Ogilvy’s Promotional Blitz Continues with 3 New U.S. Leadership Roles

Ogilvy & Mather continued the restructuring it kicked off in January with a memo from CEO John Seifert, and continued with a series of regional leadership announcements in February, with three more leadership promotions, Adweek reported.

Ginny Maycox, formerly COO for Ogilvy & Mather West, will now serve as chief delivery officer. In the role, she will be tasked with leading the agency’s new Ogilvy Delivery offering. Maycox’s previous roles at Ogilvy have included CFO for Ogilvy & Mather West and client finance director.

“[Maycox’s] ultimate job is to make sure that our execution, the experience we provide in terms of speed and efficiency for clients and helping their ideas come to life, is just as strong as the idea,”Ogilvy USA CEO Lou Aversano told Adweek. “When you think about the digital world we live in, you have to scale production and execution in new ways.”

Antonis Kocheilas, formerly managing director and head of planning for Ogilvy Chicago, will now serve as head of planning for Ogilvy USA. He originally joined the agency as an executive group planning director on SC Johnson in November of 2011, following nearly three years as managing partner, head of planning for MullenLowe Group.

Jennifer Scott, formerly managing director for Ogilvy & Mather PR New York, will now be tasked with leading the agency’s new research and intelligence offering. Before her most recent role she spent around three and a half years as global managing director, strategy and planning for Ogilvy, following four years as managing director, insights and research for Ogilvy & Mather PR. In her new role, Aversano says Scott will “return to her roots” and “help monetize some of our trends and culture business to give our work even more traction.”

Aversano told Adweek, Ogilvy is viewing the restructuring “more as an innovation catalyst as opposed to an efficiency driver,” adding that thus far reception both within the agency and from clients has been positive.

LinkedIn lança ferramenta de mensagens semelhante ao Facebook Messenger

Bate-papo profissional

> LEIA MAIS: LinkedIn lança ferramenta de mensagens semelhante ao Facebook Messenger

Google Disabled Burger King’s Ad Hijacking Google Home, but BK Got Around That Too

Burger King’s latest ad stunt–in which a TV spot was designed to hijack people’s Google Home devices by saying “OK, Google” and asking about the Whopper–turned into a game of cat and mouse on Wednesday, as Google blocked the ad from triggering the devices and BK quickly devised a workaround. The saga began at noon…

Should United Airlines' CEO Lose His $500,000 Customer Satisfaction Bonus?


–Anders Melin, Bloomberg News

Continue reading at AdAge.com

Inflatable Obstacle Courses – Dubai's Aqua Fun Water Park is the World's Largest of Its Kind (GALLERY)

(TrendHunter.com) Dubai’s Aqua Fun inflatable water park is the world’s largest of its kind. The theme park is built like an obstacle course and is constructed from durable, light weight and collapsible…

Thursday Morning Stir

-International music agency MassiveMusic, In Case of Fire, Sony and Universal teamed up for this spot featuring a young refugee boy and Batman promoting charity organization War Child (video above).

-Industry veterans Cindy Gallop, Javier Campopiano, Leo Premutico and Peter Nicholson weigh in with advice for young creatives.

Mike Popowski of Dagger argues that brands should “stop planning so much” and just go with it.

-Leo Burnett Greater China appointed Carol Lam as president and chief creative officer.

-TBWAMelbourne recruited Eric Benitez from AlmapBBDO to serve in the newly-created role of head of art.

-Former M&C Saatchi CEO Tom Bazeley is now serving as chief executive for comedy production company Hoot Comedy.

-Campaign takes a look at the “legacy of brilliant misfits” at Naked Communications.

Snapchat is launching Snap to Store, a location-based service allowing advertisers to see when customers visited stores within seven days of viewing an ad on the platform.

Braincast 225 – Na internet, todo mundo pode ser Xeroque Rolmes

Como a investigação crowdsourcing pode ajudar a encontrar novas evidências, resolver casos, mas também ser perigosa

> LEIA MAIS: Braincast 225 – Na internet, todo mundo pode ser Xeroque Rolmes

Snapchat aims to be the online-to-offline conversions social network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic.

Consumer confidence falls among Brexit supporters after Article 50 triggered

Leave voters are becoming both less confident about the economy and less enthusiastic about Brexit, new Nielsen data shows.

