This is not an ad for condoms, or a PSA for abstinence, but it could be. It’s actually a commercial for Student Flights, a company that hawks affordable travel packages to the young and untethered. And you should take those trips now, the brand says, because you’ll be an old, boring parent soon, and then…
Chris Steele-Perkins, Italy. Rome. Feburary 2009. Vatican. The Clericus Cup. Matches played at Oratorio St Pietro. Goal keeper for Redemptoris Mater.
The Clericus Cup is a Vatican-backed football tournament that takes place every year in Rome. Most players are seminarians studying to be Roman Catholic priests. A few are ordained priests. The first cup took place in 2007. Two years later, photographer Chris Steele-Perkins flew to the Italian capital and documented the tournament. The fans of each team were so enthusiastic that complaints were lodged by residents near the grounds about the noise being made by Africa supporters playing loud Reggae, American supporters shouting “Come on you Knackers, kick some caboose,” Italian supporters using megaphones and Mexican supporters banging drums.
I discovered the photo series (and the existence of the competition) last week while i was visiting the exhibition L’Italia di Magnum. Da Henri Cartier-Bresson a Paolo Pellegrin at CAMERA in Turin. I wouldn’t normally associate catholic priests with kicking a ball around a surface of grass. As for Steel-Perkins, i associated his name with one of my favourite photos series ever made (maybe that’s just my admiration for the fashion style that’s speaking here): The Teds. Because the sporty priests surprised me (they have the most abominable trophy ever created) and the teddy boys and girls charm me no end, i’m going to just copy/paste below a few images from both series before continuing on my merry day.
Chris Steele-Perkins, Southend Promenade, England, Great Britain. 1976. © Chris Steele-Perkins | Magnum Photos
Chris Steele-Perkins, Italy. Rome. The Clericus Cup. Matches played at Oratorio St Pietro. Seminario Gallico players warm up
Chris Steele-Perkins, Italy. Rome. Feburary 2009. Vatican. Seminary students (trainee priests) at the North American College, who field one of the competing teams, the North American Martyrs, members of the team practice before mass. Putting balls away.
Chris Steele-Perkins, Italy. Rome. Feburary 2009. Vatican. Seminary students (trainee priests) at the North American College, who field one of the competing teams, the North American Martyrs, members of the team practice before mass. John Solmon
Italy. Rome. May 2009. Vatican. The Clericus Cup. Matches played at St Paolo College. Finals and play off for 3rd place. Finalsts Redemptoris Mater supporters sing before the game.
Chris Steele-Perkins, Italy. Rome. Feburary 2009. Vatican. The Clericus Cup. Matches played at Oratorio St Pietro. A priest gives half time talk to team Almo Pio-Capranica.
Chris Steele-Perkins, Italy. Rome. May 2009. Vatican. The Clericus Cup. Matches played at St Paolo College. Finals and play off for 3rd place. Before the game Redemptoris Mater captain in yellow, accepts present from North American Martyrs captain of a Madona, Redemptoris Mater beat North American Martyrs 1-0
Chris Steele-Perkins, Italy. Rome. Feburary 2009. Vatican. The Clericus Cup. Matches played at Oratorio St Pietro. team Guanelliani Internazionale celebrate a goal, but lost on penalties to Guanelliani Internazionale.
Chris Steele-Perkins, Italy. Rome. May 2009. Vatican. The Clericus Cup. Matches played at St Paolo College. Finals and Redemptoris Mater beat North American Martyrs 1-0. Celebrating in front of fans at the end of the game they toss their coach, Father Simone Bionde in the air.
Italy. Rome. Feburary 2009. Vatican. The Clericus Cup. Matches played at Oratorio St Pietro. Sedes Sapientiae in orange top, beat Redemptoris Mater in a penalty shootout and celebrate after.
Chris Steele-Perkins, Italy. Rome. May 2009. Vatican. The Clericus Cup. Matches played at St Paolo College. the odd looking Cup, looks like a Pokemon. © Chris Steele-Perkins/Magnum Photos
Chris Steele-Perkins, Italy. Rome. Vatican. The Clericus Cup. Matches played at St Paolo College. Redemptoris Mater beat North American Martyrs 1-0 in the final. They celebrate with the Clericus Cup
And now for the super snazzy crowd:
Chris Steele-Perkins, Adam and Eve pub in Hackney. London, England, Great Britain. 1976. © Chris Steele-Perkins | Magnum Photos
Chris Steele-Perkins, ‘Sunglasses’ Ron Staples, self-acclaimed King of the Teds. London, England, Great Britain. 1975. © Chris Steele-Perkins | Magnum Photos
Chris Steele-Perkins, Teds. London, England, GB. 1976. © Chris Steele-Perkins | Magnum Photos
Chris Steele-Perkins, Red Deer. Croydon, England, Great Britain. 1976. © Chris Steele-Perkins | Magnum Photos
L’Italia di Magnum. Da Henri Cartier-Bresson a Paolo Pellegrin is at CAMERA in Turin until 21st May 2017.
