51.2% of Spaniards sing in the car. Based on this data, Proximity Barcelona and Škoda Auto have create a spot to advocate for those moments in which we feel like pop stars. No matter if we detune, all that matters is having fun with family. Because as the current position of Škoda says: we think cars you only think about what you are going to live in them.
Na buscar por gerar à fórceps a colaboração entre funcionários, grande parte das empresas adotou o modelo de espaços abertos de trabalho. Criado na Alemanha da década de 1950, e tendência desde a década de 1990, essa arquitetura de escritórios passou a ser questionada nos últimos anos.
No Braincast 227, Carlos Merigo, Cris Dias e Luiz Hygino discutem os últimos estudos que apontam para uma consequência reversa dos ambientes abertos. Ao invés de colaboração, sobrecarrega os competentes, isola as pessoas e diminui a produtividade.
> OUÇA
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> Edição: Caio Corraini
> Sound Design: Caco Teixeira
> Arte da Capa: Johnny Brito
> LEIA MAIS: Braincast 227 – O mito da colaboração
84 Lumber “The Journey”
Advertisers pulled no punches on the POTUS during the Super Bowl. 84 Lumber generated perhaps the most buzz with an ad that initially was rejected by game broadcaster Fox for its controversial subject matter — Trump’s Wall. The spot, created by ad agency Brunner, told the story of a struggling Mexican mother and daughter who come up against a massive barrier as they attempt to cross the border to the U.S. The big game ad kept their fate under wraps, sending viewers online to discover what happened. Cole Webley of Sanctuary directed.
Under Armour is having some performance issues. The Baltimore-based sportswear company had long been on an upswing with consumers, but a challenging retail environment, along with rising competition in the too-trendy athleisure space, is taking a toll. When reporting its first-quarter earnings on Thursday, the brand listed its first-ever loss and cited weakness in North American sales.
Company executives and analysts expect that a boost in marketing in the coming months might help propel the retailer forward.
Such advertising will focus around product innovation, like Under Armour’s new Threadborne performance fabric, which CEO Kevin Plank called “ridiculously soft.”
As CEO of WPP — the world’s biggest communications company — Martin Sorrell’s opinions count. This is particularly true in London, where WPP is based and where he’ll be talking to analysts and media on the group’s call tomorrow to discuss first-quarter earnings.
We know his opinion on the surprise U.K. general election (announced last week), which he told the BBC was “another excuse [for British business] to do nothing.”
Sorrell is not afraid to speak out against Google and Facebook either. In the wake of fake news and brand safety issues, Sorrell has called for them to stop masquerading as technology companies and take on the responsibilities of a media company.
WPP Digital, the digital investment arm of WPP, has acquired Deeplocal, a move that Nathan Martin, CEO of the 53-person shop, said shows that the holding company “sees the potential in an agency like us and the future of what advertising is going to be.”
Deeplocal, one of Ad Age’s Small Agency winners and Creativity Innovators last year, refers to itself as an “innovation studio,” a fitting description for a shop rooted in engineering that creates inventions for clients. One of its well-known projects was the Netflix switch that lets people order takeout, dim their lights and turn on the service in a single flick. They also created the Netflix socks that pause whatever is on if someone falls asleep while binge-watching. The agency was also behind the Google Pay With a Photo Truck, which highlighted the search functionality of Google Photos by asking people to find a specific photo on their phone in 20 seconds and rewarding them with free food if they could.
“We’re different because we don’t come from an agency background; we come from an engineering, art and technology background,” said Martin. The Pittsburgh-based shop, which launched in 2006, was born out of Carnegie Mellon University, where Martin was working in the school’s art and technology lab, Studio for Creative Inquiry.
Casanova//McCann has produced a commercial for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the state’s history. The spot was directed by Pet + Flo through Slim Pictures and features an 18-wheeler truck driving across California carrying a gigantic Scratcher. When the truck finally reaches its convenience store destination a clever surprise is revealed.
The task was to create the illusion of a real truck in-camera, without implementing CGI or other post production. “Once we decided the way we wanted to shoot, the real challenge began” said Fernando Poblete, Creative Director. “Every set-up was only good for a couple of seconds, because as soon as the truck moved a little too much, the illusion was taken away.”
The commercial was shot over two days in Los Angeles and was broadcast in April, 2017. The campaign included radio, digital, social and TV integrations where the truck made live appearances.
Spanish director Nicolas “Nico” Caicoya has joined the roster at motion content company No Smoke. Caicoya’s spots include “Associate No. 1,” a commercial he directed for Spanish professional soccer team Atltico Madrid, which won a Bronze Cannes Lion and was shown at the Museum of Modern Art in New York and at the Reina Sofa Museum in Madrid. He also recently completed his first short film, “Hyena’s Blood,” and has done numerous spots that have run in Europe, Latin America and the U.S. No Smoke will represent him for U.S.-based TV commercials, features, documentaries and branded entertainment.
As President Trump prepares to address the annual NRA convention in Atlanta this week, Americans and their representatives in Congress stand at an impasse on gun control. In recent years, ad agencies have created pro-bono campaigns designed to raise public awareness and garner support for initiatives to help reduce gun violence, from Grey New York’s…
Comedy Central is taking over The New York Times, The Washington Post and other sites with ads that blare slogans like “failing” and “fake news” in the middle of articles.
The spokesperson in the digital ads is an uncanny Donald Trump impersonator, Anthony Atamanuik, who is getting his own parody show on the network.
On Thursday, “The President Show” premieres with Atamanuik donning the orange comb-over and oversize red tie. To herald the debut, The New York Times home page will feature a takeover ad with the presidential doppelganger dropping down in a banner ad and pointing at the website while mocking it with one of President Trump’s signature insults: “Failing.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Fitbit shows how its Alta AR fitness wristband can be used to track heart rate, calorie burning and sleep cycles in a high-energy spot set to the Fats Domino classic “I’m walkin.'” Geico enlists NHL star Patrice Bergeron — actually, two Patrice Bergerons — to make a point about “great savings and service with Geico” being “another win-win.” And a Target ad stars a doting grandma who relies on the retailer for “everyday essentials.”
Everything has already said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually.
(TrendHunter.com) Though small, the Muji Hut, a prefabricated house for sale from the Japanese architects of the same name, offers everything that a single person would need in a domicile. Available for just 3…
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