Alaska Airlines is working hard to give its merger with Virgin America, and consequent decision to retire the latter brand, a positive spin. The problem is, nobody’s fooled. In a sector with too few choices (and shrinking), Virgin America, with its mood lighting, on-demand meals and sassy safety videos, was among the few brands that…
With 10.5 million views, Samsung’s VR promotional spot “Ostrich” has returned to the Viral Video Chart at No. 5, giving the marketer three placements on this week’s list of the most-watched clips. The ad centers around an Ostrich who is transported to another world when he strays from his flock and stumbles into a pair of Samsung VR goggles. Rounding out the electronics giant’s three-spot domination are “Unbox Your Phone” at No. 6 with 10 million views and the reigning No. 1 clip “Galaxy S8 Official Introduction” with 30 million views.
Following Theresa May’s surprise announcement of a snap general election in June, industry figures have said the prime minister must act to secure the future of the UK’s advertising and marketing industries.
Snapchat has launched World Lens, an augmented reality camera view that will let users paint the world around them with 3D content and experiences.
Omnicom’s McDonald’s-dedicated We Are Unlimited shop launched a new campaign featuring broadcast spots starring Mindy Kaling (The Mindy Project, The Office).
The unusual thing about the campaign is that Kaling never mentions the fast food chain by name. Instead, in its introductory spot, she instructs viewers to Google “that place where Coke tastes so good,” while wearing a yellow dress against a red background in a nod to the McDonald’s color scheme. Another spot sees Kaling talking to a “Beverage Technician” with the brand name being bleeped out.
The broadcast campaign, which launched last week, is intended to capitalize teens and young adults’ propensity for second screen use while watching TV, outgoing McDonald’s CMO Deborah Wahl told The New York Times.”They are very influenced by word of mouth and what their peers say,” she said, claiming the campaign also addresses “how they’re discovering information.”
While fast food competitor Burger King stirred up some controversy with its spot lat week which attempted to trick Google Home devices into describing the Whopper, there’s no such trickery in the Google integration here.
“Google didn’t give us any tricks on search or anything,” Wahl told The New York Times. “What they’re helping us do is understand if people are really searching as a result of this, and offering close feedback and collaboration in terms of what’s happening with this with real behavior.”
That the search results bring up the chain seems to be the result of genuine conversation regarding Coca-Cola served at the chain.
The campaign also includes a social media component, with Kaling sharing tweets about her involvement, while playfully avoiding naming McDonald’s by name.
I partnered with a brand w/o being able to say the name of the brand. Is that normal? If so, can I be paid in fries? https://t.co/MNgGp23nP6
— Mindy Kaling (@mindykaling) April 14, 2017
When [REDACTED] partners up with you to sport a yellow dress and drink Coke, you do it. Thanks [REDACTED]! https://t.co/lIN7UpYTDt
— Mindy Kaling (@mindykaling) April 18, 2017
Another member of Barton F. Graf’s creative leadership team has departed as ECD and partner Ian Reichenthal recently left the New York agency.
Founder and chief creative officer Gerry Graf offered a characteristically brief statement on the news:
“Ian has chosen to leave Barton to pursue other endeavors. We thank him for his years of service and wish him all the best.”
In keeping with common practice, he did not elaborate on those other endeavors.
This latest development at BFG follows the summer departure of ECD Scott Vitrone, who had long partnered with Reichenthal at W+K, Y&R and TBWAChiatDay New York as the Ike to his Tina, the Simon to his Garfunkel, the Mick Fleetwood to his Stevie Nicks, et cetera.
Several months later, Vitrone became CCO at Figliulo&Partners just as BFG named JWT vet Jeff Benjamin as its newest partner and creative executive.
BFG hired Vitrone and Reichenthal away from Wieden to serve as co-ECDs in late 2013. They’d previously been Graf’s top lieutenants during his tenure at TBWA, and they effectively replaced Eric Kallman, himself a W+K vet who later rode the strength of the Old Spice work to a top role at GS&P before launching his own operation in San Francisco last year along with former CP+B president Steve Erich.
The indie agency continues to operate as usual with its core leadership of Graf, CSO Laura Janness and CEO Barney Robinson playing lead. BFG’s February Benjamin announcement called 2016 “a banner year for growth,” and it has hired new creative and strategy leads in recent months while launching a categorically quirky campaign for Emerald Nuts and debuting its first work for Ketel One.
Copywriter Lauren Cooper and art director Erika Kohnen also recently made Business Insider’s 30 Under 30 creative list for 2017.
In the latest step in an ongoing restructuring, Publicis Groupe is creating a country president role, starting with France, where Agathe Bousquet joins from rival Havas to lead all four Publicis divisions.
Ms. Bousquet, who is currently chair and CEO of Havas Worldwide Paris, will take on the newly-created position of president of Publicis Groupe in France, leading Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health in that country. (The four global divisions were created in late 2015. Publicis Communications, for instance, includes the creative agency networks like Saatchi & Saatchi, Leo Burnett and Publicis, and is headed by Arthur Sadoun).
More countries are set to follow. Ms. Bousquet starts on Sept. 1, and once she has established a method of working across the French operations, Publicis Groupe hopes to appoint other executives to take on the position of president in other markets.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, April 18:
Today’s media scan is somehow, almost miraculously, Trump-free. Because there’s simply too much important stuff going on involving a naked caveman (No. 2), a faded millennial publisher (No. 3), “Papa Bear” Bill O’Reilly (No. 1) and sexless pregnancy (No. 7). Anyway, let’s get started …
1. If you happen to be in Manhattan today, keep your eye on the sky — and the plaza in front of 1211 Avenue of the Americas:
Since 2014, race car driver Danica Patrick has worked with Aspen Dental to shine spotlight on oral health across a multitude of channels. This February, Aspen Dental became lead sponsor for Patrick and the No. 10 Team, as well as the official dentist of NASCAR. Following on the heels of that announcement, CP+B Miami is launching a new spot with Patrick at the wheel, reminding people that Aspen Dental has their back. The spot shows that when there’s an amazing team behind you, it feels like you can take anything on – even racing a stock car at 200 mph on a speedway while sipping an iced coffee.
-Los Angeles independent agency Mistress continues the campaign it launched for Discover Los Angeles in February with “#EveryoneIsWelcome” (video above).
-BBDO Atlanta hired Craig Miller as group creative director and Marc Calamia as head of integrated production.
-Last month, Cutwater launched a “#StrengthHasNoGender” campaign for Brawny featuring a woman on the brand’s packaging in place of the usual bulky lumberjack. For the next phase of the effort, Ellen is getting in on the action.
-Pandora’s in-house team launched a digital and OOH campaign with production and media help from DigitasLBi.
-W+K global CCO Colleen DeCourcy argues that great creative needs to be risky. How many clients will read her post?
-A shocking survey found that consumers think pre-roll ads are “least interruptive” because they were totally going to watch the whole thing anyway.
-Fitzgerald & Co hired Greg Shumchenia as strategy director.
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