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One winner co-founded a boutique shop that has Coca-Cola as a client; another helped launch a “pro-lifestyle” agency with a four-hour workday. One is transitioning successfully to a career as an artist. Two winners married each other. Ad Age’s annual Young Creatives Global Cover Competition has been a turning point for many winners, and an experience that helped them see their potential.
The annual contest to design an Ad Age cover started in 2010; the final deadline this year is Thursday, April 20, so there’s still a week left to submit a cover design. It’s free to enter, and open to creatives age 30 and under. The winner gets a trip to the Cannes Lions International Festival of Creativity in June, and the winning design will become the cover for the print edition of Ad Age’s Creativity Issue distributed at the Cannes festival (See how to enter here).
Where are the 14 young creatives who won the first seven competitions? Here’s a look at how seven years of winners have fared in the creative world:
Members of the Sikh religion want to remind people that they are everyday Americans — and they are spending money on a new campaign to do so. TV ads slated to air on CNN and Fox News send the message that “Sikh values are American values,” and that Sikhs are doctors, PTA moms and patriots.
The campaign is by the nonprofit National Sikh Campaign organization, which wants to correct what it describes as a “collective misunderstanding of what the turban means in the Sikh faith,” according to a press release. The turban is “a symbol of our community’s commitment to equality and serving others,” said Rajwant Singh, co-founder and senior advisor of the National Sikh Campaign.
The group cited acts of discrimination, intimidation, harassment and hate crimes that the community has faced since the terrorists of Sept. 11. In an article about the campaign, the Associated Press reported that more than 300 hate crimes have been reported by Sikhs in the U.S. since Sept. 11.
Heineken USA imports Tecate from Mexico — and now the brand’s ad ideas will come from south of the border, too.
The marketer has shifted U.S. creative duties on Tecate to a Mexican-based agency, spelling the end of the beer marketer’s relationship with Saatchi & Saatchi New York. The brew’s new shop is Nomades, which was founded in Mexico and Argentina in 2013 by Pablo Batlle, an Argentine creative and DDB veteran. A Heineken USA spokesman confirmed the agency would handle Tecate from its Mexico City office.
It is unusual for a U.S.-sold brand to be led from an ad agency office outside of the states — but one that the Mexican imported brew has tried before. Tecate in 2012 handed U.S. ad responsibilities to Mexico City-based Olabuenaga Chemistri, which at the time had been handling the brew’s Mexican advertising. But the experiment ended 14 months later when Heineken moved the account back to the U.S., tapping Inspire, Dallas, to oversee English-language campaigns. (The Olabuenaga Chemistri agency no longer exists, following a merger with Leo Burnett in Mexico in April 2015 after Ana Maria Olabuenaga retired from the agency she founded.)
What can we say about marketing that hasn’t been said many times before?
Actually, a lot.
Two developments have changed marketing forever. One is the arrival of the internet. The second is the rise of global branding. Both of these developments have contributed to the revolutionary changes that have taken place in marketing since the turn of the century.
Awards season is upon us, and along with it comes the annual stress of how to dress. The phrase “creative black tie” is in vogue, and while it may seem like an oxymoron, in the advertising industry it presents an opportunity to get expressive within a set of constraints. It’s a delightfully vague prescription, one just as likely to inspire flashy feathers as clunky cummerbunds.
Ad Age canvassed advertising executives to find out what creative black tie means for them. Their answers run the gamut from staid to slayed:
Rob Reilly, global creative chairman, McCann Worldgroup: “I don’t believe in creative black tie. There is black tie and then there is creative dress up. I personally hate seeing a nicely tailored tuxedo with sneakers. It defeats the purpose.”
Rebecca Messina swapped bourbon for Coke nearly a year ago when she left a 22-year career at Coca-Cola Co. to assume the top global marketing job at Beam Suntory, whose brands include Jim Beam, Maker’s Mark, Pinnacle vodka and Sauza tequila.
