Dr. David Dao, the passenger dragged off a United flight, suffered a broken nose, sustained a concussion, lost two teeth and injured his sinuses, his lawyer said.
The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian).
(TrendHunter.com) A London-based graphic designer known simply as Reilly, created a variety of remixed fashion logos, which showed recognizable brands blended with iconic chain restaurants, retailers, and more.
For…
It’s nice to see that after all the drama associated with its exploding phones, Samsung isn’t burying its head in the sand. For its S8–the phone it’s released to replace the combustible Note 7–the brand is prepping the biggest flagship phone launch in its U.K. history, with the world’s largest smartphone. Samsung surveyed about 2,500…
Yesterday, Cannes Lions’ 2017 Marketer of the Year Burger King pulled off another buzz-making stunt when it released an ad designed to trigger Google Home, prolonging its message well beyond its time on the screen.
The simple, 15-second spot from David Miami depicted a Burger King server attempting to describe a Whopper and its fresh ingredients. Since he didn’t have a whole lot of time, he ended by asking Google to complete that task.
The ad endured not just through the response of the device itself. It also continued to grab the spotlight when Google disabled Home’s responsiveness to the spot just hours after its release, generating even more press for Burger King. According to a BK representative, the company had not worked with Google to develop the campaign.
The actor will play a younger version of the professor in the next installment of J.K. Rowling’s franchise.
“Killers of the Flower Moon,” David Grann’s new book, recalls how Indians were killed by whites who coveted the oil under their land in 1920s Oklahoma.
Boulder’s Sterling-Rice Group has hired creative veteran Adam Wohl away from TBWA New York. In the new role, he will serve as executive creative director overseeing the agency’s work, “which spans advertising, digital, and integrated marketing.”
Wohl joined TBWAChiatDay just under two years ago as global ECD, later leading the New York office’s successful GoDaddy pitch and—according to today’s release—its creative campaigns for Michelin and BNY Mellon. He also got top creative billing on the “cats wearing hats” GoDaddy campaign before that business went to Bullish.
This is the second recent hiring announcement for the indie agency, which focuses on food and names Sbarro, Qdoba, Annie’s and The California Almond Board among its clients. In February, SRG promoted veteran Cindy Judge to the role of president.
“For more than a decade, Adam has been a creative force behind many of the world’s most recognizable and relevant brands,” said Judge about the new hire. “He has a gift for creating work that impresses award judges and, importantly, drives clients’ bottomlines. With Adam on board we are even better prepared to deliver breakthrough campaigns for our clients, no matter the challenge and wherever they do business.”
Prior to his stint at TBWA, Wohl was ECD at mcgarrybowen working on P&G, Marriott and the always awesome United Airlines. He also spent time as a GCD at Cheil after co-founding New York’s MIR. Perhaps most famously, he responded to Sears’ demand for ownership of all agency pitches by trolling a customer service rep.
“I feel as lucky as I do excited about being a part of the future of SRG,” said Wohl, who told us that he left TBWA, in part, to escape that neurotic New York life. “The potential of the agency’s success is incredible, and the spirit and strength of the employees and the culture created as a result speaks for itself.”
SRG’s last executive creative director was Jeff Curry, who spent more than 15 years with the agency before leaving at some point last year and launching his own practice in the Boulder area. CEO Walter Freese, who previously served as chief executive at both Stonyfield and Ben & Jerry’s according to his LinkedIn page, also left earlier this year to “pursue other leadership opportunities.” He does not yet appear to have landed another job.
Anomaly recently launched its “This Season” campaign for the MLB, heralding a new season with the anthem ad “Check out This Season on Baseball.”
The spot unfolds like a promo for the new season, with a list of story lines which emerged out of the 2016 season. There’s Red Sox right fielder Mookie Betts preparing to take more of the offensive burden in the wake of David Ortiz‘s retirement, Bryce Harper looking to take the Nationals to the postseason (but not if the Mets staff of aces have anything to say about it), the Cubs looking to defend their World Series crown while Cleveland manager Terry Francona plots his revenge, and Mike Trout doing Mike Trout things.
Sure, there’s some hyperbole thrown in, like the claim that Houston Astros second baseman José Altuve has a chance to hit .400 (not going to happen) or Marlins right fielder Giancarlo Stanton “contemplating the 600 foot home run” but it’s all in service of the feeling that at the start of a new season, anything is possible. It all makes for a stronger showing than last year’s “#This” effort.
“You can think of the anthem spot almost like a coming attraction, with the emphasis on the storylines that emerged out of the end of last season,” MLB chief marketing officer Tony Petitti explained to AdAge. “As things unfold, and as more unexpected developments occur, we’ll modify the creative to reflect what’s happening.”
That extension has already begun, with a 30-second spot highlighting a historic opening day in which San Francisco Giants pitcher Madison Bumgarner hit two home runs. Now let us never speak of the possibility of adding the DH to the National League ever again.
