Hasta La Creative!

Samsung’s latest spot for the launch of the S8 Galaxy, “The new normal” is the latest part of the brand’s strategy to build an iconic identity.

The industry has hit out at Pepsi’s failed attempt to connect with audiences, calling for the brand to take more responsibility for its actions.

Online
Comic Relief

The first digital Swear Jar using voice recognition from Google, making it as fun to donate as it is to watch Comic Relief.

Advertising Agency:Grey, London, United Kingdom
Creative:Henrik Ridderheim

Print
LG

LG OLED TV with its self-lighting pixels, displays perfect color on perfect black. Colors so rich that every picture is lifelike with quality that’s unrivaled. What better occasion than Holi, the festival of colors; to celebrate and talk about a technology that brings colors to life.

Billions of perfect colors on perfect black.

Advertising Agency:HS Ad, New Deli, India
Creative Director:Rajat Mukherjee
Art Director:Gobinda Sarkar
Copywriter:Jubin Rawal

The IPA’s one-stop-shop to help agencies make the most of the apprenticeship levy will offer advice, brand marketing, and school leaver recruitment.

Online
Hand in Hand Project

MTI Ltd., the company behind the a women’s health mobile service, “Luna Luna” alongside “Dotest” the ovulation test sold by Rohto Pharmaceutical Co., Ltd have come together to create a support project for couples called the “Hand in Hand Project”. In order to bury the gap of traditional marriage roles during fertility treatment, an instruction manual called, “THE MOST LOVING INSTRUCTION MANUAL” has been made to give to the husband (it is a prototype).

Advertising Agency:Drill, Tokyo, Japan
Creative Director:Kazuya Nakajima
Creative Planners:Keisaku Ibuki, Michiru Muraki
Art Director:Ren Takaya
Production Company:Dance Not Act
Production Company Creatives:Erika Konno, Yoichi Sano

Film
REEL Canada

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world.

To help promote and drive participation in the festival on April 19, Reel Canada, the non­profit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett.

The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Woman Who Can’t Lie’ was directed by Don McKellar and stars Sandra Oh.

In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films.

The campaign launches on March 23rd and runs through April 19th.

Advertising Agency:Leo Burnett, Toronto, Canada
Ceo:Judy John
COO North America:Judy John
Group Creative Director:Steve Persico, Anthony Chelvanathan
Writer:Steve Persico
Art Director:Anthony Chelvanathan
Group Account Director:Richard Bernstein
Executive Producer:Franca Piacente, Dan Ford
Assistant Producer:Sabrina De Luca
Production Company:Skin & Bones
Director:Don McKellar
Director Of Photography:Doug Koch
Line Producer:Marie Walsh
Production Manager:Peter Vanstone
Editing Facility:Rooster Post Production
Editor:Marc Langley
Assistant Editor:Joey Whitelaw
Finishing:Fort York VFX
Lead Flame Artist:Andrew Rolfe
Audio House:SNDWRX
Audio Producer:Didier Tovel
Colour:Alter Ego
Colourist:Eric Whipp

Film
Deezer

Advertising Agency:Pd3, London, United Kingdom
Creative Director:Rachel Robinson, Rachel Robinson
Executive Creative Director:Catherine Botibol
Creatives:Julie Herskin, Holly Attrill
Producer:Allison Cummins, Paula Garr, Lisa Vaughan, Jake Saunders
Production Director:Tom Frain
Account Manager:Rosie Leach
Planning Director:Victoria Falla
Creative Planner:Simon Richardson
Production Company:Pulse Films
Director:John Dower
Production Manager:Max Horn
Director Of Photography:David Proctor
Editor:Leo King, Stitch Editing
Post Production House:Mpc
Grade:George K
Flame:Alex Lovejoy
Sound:Unit Post
Engineer:Jamie Thomas

Film, Online
Garnier

GARNIER x UNICEF x BUZZMAN: KNOWLEDGE IS NOT ALWAYS ENOUGH Garnier (L’Ore?al Group) is committed to support UNICEF (United Nations Children’s Fund) programs which help children in humanitarian emergency situations. Through a powerful awareness film directed by Bruno Aveillan, the brand takes a stand with Buzzman against hygiene access problems. 

Each year, 1.4 million children die from diseases that could be prevented with hand-washing. A health emergency situation highlighted by the Director Bruno Aveillan in a film: “Tutorial”. “Thoroughly wet your hands with water”; “Take the soap”; “Rub your two palms together” … 

The film shows children testifying and miming the necessary steps to wash one’s hands. Easy enough gestures but only if you have access to water and soap… Which they cruelly lack. They have the knowledge, they’re just missing everything else. These daily gestures can actually save lives and that’s why Garnier financially supports these populations in humanitarian distress by providing, among others, hygiene kits necessary to their survival and well-being. 

Providing necessary goods such as basic hygiene products is part of the brand’s global support to UNICEF. Garnier commitment will provide financial support to UNICEF emergency program and allow for instance the distribution of games, educative materials and the implementation of Child friendly spaces for psychological support, medical treatments, nutrition advices but also educative activities. The web film will air in France, the UK and the USA as consumers will be invited to donate on Garnier.com

Advertising Agency:Buzzman, Paris, France
Creative Director:Georges Mohammed-Cherif
Art Director:Julien Doucet
Copywriter:Lilian Moine

Film
Old Navy

Advertising Agency:Chandelier Creative, New York, USA
Creative Director:Richard Christiansen
Associate Creative Director:Adam Okrasinski
Creative:Chelsea Baken
Executive Producer:Sara Fisher, Eve Kornblum, Camila de Biaggi
Account Director:Eileen Eastburn
Producer:Chris Noble
Account Coordinator:Taylor Kraus
Production Company:Directors Bureau
Director:Rodrigo Saavedra
Executive Producers:Lisa Margulis, Elizabeth Minzes
Line Producer:Timory King
Director Of Photography:Matias Boucard
Editorial:Rock Paper Scissors
Editor:Jamie Foord
Telecine:Color Collective
Colorist:Alex Bickel
Audio Post:Sonic Union
Mixer:Steve Rosen
Finishing:MPC NY
Finishing Producer:Brendan Kahn