(TrendHunter.com) Considering the popular theory that alcohol predates bread, it should come as no surprise that the April 2017 alcohol trends represent a variable and complex set of ideas. Not only does alcohol…
Poke has promoted Tom Bayliss, its head of client services, to the role of managing director, to run Publicis UK’s digital agency on a day-to-day basis.
This week, beverage packaging gets super interesting at the hands of Skol and Coca-Cola; Geico sees its biggest (and cutest) brand tie-up to date; the ACLU delivers a simple but powerful statement about the First Amendment; and fast-food giants push forward with innovative moves in the gaming world.
Credits:
Geico: Guardians of the Galaxy Vol. 2: Groot and Gecko Team Up
George, that curious little monkey, is getting a new playmate: a bear he could stuff himself.
Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, “Curious George” and “Wild Kratts.” It’s a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it’s planning a return to traditional media like TV in order to reach more moms.
On a recent conference call, President-CEO Sharon John Price lamented that the brand had moved away from “historically effective traditional TV.”
George, that curious little monkey, is getting a new playmate: a bear he could stuff himself.
Beginning today, toy brand Build-A-Bear Workshop is investing its marketing dollars in two PBS Kids programs, “Curious George” and “Wild Kratts.” It’s a first-time national PBS sponsorship for Build-A-Bear, but comes during a tough period for the 20-year-old retailer. The company recently parted ways with its chief marketing officer after a disastrous holiday sales season. Now, it’s planning a return to traditional media like TV in order to reach more moms.
On a recent conference call, President-CEO Sharon John Price lamented that the brand had moved away from “historically effective traditional TV.”
Chobani is refreshing its brand marketing this week, a move it says just happens to coincide with major press exposure.
A campaign debuting Monday comes a day after Chobani and its founder, Hamdi Ulukaya, were featured on “60 Minutes.” It also comes after the release of a lengthy April cover story in Fast Company profiling Mr. Ulukaya, which both Chobani and the founder himself shared on social media.
Of course, the “60 Minutes” and Fast Company pieces are not advertising, and Chobani did not pay for them. Still, the Greek yogurt marketer’s communications team likely did plenty of outreach to try to convince journalists to work on those pieces and dozens of stories out there on decisions to offer profit-sharing and paid parental leave, the fact that it employs hundreds of refugees, or how it recently began mentoring some startups through its Chobani Food Incubator.
(TrendHunter.com) The top April 2017 retail designs implement a number of unique ideas for the purposes of improving navigation, interaction and attracting new consumer demographics.
Some of the most forward-…
(TrendHunter.com) These April 2017 health trends incorporate a wide range of products, services, and more for various different needs. Although the majority are focused on improving the physical well-being of…
Jo McCrostie, Global’s creative director, says we’re just at the start of an audio revolution and she has examples to prove it.
Campaign’s Creative Technology Awards entry deadline is looming on 13 April. But why should you enter and what are the awards?
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing the conversation.
Campaign’s weekly round-up of brands reviewing their advertising, digital and media accounts in the UK right now
After nearly ten years and considerable success in Japan, Twitter has decided it is time to launch its first branding campaign for the market.
A British employee of music streaming service Spotify was among four people killed in Friday’s terrorist attack in Sweden.
Boursin, the French soft cheese brand, has agreed a year-long sponsorship deal with Channel 4 to advertise around the 9pm film on Film 4.
When you need a big idea, shut down your laptop and start scribbling.
Jonathan Mildenhall, chief marketing officer of Airbnb, on the evolution of entertainment as a marketing platform and how brands can carve out new creative spaces for consumers.
The broadcaster could follow the BBC up north. But the two cases are very different.
Publicis Media’s global chief executive tells Gideon Spanier why it stands out from rivals and claims its more transparent approach is paying dividends.
A data-filled world of customised messaging could replace the magic of “random encounters”, says the joint chief executive of Adam & Eve/DDB.
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