There’s also a humorous “Bryzzo” souvenir company spot, starring Chicago Cubs sluggers with a fictional side company.
This is the moment we really want to see the campaign feature next:
Isso é o que eu chamo de uma boa pesquisa no banco de vídeos
> LEIA MAIS: Um belo videoclipe de imagens diferentes que se complementam com simetria
Oracle is gearing up for an “aggressive” move into TV advertising. To kick off what should lead to more partnerships like it, the company’s Data Cloud division has joined with linear TV data firm Simulmedia. Oracle hopes the pair-up will coax advertisers still spending big bucks in TV to look to its platform and audience-linked transactional data offerings, typically employed for digital advertising, before planning TV media buys.
“This is our first big move into the TV space,” said Joe Kyriakoza, VP and GM of automotive at Oracle Data Cloud.
To put the partnership to use, an auto advertiser might work with Simulmedia to target luxury SUV buyers. The TV data firm would connect its viewer data to Oracle’s data on in-market SUV buyers, which the firm gets through several purchase transaction data relationships with credit card firms, research firm IHS Automotive and others. Oracle can also layer in a brand’s own CRM data and push it through Simulmedia’s system. All of that helps marketers determine where on TV to best allocate their budgets.
Furniture retailer Ashley HomeStore has selected Empower MediaMarketing for media planning and strategy. Icon International continues to handle media buying.
Empower, an independent Cincinnati, Ohio-based agency whose clients include Famous Footwear and Gorilla Glue, will work with Ashley HomeStore on media strategy and planning across all markets. HomeStore has 700 mostly licensee-owned locations across 36 countries.
The incumbent was McCann Minneapolis. Empower CEO Jim Price said the furniture retailer takes a granular approach to media in each market, which made the two companies a natural fit. “That’s kind of been in our history, our DNA… no cookie-cutter plans, no cookie-cutter buys, everything is very customized,” he said. He added the companies fit well together culturally since both Empower and Ashley HomeStore are family-owned.
Tile, the company behind Bluetooth-enabled products that help people find lost items, has hired Deutsch as its first agency of record as the business looks to significantly ramp up its marketing efforts.
The brand, which garnered $100 million in revenue in 2016, plans to double its marketing investment in the 2018 fiscal year. Tile CMO Simon Fleming-Wood, who joined the company four months ago after serving as the marketing chief at Pandora, said the marketing investment is “tens of millions of dollars.”
Right before Fleming-Wood left Pandora, he said he had gone through a big agency review and hired Deutsch, but he left before the relationship began. When he joined Tile, he said he needed an agency partner to help on a three-month brand strategy project, so he brought on Deutsch, which wound up being sort of a “single-agency pitch” for the AOR assignment.
Oracle is gearing up for an “aggressive” move into TV advertising. To kick off what should lead to more partnerships like it, the company’s Data Cloud division has joined with linear TV data firm Simulmedia. Oracle hopes the pair-up will coax advertisers still spending big bucks in TV to look to its platform and audience-linked transactional data offerings, typically employed for digital advertising, before planning TV media buys.
“This is our first big move into the TV space,” said Joe Kyriakoza, VP and GM of automotive at Oracle Data Cloud.
To put the partnership to use, an auto advertiser might work with Simulmedia to target luxury SUV buyers. The TV data firm would connect its viewer data to Oracle’s data on in-market SUV buyers, which the firm gets through several purchase transaction data relationships with credit card firms, research firm IHS Automotive and others. Oracle can also layer in a brand’s own CRM data and push it through Simulmedia’s system. All of that helps marketers determine where on TV to best allocate their budgets.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, April 13:
It’s hard to say if this is mostly a More Palace Intrigue edition of your morning media scan (see Nos. 1, 2, 3 and 6, below) or more of a Media About Media About Media installment (Nos. 1, 2, 4 and 5). Anyway, let’s get started …
1. A curious headline on the front page of Breitbart this morning: “Is Bannon in peril? Trump comments worry his populist base.” Bannon, of course, is Steve Bannon, who went from being executive chairman of Breitbart News to Trump campaign CEO to White House chief strategist. The story is actually pickup from the Associated Press wire and includes this choice passage:
Mr. O’Brien, a man for all New York seasons, in the arts, fashion, music and media, died last week at age 70.
The commercial was a novel but potentially invasive marketing tactic that came as more Americans use voice-activated devices.
The Schomburg Center in Harlem has bought this author’s rich archive. But the private letters admirers have longed to read will largely remain under seal.
Bill O’Reilly has left Fox News for a vacation while his employers decide whether they should force him from the network over sexual harassment accusations.
(TrendHunter.com) The ‘miniRIG’ gimbal stabilizers are a newly designed piece of equipment that can be utilized to ensure that your recordings are as optimally recorded as possible. Designed for your…
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