No-Show Menswear Socks – William & Sterling's Socks for Men Stay Out of Sight and Reduce Odors

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Millennial-Themed Pool Floats – Kool Pool's Float Shapes Resonate with Millennials (GALLERY)

(TrendHunter.com) Kool Pool is a pool float company with products specifically designed to resonate with Millennials. The cheeky company currently offers 7 different float shapes, each of which should appeal to those…

Co-op to take over More 4 in next stage of Shane Meadows collaboration

The Co-op is launching a multi-channel campaign that profiles in detail the diversity of local causes is supports around the UK.

Burger King just became the first brand fail on Google Home

Yesterday, Burger King US ran a 15-second spot that ended with the question: “OK Google, What is the Whopper Burger?”

Creative Tech Awards: ten ways to creating a winning entry

As deadline pressure is on to enter Campaign’s inaugural Creative Tech Awards, here are ten tips for entrants not seasoned in selling their successes to intimidating-sounding panels of judges.

Is Reactive the New Proactive?


Creative content and smart media planning have always been hallmarks of a savvy brand advertiser. Historically, solid brands understood their customers’ buying cycles, which resonated insights about their target and how to plan and create ad campaigns to sell products. Often, budgets were earmarked by the end of summer for the entire next year — sometimes even down to media placements. The advertisers that put the most effort into planning and orchestrating great campaigns usually won market share and captured the hearts and attention of buyers.

Not anymore.

Cultural relevance has always been a driving factor in ad efficacy, but being relevant today requires advertisers to adopt a different mindset. The traditional practice of long planning cycles doesn’t allow advertisers to take part in today’s fast paced, impossible-to-predict shifts in news and culture. While counterintuitive, being reactive actually allows brands the flexibility to capitalize on opportunities that will invariably increase their exposure, although very few brands have been successful at this. However, the ones that have, cleverly, found a way to ride this wave are enjoying viral success and significantly more reach.

Continue reading at AdAge.com

Enter the Healthcare Marketing Impact Awards


Entries are open for Ad Age and Crain Communications sibling Modern Healthcare’s 4th annual Healthcare Marketing Impact Awards, which will recognize outstanding healthcare marketing campaigns impacting the industry, addressing the ever-changing challenges in healthcare and reinventing the way consumers receive and retain healthcare information. Be a part of an exciting program that pushes the limits in healthcare marketing.

See the 2016 Healthcare Marketing Impact Awards winners here.

The 2017 awards will honor healthcare organizations and agencies representing them in each of three categories: Provider/Insurer; Suppliers, Vendor and/or Pharmaceutical; and Advocacy. Learn more about the categories here.

Continue reading at AdAge.com

Zenith floors competition in Carpetright media review

Carpetright has awarded Zenith UK its £10.3m UK media planning and buying account as it looks to expand its service beyond carpets.

Feature: Mike Judge, the Bard of Suck

From “Idiocracy” to “Silicon Valley,” the writer and director has established himself as America’s foremost chronicler of its own self-destructive tendencies.

BURGER KING – Connected Whopper – (2017) :15 (USA)

BURGER KING - Connected Whopper - (2017) :15 (USA)
This ad triggered Google Home devices to read the Wikipedia entry of The Whopper Burger – but Google has blocked this sound clip only three hours after the ad aired.

The idea of this ad is pretty simple, initiate the Google Home Device so that it reads the Wikipedia entry on the Whopper. An entry that mysteriously changed just a week ago to read: “The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.”
Who made that edit? Fermachado123, which appears to be Burger King’s marketing chief, Fernando Machado. He has similar usernames on Twitter and Instagram as well. I told y’all that the Wikipedia is ground zero for advertising, or rather I dubbed it the perpetual motion native ad machine.

Gosh, I wish a bunch of trolls would just edit-war the Wiki page to trash right now. Of course it’s already been locked because an edit-war happened as soon as this ad aired.

Now, if your Google Home Device was right next to the TV, this ad will trigger it. It doesn’t trigger any of my Google devices because Android devices can recognise voices (and my weird accent.)

This ad used the flaw in Google Home Devices where they do not have voice recognition, much like other home devices that allow news anchors to accidently order doll houses. Google has responded by fixing this flaw with an update. Three hours after the ad aired, Google must have said “you shall not have it your way”, and the sound clip from the ad no longer triggers a Google Home device. “Det var kul så länge det varade, sa bacillen” – it was fun while it lasted. And it lasted long enough to make an excellent case study for the Cannes Lions! I bet that this ad will win something already.

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Facebook 'refused' to remove child porn and terror content after warning

Facebook has reportedly refused to remove potentially illegal terrorist and child pornography even though it was told it was being featured on its site.