Feature: I Thought I Understood the American Right. Trump Proved Me Wrong.
Posted in: UncategorizedA historian of conservatism looks back at how he and his peers failed to anticipate the rise of the president.
Hasan Minhaj to Perform at White House Correspondents’ Association Dinner
Posted in: UncategorizedThe senior correspondent at “The Daily Show,” an Indian-American and a Muslim, will not get to perform before President Trump, who is skipping the dinner.
Mark of quality: Lexus signs up Ronson to front content campaign
Posted in: UncategorizedLexus has unveiled a collaboration with music artist and producer Mark Ronson, who will appear in a six-month campaign, “Make your mark”, to promote the brand’s new flagship coupe, the Lexus LC.
U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio
Posted in: UncategorizedU.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO).
That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in the Design category for We Believers’ “Edible Six-Pack Rings” work that won four Lions at the last Cannes Lions International Festival of Creativity. The agency re-thought the plastic rings that hold together six-packs of beer and are often discarded in the ocean where they harm wildlife, by making them biodegradable and safe to eat. (The Wave Festival is organized by Ad Age’s partner in Brazil, Grupo Meio e Mensagem).
Besides the Grand Prix, “Edible Six-Pack Rings” picked up two gold awards in the Promo category and two bronze awards in PR and the environmentally-friendly Green Wave category.
U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio
Posted in: UncategorizedU.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO).
That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in the Design category for We Believers’ “Edible Six-Pack Rings” work that won four Lions at the last Cannes Lions International Festival of Creativity. The agency re-thought the plastic rings that hold together six-packs of beer and are often discarded in the ocean where they harm wildlife, by making them biodegradable and safe to eat. (The Wave Festival is organized by Ad Age’s partner in Brazil, Grupo Meio e Mensagem).
Besides the Grand Prix, “Edible Six-Pack Rings” picked up two gold awards in the Promo category and two bronze awards in PR and the environmentally-friendly Green Wave category.
Watch: how Cannes Lions trophies could be male and female
Posted in: UncategorizedCrispin Porter & Bogusky and Creative Equals have proposed a new mould for the Cannes Lion award, showing both a male and female lion, to Jose Papa, the managing director of the festival.
Halfords picks Karmarama to expand brand positioning
Posted in: UncategorizedHalfords has appointed Karmarama as its advertising agency as the bicycle and car accessories retailer looks to expands its “For life’s journeys” brand positioning.
Top 30 Wellness Trends in April – From Mental Health Cafes to Recycled Exercise Equipment (TOPLIST)
Posted in: UncategorizedFT campaign calls on readers to see the world in shades of grey
Posted in: UncategorizedThe Financial Times has launched a campaign that challenges readers to think beyond understanding the world in “black and white” terms.
Break a habit, make a profit
Posted in: UncategorizedMarketers can learn from the “broken escalator phenomenon”, says Manning Gottlieb OMD’s deputy head of evidence.
Who cares about the Cadbury egg hunt controversy?
Posted in: UncategorizedAfter the uproar surrounding Cadbury’s omission of the term Easter from its egg hunt, Moving Brands’ Mat Heinl suggests the reaction is a bit ridiculous.
Programmatic as an arbitrage model – the myth dispelled
Posted in: UncategorizedWe don’t just buy inventory at one price and sell it on for another, writes Xaxis’ UK managing director.
Timberland raised in-store visits by 6% using location-based targeting
Posted in: UncategorizedTimberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-35 year-olds with the aim of raising in-store visits.
Broadband prices rise 43% as consumers face 'loyalty penalty'
Posted in: UncategorizedOfcom is being urged to protect vulnerable consumers after a survey found broadband internet prices rise by an average of 43% when fixed-term deals end.
Twitter expands third-party measurement partnerships
Posted in: UncategorizedTwitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.
How to spend less time online and benefit more
Posted in: UncategorizedRichard Koch has created a handy audit to help you stop wasting time online.
Inspiration for deviants: what creatives can learn from criminals
Posted in: UncategorizedDave Lawrence has identified ten ‘commandments’ for creative criminals that may just inspire us in our own work.
Next's struggle shows what happens when marketers lack the right stuff
Posted in: UncategorizedIf you want to persuade people to buy more, try selling better goods.