Ad Age recently sat down with her at Beam’s new downtown Chicago headquarters to find out how she is changing marketing at the liquor company and how her friend and former Coke colleague Wendy Clark took the news when Ms. Messina picked Leo Burnett over Ms. Clark’s agency, DDB, to lead creative advertising on Jim Beam.
Ms. Messina, who is the company’s senior VP-global chief marketing officer, also discussed Beam Suntory’s new multi-year sponsorship of the Chicago Cubs. The pact has allowed for promotions like a limited-edition release of Jim Beam “Game 7 Batch” featuring bourbon that matured the night of the Cubs’ championship Game 7 last fall. Bottles go on sale in Chicago on June 1.
NBA superstar Stephen Curry has appeared in a lot of commercials, including one for the Apple iPhone back in 2015. Now the Golden State Warriors guard is plugging a smartphone brand you probably haven’t heard of: China’s Vivo. In a print ad from Fred & Farid Shanghai, Mr. Curry trades his basketball for a Vivo Xplay 6.
Vivo and Oppo, a sister smartphone brand, are seeing astonishing growth, despite their low profile in well-developed Western markets. Their rise is a worry for Samsung and Apple because they’re pushing so swiftly into Asian countries where fast-growing middle classes will power future growth for brands. Globally, Samsung and Apple were the No. 1 and 2 smartphone players in 2016, but they both shipped fewer phones compared to 2015, IDC says. Compare that to Oppo and Vivo, the world’s No. 4 and 5 smartphone players, which more than doubled their shipments in 2016.
Both offer high-quality phones at an affordable price, both have incentivized sales reps at far-flung mobile stores, and both have waged a marketing blitz in China, India and other countries across Asia.
With three new dubs already on air, it seems Burger King were prepared for Google to try and stop their hijinks. It’s also a very smart solution since Google stopped the ad by patching for this particular actors voice and intonation. Now Google will have to chase down at least three new dubs, but Burger King might have delivered countless more to TV stations already. How sneaky. This little ad-tiff also exposes that Google is in control of your Google Home Device at all times. Google can patch for sounds while you are busy watching ads and longing for a Whopper.
Burger King – Connected Whopper
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Campaign’s agony uncle answers your career dilemmas. This week, a young man wonders if the tables are turning in light of initiatives championing women.
*record scratch music stops* Wait, what? “We’re both going to be moms, *giggle*”
The idea is, of course, to promote that there’s no right way to be a mother, motherhood is as individual as the women who birthed the babies. Women who are mountain climbers, horse ranchers, break dancers, teenagers, single, married etcetera and so on. This is in line with Dove’s previous campaigns which have taught people to love their curves, curls, and themselves by showing us diverse images of beauty in all ages, and all races. So here they want us to see motherhood the same way. But in a world where the British Medical Association says mothers-to-be should be referred to as ‘pregnant people’ in their official guidelines, the word “mother” is a lightning rod for controversy. By applying it to a person who is the biological father of the child, Dove is not introducing us to #Realmothers, or broadening the word to include more people, Dove is helping to nullify what the word “mother” actually means. A mother is by definition a woman in relation to her children, and women are adult human females. Dove has stuck their neck out for women for over a decade now, changing how beauty products are advertised. Encouraging parents to talk to their daughters, instilling self-confidence in women who are too hard on themselves. Some of the campaign ideas have had better success than others, but they were all very interesting. With this, Dove is aligning themselves with this kind of Orweillian activism, which focuses on arguing against biological reality, that men and women are different. By allowing anyone to use the term that was once reserved for women, we erase women because the term now means nothing. These language games have far-reaching consequences, and I believe Dove will soon notice that their target market – mothers – are not willing to share that title with people who are fathers.
Why can’t we have men who wear heels, lipstick and dresses? Why can’t a father love pink and frilly? You can not show women who are breaking free from gender roles – being tough ranchers and mountain climbers – and then say that the man who is breaking free from his gender role is magically a woman. That’s a contradiction. By including the transgender grad student, Dove shot down their own point.
The chief executive and co-founder of Illuminate and Geode shares his career tips for young budding marketers.
Millennials’ love of bonding over food while flirting online provided Knorr with an opportunity to be part of this interaction, and reposition its brand, driving emotional engagement and earned exposure. By Rebecca Morgan, managing partner, strategy, MullenLowe London
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
