three years after buying it.
Paul Kitcatt, a co-founder of Kitcatt Nohr Alexander Shaw, has condemned Publicis Groupe as “pitiful and shameful” after he and his partners emerged victorious in a high court battle over the shop’s merger with Digitas.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Brand: SYU (a textile clothing brand based in Kolkata, India.)
Concept: Block printing is a form of dying and colouring a fabric using wooden blocks.This is one of the oldest techniques to create design and pattern on various textiles in India. Amidst the evolution of far more consistent, accurate and modern techniques of creating design on fabric, the tradition of block printing remains how it was born. Through the simple, indispensable tools like bare hands and eyes – that continue to constitute the so-called ‘technical machinery’ aspect of block printing, here’s a tribute to the lesser acknowledged assets of this beautiful field.
CREDITS
Art Director/Illustrator: Tamal Talukdar
Copywriter: Madhura Chakravarty
Madhura Chakravarty
Copywriter.
Hence, Madhura is chased by big words like imagination & dinosaurs.After a stint at Ogilvy & Mather, India, she realised she’s cut-out for a graphic design studio – a place that is disciplined to create art and further push the boundaries of copywriting by crafting content using minimal words. Madhura thinks graphic design is more of a story-teller than advertising. After working with brands like Vodafone, Greenply, ITC. Linc Pens & more, she’s currently in her fifth year of creating content that aims to sound interesting even on visiting cards.
Tamal Talukdar
Art Director.
Hence, Tamal is chased by a wild boar – in other words – deadlines. Armed to inspire the world with pixels, Tamal believes that design can never escape. Advertising might be redundant. But never design. Be it bottle caps or sauce labels or gadgets – design will always find a way to educate and simplify the needs of a consumer. After 6 long years in agencies like Law & Kenneth, Grinning Tree & Genesis, Tamal believes he has chosen the right field to communicate to the world – besides, his updates on Facebook.
The post SYU Textiles : By Madhura and Tamal appeared first on DesiCreative.
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Brought to you by two Irish bartenders who are also ad students.
This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness.
Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic.
This work, comes from the bottom of our hearts to the bottom of your glass.
The Perfect Guinness Ad for the Perfect St. Patrick’s Day
Brought to you by two Irish bartenders—who happen to be advertising students
To celebrate St. Patrick’s Day, Miami Ad School students from the New York campus Tadhg Ennis and Brendan Irving have released a brand-new Guinness spec. While both working as bartenders to pay their tuition, they came up with the idea to make a branded content piece that celebrates the correlation between the bartender and a pint of Guinness.
The two teamed up with producer and fellow Irishman Brian O’ Carroll (Blue Caprice) and director Nicholas Gray (The Paper Store) to fully realize the one-minute spot.
Just like Guinness, the bartender is more than meets the eye. He—or she— belongs to a tribe of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels—also like Guinness. They may take time growing into their skin, but once they do, they’re full of character and unapologetically authentic… much like a certain dry stout.
This work comes from the bottom of our hearts to the bottom of your glass.
Sláinte
Shot in downtown New York City and The Half Pint bar and grill.
Director – Nicholas Gray.
Producer – Brian O’Carroll and Hi Def New York Inc.
Writer – Tadhg Ennis and Brendan Irving.
Production Coordinator – Phillip Nguyen.
Director of Photography – Brian O’Carroll
Editor – Nicholas Gray.
Steadicam Operator – Brendan Poutier.
1st AC – Ellison Santos.
2nd AC – Anna O’Carroll.
PA – Tommy Chan.
PA – Conrad Dundorf.
PA – Jonathan Bound.
PA – James McCormick.
Sound Mixing and Recording – Dan Rosato.
Music – Brad Clymer.
Special Thanks to Brian O’Carroll and HDNY, Ashley Brown, Henna Rawal, Patrick Crowley, Paddy “da wack” O Reilly, Tory, the management and crew at the The Half Pint, and the management and staff at Ulysses Bar.
Please drink responsibly.
Is mise le meas,
Uncompromised Creative
The post Guinness, The secret of life : Students’ Spec Work Miami Ad School appeared first on DesiCreative.
Category: Beyond Madison Avenue
Summary: Pepsi quickly pulled Kendall Jenner’s Jump In ad Wednesday (April 5) after complaints the spot appropriated the Black Lives Matter movement for commercial gain.
In a press release announcing the campaign the day before, Pepsi said the ad, which was produced by in-house content creation team Creators League Studio…
Amy Adams and Steve Carell are also in talks to appear in the film, which will be directed by Adam McKay and may start shooting in September.
Presidential biographies aimed at young readers hit bookshelves every four years. But the latest round has posed a unique set of challenges.
Several books focus on President Trump’s business acumen, the first lady’s career as a model, and the childhood of members of the first family.
Rebecca Gomez Diamond, a former host at Fox, said she was “truly disappointed and vilified all over again” after the president defended Bill O’Reilly.
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