From carving words on to his body to bingeing on junk food, Stefan Sagmeister’s work is as striking as it is unsettling. He talks to John Tylee about his approach ahead of his appearance at the D&AD Festival.
Harmony and unity elevate design on the page but off it too. Indeed, collaboration throughout the creative process is the key to great work, Bruce Duckworth writes.
Instead of focusing on the negatives, let’s highlight digital marketing’s ability to drive results, Stefan Bardega writes.
The industry needs more Brian Enos – people who can do it all.
Channel 4’s chief marketer says diversity can be a messy business, but it’s also the solution.
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
All marketers can learn something by working in ‘resistance’ categories.
Industry leaders from Diageo, Disney, Facebook, ITV, Mars, McDonald’s and Omnicom Media Group are among those speaking at Campaign’s Media360 in Brighton next month.
Category: Beyond Madison Avenue
Summary: BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign, and at the helm of its creative direction is former NBA superstar Kobe Bryant.
Bryant is a huge investor in BodyArmor, having plunked down millions through his Kobe Inc investment company, making him the third largest shareholder. He has deals with plenty of top-ranked athletes in all the major sports to help push the drink out to the public, and nine of them are in this first campaign.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, April 18:
Today’s media scan is somehow, almost miraculously, Trump-free. Because there’s simply too much important stuff going on involving a nearly naked caveman (No. 2), a faded millennial publisher (No. 3), “Papa Bear” Bill O’Reilly (No. 1) and sexless pregnancy (No. 7). Anyway, let’s get started …
1. If you happen to be in Manhattan today, keep your eye on the sky — and the plaza in front of 1211 Avenue of the Americas:
Fresh allegations this week of misconduct by Fox News host Bill O’Reilly have reduced the likelihood that he’ll return to the network, though Fox has yet to make a final decision on his future, according to a person familiar with the matter.
Pressure is rising on Rupert Murdoch’s 21st Century Fox Inc., the parent of the conservative-leaning news network, to make a decision on O’Reilly’s fate as advertisers flee his show. O’Reilly, the channel’s most popular host, pulls in tens of millions of dollars a year in ad revenue. The network has said he’ll return to his show April 24 after a previously scheduled vacation.
Fox has said that law firm Paul Weiss is investigating the claims. The company declined to comment. The TV host’s lawyer promised to unveil evidence that far-left organizations are behind the rash of sexual-harassment allegations against his client.
The position of the No. 1 host in cable news grew more tenuous as support from the Murdoch family showed signs of eroding, according to people briefed on discussions about his future.
Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online adspend, according to the latest IPA Bellwether report.
Coty, the owner of cosmetics brand Rimmel, has been rapped by the Advertising Standards Authority for a TV ad that exaggerated the effect of its mascara.
-CP+B L.A. launched a new “PayPal Can Do That” campaign for the e-commerce brand (video above).
-Deutsch hired Jorge Calleja as executive vice president, executive creative director out of its Los Angeles office, tasked with handling the agency’s Uber account.
-Adidas sent a marketing email congratulating people for “surviving the Boston Marathon” and created some very bad PR for itself.
-Miami Ad School students Ben Brown and Jackie Moran found a pretty creepy way to appeal to Droga5’s creative coordinator Chloe Harlig in an attempt to land internships.
-Post-production company Edit 1 hired Ken Kresge as vice president, creative director/editor.
-TBWADublin appointed Andrew Murray as director of social media and content.
-Toronto-based production company The Corner Store added Greg Popp to its directorial roster for Canadian commercial representation.
-A Spanish language site argues (convincingly) that Carhartt’s new anthem spot directly rips off Burberry’s 2016 short film.
–Lisa Mehling is now the sole owner of production company Chelsea Pictures with the departure of longtime partner Allison Amon.
I’ve been feeling a sense of dj vu about Snapchat and I’m not happy about it.
Specifically, I’ve been having flashbacks to circa 2008-2009, when Twitter was becoming a media chattering-class obsession and felt like it was on the verge of going mainstream. At the time, I wrote a couple columns for Ad Age simultaneously declaring my love for my Twitter (as a user) and expressing my fears about its long-term prospects. Because I wasn’t seeing much in the way of a convincing business model from Twitter management; the revenue that Twitter was drawing from marketers often seemed to fall into the experimental bucket plus “look at us embracing the hottest new platforms” us-too-ism.
Back then, there was enough starry-eyed optimism about any and all social media that readers roasted me for daring to question Twitter’s long-term growth, because surely something as awesome as Twitter would be able to somehow make money on such an awesome user base, which was then growing exponentially. One British reader even angrily called me a “muppet” — i.e., an unthinking puppet mouthing the sour sentiments of, I gathered, Luddites and other cranky technophobes.
Telemundo, which is on the heels of longtime Spanish-language leader Univision, has a chance to get a huge ratings kick with its broadcast of the FIFA World Cup in 2018 in Russia. And while the event is still more than a year away, the NBC Universal-owned network’s marketing strategy is beginning to take shape with the hiring of a new agency to handle the assignment. Anomaly, which has sought to shake up Hispanic advertising by taking a pluralistic approach, will take the lead role on strategy and creative duties.
It is a high-stakes assignment for the agency and Telemundo. Anomaly, a general market agency, has been trying to compete with traditional Hispanic shops with its “Last Silo” approach that seeks to take on the conventional wisdom that Hispanic marketing must be isolated. The World Cup is a sporting and cultural juggernaut that gives the agency a shot to shine on one of the biggest stages in the Hispanic market and beyond.
Telemundo, meanwhile, is broadcasting its first World Cup after wrestling Spanish-language rights away from Univision, which had broadcast the event for decades. The monthlong event begins June 14, 2018. The World Cup ratings potential is massive, not just for the event itself, but for the ability of Telemundo to market its other programs to the big audiences tuning into the soccer coverage.
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