Hasta La Creative!

LinkedIn’s vice-president and UK country manager explains why ears are his secret work weapons.

I didn’t learn my best lessons from the ladder – I learned them from falling off it.

Sky Media acquires Diagonal View and Rusell Brand returns to radio.

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One of the advantages of the Samsung Gear S3 watch is its design: it looks nothing like a smart watch.
In fact watch purists and design aficionados alike will most likely agree it is one hell of a beautiful and smart design.

That’s why to communicate this design edge in a smart and notable way, we launched a bus poster campaign under a fake brand name which looked like any other watch advertising campaign you may have ever seen…that is, until we brought the posters to life.

Leveraging the everyday situation of waiting for the bus – we built a smart billboard that could communicate with commuters waiting for their ride.

The billboard featured a male model striking a typical “watch advertising” pose – the only difference being that the model was actually eavesdropping on commuters’ conversations and his picture came to life every time people struck a subject they could use the smart watch for. That way, as the model responded to the situation and interacted with commuters, he got to show off the watch’s innovative features to the great surprise and delight of passengers whose response made blatantly clear that they never for a moment saw it coming. Using a simple a smart billboard, we proved to them beyond a shadow of a doubt that the Samsung Gear S3 was not only the smartest but probably also the best looking watch around.

Samsung Gear S3: A smart watch that looks like a… watch!

Watch our case video here:

Credits:
Advertising Agency: Leo Burnett, Tel Aviv, Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriters: Oren Ben-Naim, Oded Zur
Art Directors: Meital Miller, Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account Supervisor: Inna Tubin
Account Manager: Tseela Freund

The post Samsung Presents : the Smart Billboard by Leo Burnett Tel Aviv appeared first on DesiCreative.

Category: Beyond Madison Avenue
Summary: Robin Sodaro was a marketing art director at UBS when she left in 2008, taking eight years off from her job to raise her kids. In 2016, when she returned to her career, she found herself at media agency Maxus, starting as a part-time freelancer before being hired full-time in August. It was a hard transition, and she struggled to catch up with everything from technology and changes in workflow…

Heineken USA has consolidated lead digital and social agency duties across its major brands with Omnicom’s Red Urban after a review. The agency, which currently operates from Amsterdam and Toronto, will open a New York office to service the account, which includes Heineken, Heineken Light, Dos Equis, Tecate and Strongbow.

Heineken USA had previously used various digital and social shops on its brands, including using some of its creative agencies for digital work. Those agencies included We Are Social, Havas, Publicis, 360i and Nomades, according to a Heineken spokesman.

“We are honored to be chosen to support such a world-class company like Heineken and their portfolio of brands,” Jonathan Nelson, CEO of Omnicom Digital, said in a statement. “With Red Urban at the helm, supported by Omnicom digital and social capabilities, we look forward to taking Heineken’s consumer-centric strategy to the next level.”

Continue reading at AdAge.com

In a call with Bloomberg this morning, Unilever CFO Graeme Pitkethly officially confirmed the conglomerate’s status as the new P&G by promising to run “30 percent fewer ads as part of a cost-cutting drive.”

The Bloomberg writeup focuses on the damage this announcement did to WPP’s stock price: a 4.4 percent dive.

But if you look at the chart, this was nothing compared to last month’s dip, which came after Sir Martin warned of “a slow 2017” due to WPP losing the VW and AT&T media accounts to Omnicom.

Here’s the part of the story that really stood out to us:

The company, which is also selling off its spreads business, aims to reduce the number of creative agencies it employs by about half, Pitkethly said on a call with investors — a move which could benefit large agency owners like WPP.

Oh, and Unilever will also reduce the number of consultants it hires by more than 40 percent. See, not all news is bad!

This is all part of a bigger restructuring that follows the February takeover offer from Kraft Heinz (read: Brazilians’ attempts to rule the world a little bit faster). According to Reuters, investors who were a little miffed about the Kraft denial will get a $5.3 billion share buyback…and many of Unilever’s marketing partners will get screwed.

Don’t worry too much about WPP, though. Its stock hit an all-time high last summer.

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, April 5:

Last night on CBS’s “The Late Show,” Stephen Colbert’s guest Louis C.K. called President Trump “a gross, crook, dirty, rotten, lying sack of [bleep].” For the record, The Los Angeles Times has said basically the same thing this week in its multi-day anti-Trump editorial series (see No. 6, below). I was just almost going to say the paper’s editorial board was slightly nicer about it — but you know what? Not really! Anyway, let’s get started …

1. This, from Laura Litvan of Bloomberg Politics, is helpful: “Here’s What Will Happen When the Senate Goes ‘Nuclear’ to Confirm Gorsuch.”

Continue reading at AdAge.com

YouTube updated its policies on Thursday to get more control over which videos can make money from ads, requiring for the first time that channels reach 10,000 lifetime views before they can start to generate revenue. Channels also have to go through a new application process to be approved for ads in the partner program.

The move gives YouTube more time to review new channels and weed out bad actors like terrorists, racists and pirates.

“This new threshold gives us enough information to determine the validity of a channel,” YouTube said in a blog post. “It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators.”

Continue reading at AdAge.com