Hasta La Creative!

(TrendHunter.com) As the April 2017 multimedia trends reveal, new technology is taking the health and wellness industry by storm. Whether it is a VR eye mask that soothes and relaxes, or an online platform that…

The initiative, dubbed #SeeAlltheAngles, will run for six months online and in print across outlets such as The Wall Street Journal, Fox News, AOL and the Miami Herald. All media, which was selected from a nonpartisan perspective, was donated by Kargo and other JWT media partners. The ads showcase headlines such as “See All the Angles,” “Get a New Perspective,” and “Question Everything” displayed in the new typeface.

As part of the pro bono effort, JWT also helped the nonprofit create a mobile app called “Headline Maker,” which allows journalists, educators and other users to create and share their own headlines using the new font on social media.

In addition to helping people decipher real versus fake news, the campaign will look to raise awareness of The News Literacy Project and its services, such as the check ology virtual classroom e-learning tool, which is currently in use by more than 6,000 teachers in the country and overseas.

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Agencies seem to have forgotten our job is to sell shit, says the chief creative officer at Droga5 London.

After winning

Droga5 launched a new campaign for Sprint, emphasizing the network’s renewed focus on customer experience and new Sprint Unlimited program entitled “Works For Me.”

The campaign launched with a 30-second spots highlighting an over 15-year long political argument between “Brent & Uncle Phil.” At the beginning of the spot, conservative Phil says, “I love him but he’s a moron,” after which Brent explains that in 2000 he posted something online and his “crazy, right-wing uncle” commented on it. The argument continues to this day.

Divisive partisan politics might seem like an unexpected way to introduce the Sprint Unlimited offering, but there is some logic to it. The ongoing argument could waste a lot of their respective data plans, but Sprint now offers “an unlimited plan that everyone can afford,” freeing them up to bicker all they want — which works for both of them (while likely annoying the rest of their family and friends online). It’s a relatable premise, but only works if people don’t question whether they really need to waste all that time arguing with crazy relatives online in the first place.

“‘Works for Me’ should be the desired response for any company that aspires to put its customers first, so we started there,” Droga5 executive creative director Matt Ian said in a statement. “This first ad demonstrates how Sprint would work for Brett and his uncle Phil: two exceptionally prolific political debaters. Sprint Unlimited would work for them and all the data they burn through fighting on social media. And if it works for them, I know it’ll work for me.”

Elon Musk’s Tesla Inc. surpassed General Motors Co. to become America’s most valuable carmaker, eclipsing a company whose well-being was once viewed as interdependent with the nation’s.

Tesla climbed as much as 3.7% in early Monday trading, boosting its market capitalization to $51 billion. The company was valued at about $1.7 billion more than GM as of 9:35 a.m. in New York and the two have jostled for the lead spot in subsequent trading.

The turnabout shows the extent to which investors have bought into Musk’s vision that electric vehicles will eventually rule the road. While GM has beat Tesla to market with a plug-in Chevrolet Bolt with a price and range similar to what Musk has promised for his Model 3 sedan coming later this year, the more than century-old company has failed to match the enthusiasm drummed up by its much smaller and rarely profitable U.S. peer.

Continue reading at AdAge.com