Top 30 Art Trends in April – From Simplistic Silhouette Art to Facial Projection-Mapping Systems (TOPLIST)

(TrendHunter.com) So long as it expresses something true, there are no limits to art, and the April 2017 art trends show that truly impressive and beautiful pieces can come in a variety of different shapes and styles….

Feature: I Thought I Understood the American Right. Trump Proved Me Wrong.

A historian of conservatism looks back at how he and his peers failed to anticipate the rise of the president.

Hasan Minhaj to Perform at White House Correspondents’ Association Dinner

The senior correspondent at “The Daily Show,” an Indian-American and a Muslim, will not get to perform before President Trump, who is skipping the dinner.

Top 30 Fitness Ideas in April – From Specialized Office Yoga Programs to Athletic Health Apps (TOPLIST)

(TrendHunter.com) If the shoe fits, then one shouldn’t hesitate to wear it, but the April 2017 fitness ideas demonstrate that if the fitness shows, then people will be all the more ready to kick it. Fitness…

Mark of quality: Lexus signs up Ronson to front content campaign

Lexus has unveiled a collaboration with music artist and producer Mark Ronson, who will appear in a six-month campaign, “Make your mark”, to promote the brand’s new flagship coupe, the Lexus LC.

U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio


U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO).

That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in the Design category for We Believers’ “Edible Six-Pack Rings” work that won four Lions at the last Cannes Lions International Festival of Creativity. The agency re-thought the plastic rings that hold together six-packs of beer and are often discarded in the ocean where they harm wildlife, by making them biodegradable and safe to eat. (The Wave Festival is organized by Ad Age’s partner in Brazil, Grupo Meio e Mensagem).

Besides the Grand Prix, “Edible Six-Pack Rings” picked up two gold awards in the Promo category and two bronze awards in PR and the environmentally-friendly Green Wave category.

Continue reading at AdAge.com

U.S. Hispanic Shops Are Big Winners at Wave Festival for Latin America in Rio


U.S. agencies Alma and We Believers were the second and third most-awarded agencies at the Wave Festival for Latin America held last week in Rio de Janeiro. (The perennial No. 1 is Brazilian shop Almap BBDO).

That’s the best performance yet at the Wave for the U.S. Hispanic market, and includes a Grand Prix in the Design category for We Believers’ “Edible Six-Pack Rings” work that won four Lions at the last Cannes Lions International Festival of Creativity. The agency re-thought the plastic rings that hold together six-packs of beer and are often discarded in the ocean where they harm wildlife, by making them biodegradable and safe to eat. (The Wave Festival is organized by Ad Age’s partner in Brazil, Grupo Meio e Mensagem).

Besides the Grand Prix, “Edible Six-Pack Rings” picked up two gold awards in the Promo category and two bronze awards in PR and the environmentally-friendly Green Wave category.

Continue reading at AdAge.com

Watch: how Cannes Lions trophies could be male and female

Crispin Porter & Bogusky and Creative Equals have proposed a new mould for the Cannes Lion award, showing both a male and female lion, to Jose Papa, the managing director of the festival.

Halfords picks Karmarama to expand brand positioning

Halfords has appointed Karmarama as its advertising agency as the bicycle and car accessories retailer looks to expands its “For life’s journeys” brand positioning.

Top 30 Wellness Trends in April – From Mental Health Cafes to Recycled Exercise Equipment (TOPLIST)

(TrendHunter.com) Fitness and physical health have been increasingly dominating markets and consumers over the past few decades, and, as the April 2017 wellness trends show, interior health has recently been making a…

FT campaign calls on readers to see the world in shades of grey

The Financial Times has launched a campaign that challenges readers to think beyond understanding the world in “black and white” terms.

Break a habit, make a profit

Marketers can learn from the “broken escalator phenomenon”, says Manning Gottlieb OMD’s deputy head of evidence.

Who cares about the Cadbury egg hunt controversy?

After the uproar surrounding Cadbury’s omission of the term Easter from its egg hunt, Moving Brands’ Mat Heinl suggests the reaction is a bit ridiculous.

Programmatic as an arbitrage model – the myth dispelled

We don’t just buy inventory at one price and sell it on for another, writes Xaxis’ UK managing director.

Timberland raised in-store visits by 6% using location-based targeting

Timberland worked with Amplifi, Vizeum and xAd to target fashion-conscious, outdoor-loving 18-35 year-olds with the aim of raising in-store visits.

Broadband prices rise 43% as consumers face 'loyalty penalty'

Ofcom is being urged to protect vulnerable consumers after a survey found broadband internet prices rise by an average of 43% when fixed-term deals end.

Twitter expands third-party measurement partnerships

Twitter is hoping to reassure brands amid recent digital advertising controversies by announcing new relationships with third-party measurement providers.

How to spend less time online and benefit more

Richard Koch has created a handy audit to help you stop wasting time online.

Inspiration for deviants: what creatives can learn from criminals

Dave Lawrence has identified ten ‘commandments’ for creative criminals that may just inspire us in our own work.

Next's struggle shows what happens when marketers lack the right stuff

If you want to persuade people to buy more, try selling better goods.