Hasta La Creative!

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The National lottery UK

A busload of people win every 7 seconds with the National Lottery. And we mean a rush hour bus.

By the time you have read this sentence, 52 people will have won with the National Lottery.

Advertising Agency:AMB BBDO, London, United Kingdom
Creative Director:Alex Grieve, Adrian Rossi
Copywriter:Michael Hughes
Art Director:Dalatando Almeida
Planners:John Mcdonald, Lisa Stoney
Account managers:Bobbie Gannon, Nikki Peddie, Toby Symington
Project Manager:Sarah Benson-Lloyd
Producer:Tara Megson
Retouching:Russel Deamer
Designer:Max Henderson
Media Planners:James Cross, Rory Graham
Radio Production Company:Wave

Direct Marketing
Puma

In early 2017, PUMA launched a youth football (soccer) loyalty program called PUMAPitch. To welcome their newest members, PUMA partnered with Cramer to develop exclusive packaging that doubled as an exclusive brand experience.

The young athletes were told their new cleats would arrive in “exclusive packaging.” They weren’t expecting sleek, padlocked, polypropylene cases.

Advertising Agency:Cramer, Boston, USA
Creative Director:Mark Slater
Associative Creative Director:Mark Slater, Brad Harris, Brendan O’Brien
Head of Activations:Tim Owens
Senior Account Director:Pat Martin
Associate Account Manager:Brendan Martin
Animators:Paul Medico, Holly Thompson
Photographer:Brian Moriarty

Media
Virgin Media

Advertising Agency:BBH, Netherlands
Production:Rogue Films
Director:Sam Brown
Executive Producer:Charlie Crompton
Producer:James Howland
Cinematography:Tom Townsend
Creative Director:Carl Broadhurst
Creatives:Felipe Guimarães, Lambros Charalambous
Post Production:The Mill
Sound Design:Anthony Moore, Factory

Print
Papyrus

Social media status: Amazing.

Behind the brave face. Someone could be dying for help. Talk about suicide #braveface

2,000 friends on social media. No one to share your suicidal feelings with. Talk about suicide #braveface

Suicide is the biggest killer of young people under 35, yet no one talks about it. Our campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.

Advertising Agency:TBWA, Manchester, United Kingdom
Executive Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Copywriter:Zoe Harris
Photographer:Alex Telfer
Account Manager:Julia Buck
Planner:Rebecca Brett

Film
Samsung

Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances.

Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina Executive Creative Director’s commented.

Advertising Agency:Leo Burnett, Buenos Aires, Argentina
General Creative Directors:Matias Eusebi, Ammiel Fazzari
Creative Directors:Hernán Garcia Dietrich, Tobias Tercic
Art Director:Sebastián Arias, Magdalena Arrieta
Editorial:David Gómez Mejia
Audiovisual Production Manager:Federico Puricelli
Audiovisual Producer:Francisco Tanto
Account Manager:Hernán Cuñado
Account Supervisor:Sofia Citro
Producer:Landia
Management:Milton Kremer
Executive Producer:Adrián D’Amario
General Producer:Ivan Grichener
Photography:Diego Robaldo
Dresser:Manuel Morales
Edition:Alejo Santos
Post Production:Luciano Taccone
Sound:Elefante Resonante
Music Band:Circle Of Sound

Film
Crosscall

Advertising Agency:Leo Burnett Paris, France
Executive Creative Director:Kurt Novak
Creative Director:David Martin Angelus
Copywriter:Edward Chisholm
Art Director:Mohamed Bareche
Web Designer:Julien Divialle
Tv Prod:Martine Joly, Prodigious
Managing Director:Régis Perrone
Client Service Director:Olivier Quiviger
Project Manager:Morgane Lutgen
Production Company:TROUBLEMAKERS
Post Production:TROUBLEMAKERS
Producer:James Hagger
Production Coordinator:Felipe Bernard
Production Assistant:Rebecca Oxland-Isles
Director:Fabien Ecochard
DoP:Julien Petit
Sound Engineer:Kerwin Rolland
Sound Producer:Kerwin Rolland
Music Composer:Kerwin Rolland
Color Grading:Muriel Archambaud
Editor:Romain Boileau

Film
Snickers

Advertising Agency:AMV BDDO, London, United Kingdom
Creative Director:Rosie Arnold
Copywriter:Charlotte Adorjan
Art Director:Michael Jones
Planners:Alaina Crystal, Elly Fenlon
Account managers:Lou Woolf, Philippa Field, Aliya Brijnath, Rebecca Thomas
Producer:Sunny Dimitriadou
Media Planners:Amanda Zafiris, Holly Jerreat
Production Company:Rankin
Director:Rankin
Postproduction Company:Rankin
Production Company Producers:Beth Montague, Jordan Rossi, Christine Wright
Audio postproduction:Fitzrovia Post

Film
Taylormade

Advertising Agency:Zambezi, 7 USA
Founder:Chris Raih
President:Chris Raih
Principal:Jean Freeman
Chief Executive Officer:Jean Freeman
Chief Creative Officer:Gavin Lester
Creative Director:Kevin Buth, Stephan Altman
Senior Art Director:DJ Bowser
Copywriter:Cody Witt
Junior Art Director:Kate Lewkowicz
Junior Copywriter:Brandon Marick
Head of Content:Alex Cohn
Producer:Cindy Chapman, Brittany Gauran
Managing Director:Pete Brown
Account Director:Gordon Gray
Account Supervisor:Michael Seide
Account Executive:Carly Ayres
Director Of Project Management:Kemit McCullough
Chief Strategy Officer:Kristina Jenkins
Strategist:Eric Tepe
Production Company:The Mill
Editorial:The Mill
Color Correction:The Mill
Vfx:The Mill
Director:Robert Sethi
DoP:Sean Stiegemeier
Executive Producer:Luke Colson, Shelley Altman
Line Producer:Richard Berman
Editor:Gabe Diaz
Assistant Editor:Natalie Wozniak
Audio:Blink Studios
Mixer:Josh Good
Music:Mophonics
Composer:Roberto Murguia
Sound Design:Justin Lebens
Colorist:Greg Reese
Color Producer:Thatcher Peterson
Flame Artist:Glyn Tebbutt, Greg VanZyl

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