Hasta La Creative!

The edited images probably won’t fly with HR, but they can get past social media filters.

Ogilvy & Mather London has appointed two new creative directors to oversee the agency’s art direction across clients.

Theresa May is seeking a bigger majority to make it easier to resist Brexit hardliners in her own party in the forthcoming negotiations, Sir Martin Sorrell has said.

It seems like artificial intelligence is everywhere. No longer the stuff of Ridley Scott and Stanley Kubrick flicks, AI has rapidly wormed its way into everyday news coverage and real-world business conversations. Since last April alone, the amount of published articles, blog posts and multimedia content featuring the words “AI” or “Artificial Intelligence” has more than doubled, according to Factiva.

Talk of AI often centers around life-altering technological advancements such as driverless vehicles or genomic medicine. But the ad and marketing tech industry, always willing to capitalize on a trend, has joined in with a flood of new digital ad and marketing platforms and services branded as AI-fueled technologies.

The question is whether marketing AI is the real deal, or just marketing of its own.

Continue reading at AdAge.com

It seems like artificial intelligence is everywhere. No longer the stuff of Ridley Scott and Stanley Kubrick flicks, AI has rapidly wormed its way into everyday news coverage and real-world business conversations. Since last April alone, the amount of published articles, blog posts and multimedia content featuring the words “AI” or “Artificial Intelligence” has more than doubled, according to Factiva.

Talk of AI often centers around life-altering technological advancements such as driverless vehicles or genomic medicine. But the ad and marketing tech industry, always willing to capitalize on a trend, has joined in with a flood of new digital ad and marketing platforms and services branded as AI-fueled technologies.

The question is whether marketing AI is the real deal, or just marketing of its own.

Continue reading at AdAge.com

It isn’t African-American or Hispanic women who think they are the most under-represented women in media, according to a study on womanhood conducted by A&E Networks. Conservative white women are actually the most likely to say they don’t see themselves in the women featured in TV, movies and advertising, the study found.

There is certainly no shortage of white women on TV. But the issue has nothing to do with race or ethnicity — it’s about political leaning.

A&E Networks spent two years analyzing 440 ads and surveying 6,837 women to understand how they see themselves in media and give marketers more insight into how to capture their dollars. The research is part of the company’s broader push to position its Lifetime network as an expert in womanhood.

Continue reading at AdAge.com

Grey London has poached The Martin Agency’s managing director Olivia Browne to replace Natalie Graeme at the WPP agency.

Helen McRae, the chief executive at Mindshare UK, joins a podcast featuring WPP women leaders and weighs up the relative merits of Google Home and Goat Simulator.

Posterscope has signed a global partnership with The Digit Group, a company founded by architects and urban planners specialising in smart city technologies.

Facebook is working on developing augmented reality, its chief executive has revealed.