Apr
28
Apr
28
Healthy Cuisine Lunch Boxes – The 'Fittbo' Food Carriers are Leakproof, Insulated and Sectioned (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Bringing a lunch with you to the office is often associated with being somewhat drab, so the ‘Fittbo’ food carriers are contemporary lunch boxes that are designed with the modern adult…
Apr
28
We Hear: MillerLite Not Ready to Hand Its Digital, Social Media Business to DDB
Posted in: UncategorizedYesterday, AdAge reported that DDB Chicago was “poised to get back in the beer business as lead digital and social agency for Miller Lite,” a big win for the shop which handled advertising for A-B InBev for some 20 years and created iconic campaigns for Budweiser and Bud Light in the process.
AdAge wrote that “DDB and MillerCoors both declined comment, likely because the agreement has not been finalized,” but it also may be premature to declare that DDB has definitively picked up the account.
We reached out to a MillerCoors spokesperson who confirmed that DDB has “not won the business nor has any final decision been made.”
One source with direct knowledge of the matter who spoke to us on condition of anonymity also stressed that no changes will occur while MillerCoors’ chief marketing officer David Kroll is still out of the picture. (He announced in January that he would be taking leave to have open heart surgery.)
DDB has thus far not responded to our request for comment. Multiple parties confirmed that the agency’s Chicago office has aggressively pursued the Miller Lite business.
The review appears to be limited to the brand’s digital/social account, though it’s not clear at this time which agency is handling that work.
180LA has served as lead creative agency for the American light lager brand since winning the account from Omnicom sister shop TBWAChiatDay without a review a year ago. A recent campaign from 180LA generated some controversy for the tagline it apparently shares with a campaign Fold7 launched for Irish hard cider brand Magners last June.
Apr
28
Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'
Posted in: Uncategorized
It’s official: Time Inc. has not found a buyer — and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the “Company will continue to pursue its strategic plan.”
The magazine group, home to brands including Sports Illustrated, People and Time, outlined said strategic plan in corporatespeak that veered from predictable to scary. As any good publisher plan would, it calls for an emphasis on video and “continued growth in digital audiences and digital revenues.” It also promised “selective portfolio rationalization” and “continued aggressive reengineering of the cost structure of the Company.”
These are trying times for magazine publishers. Magazines’ print ad revenue, still a crucial source of revenue for the industry, will decline 2% to $12.4 billion this year, according to a recent forecast from eMarketer, and slip another 0.5% next year.
Apr
28
84 Lumber Heads to Space for Its First Commercial Since the Super Bowl
Posted in: Uncategorized84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump’s proposed border wall, is back with a new recruitment commercial. And this time it’s aiming even higher–at least in the geological sense. A new 30-second spot from agency Brunner in Pittsburgh, which also made…
Apr
28
Home Alone With the Ghost of Emily Dickinson
Posted in: UncategorizedDo you believe in ghosts? Our writer spends an hour on her own in the poet’s room at the Emily Dickinson Museum.
Apr
28
STC: Don't text and drive
Posted in: Uncategorized
Obsessive use of your phone is as dangerous an addiction as heroin. It can ruin your life and the lives of other people on the road.
Apr
28
STC: Don't snap and drive
Posted in: Uncategorized
Obsessive use of your phone is as dangerous an addiction as heroin. It can ruin your life and the lives of other people on the road.
Apr
28
STC: Don't tweet and drive
Posted in: Uncategorized
Obsessive use of your phone is as dangerous an addiction as heroin. It can ruin your life and the lives of other people on the road.
Apr
28
Friday Morning Stir
Posted in: Uncategorized-Agency 77 Ventures launched a spot for NASCAR directed by 14-year-old Amelia Conway (video above).
-Leo Burnett Chicago named Emma Montgomery as chief strategy officer.
-Advertising doesn’t just attract trolls…
-A false advertising lawsuit against Krispy Kreme filed in the Central District of California by man who claimed he purchased a raspberry donut because raspberries “are a rich source of Vitamin C, Vitamin K, potassium and dietary fiber” has been voluntarily dismissed.
-Unilever chief marketing officer Keith Weed lectured about why modern female consumers are “women first, mums second” at London’s Mumstock conference.
-What revenue losses? Under Armour plows ahead with its marketing spend.
-The gold standard for ad measurement is…Twitter?
-U.K. coffee chain Costa appointed BBH as its global ad agency, following a review which included Grey London, Anomaly London and CHI & Partners.
Apr
28
Domino’s Just Made Kilt Uniforms in Scotland Out of Its New Official Tartan
Posted in: UncategorizedIf any of you were worried that Domino’s Pizza was being inflicted only on the U.S., don’t worry. They’re in Scotland, too. In fact, they’ve been there for over 20 years. And to celebrate the opening of a new Glasgow location, they hired local designer Ken MacDonald to create a special Domino’s tartan, which is…
Apr
28
In Harper Lee’s Letters: Books, Fame and a ‘Lying’ Capote
Posted in: UncategorizedWayne Flynt, a friend of Ms. Lee, has written a book, “Mockingbird Songs,” in which he shares thoughts and correspondence regarding the literary enigma.
Apr
28
Dacia: The Swap
Posted in: Uncategorized
Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium.
Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place.
Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view.
Apr
28
Time Inc. Decides Not to Sell Itself
Posted in: UncategorizedThe company said it would remain independent and would pursue its strategic plan of digital growth and new revenue opportunities.
Apr
28
Dementia poses one of the biggest challenges we face as a society
Posted in: UncategorizedAlzheimer’s Society’s director of marketing explains why the charity is finding a louder, more distinctive voice in its new brand campaign.
Apr
28
Campaign TV: Where to seek inspiration outside advertising
Posted in: UncategorizedIf you want to stay inspired, sometimes it’s best to look outside your work, top creatives said at the D&AD Festival this week.
Apr
28
FCC Chief Sets Up Clash With Call to Repeal Net Neutrality
Posted in: Uncategorized
The chairman of the Federal Communications Commission has proposed rolling back the Obama-era net-neutrality rule as the regulation’s defenders vowed a “tsunami” of resistance.
FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations.
“When we are saddled with FCC rules that will deny many Americans high-speed internet access and jobs, doing nothing is nothing doing,” Pai said in a speech Wednesday in Washington. “Instead, we need rules that focus on growth and infrastructure investment, rules that expand high-speed internet access everywhere. Rules that give Americans more online choice, faster speeds, and more innovation.”
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