Hasta La Creative!

When Naked Communications launched in 2000, it almost single-handedly appropriated the word ‘creative’ for a media discipline that had previously been characterised by commoditised trading. Naked might not have invented the notion that media strategy was a standalone discipline, but it gave media thinking a credibility, a value and a magnetism for brilliant talent that transformed the industry. The agency’s dazzlingly brilliant trajectory and subsequent demise infer that its relevance was limited to a moment in time. Here, its alumni explore what made Naked special and why its legacy is still very much alive and thriving.

Sainsbury’s has opened a 50th Argos Digital store in one of its supermarkets, and plans to open a further 250 over the next three years following last year’s takeover.

Coca-Cola’s recent move to replace its chief marketing officer with a chief growth officer is a sign of a dangerous trend, Phil Rumbol writes.

Zoopla is branching out beyond its property search service as it launches an innovative above-the-line ad campaign featuring hermit crabs next week.

Former M&C Saatchi chief executive Tom Bazeley has been named chief executive of Hoot Comedy, the content production company he helped set up five years ago.

Agencies join Costa pitch, while Fallon is not repitching for Cadbury.

Simon Gwynn found this game-show spoof as brutally funny as it is effective.

The backlash to Pepsi’s ad featuring Kendall Jenner will make agencies and marketers nervous, but it should encourage them to embrace diversity, industry executives have said.

The Electoral Commission is reviewing its advertising and media planning accounts, putting MullenLowe London and MEC on alert.