Apr
19
Science Diet: Weiner
Posted in: Uncategorized
Apr
19
Pollupets vs Pollutoys / Toujours peluche de coïncidences?
Posted in: Uncategorized |
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| THE ORIGINAL? World Earth Day “Pollupets” – 2015 Plush toys designed to raise awareness on pollution and climate change effects. Source : CRÉA Grand-Prix Agency : Sid Lee (Canada) |
LESS ORIGINAL Sea Shepherd “Pollutoys” – 2017 Plush toys designed to raise awareness on plastic ingestion by marine animals. Source : Coloribus Agency : Fred & Farid Shanghaï (China) |
Apr
19
Giffgaff makes a splash with epic new ad
Posted in: UncategorizedGiffgaff has launched a major new ad – a 90-second spot from Who Wot Why’s Sean Thompson, Matt Gooden and Ben Walker.
Apr
19
Mike Woods Joins M ss ng P eces, RSA Opens VR Division
Posted in: Uncategorized
M ss ng P eces has appointed Mike Woods as director of immersive content, executive creative director. Woods is known for launching Framestore’s digital department in 2005 and later its VR studio; he is also a co-founder of White Rabbit, a startup specializing in destination VR. At Framestore, he developed realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and concepted and directed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. In 2013 he was named to Ad Age’s “Creativity 50” list.
Apr
19
Ivanka Fights to Protect Her First Name
Posted in: Uncategorized
Ivanka Trump is one of the most famous women on the planet. She’s certainly the most famous Ivanka. Standing by her father’s side as he ascended to the White House, her prominence even sparked a swell in the number of babies named Ivanka.
As the president’s eldest daughter, she has carefully sculpted her image since first entering public view as a judge on his reality television show. Now with a position in his administration, the 35-year-old’s skyrocketing fame has quickly made her first name a mononym — like Oprah or Cher.
But in this case, all publicity isn’t necessarily good. Ivanka, who like her father is a brand as much as a person, has launched an international legal effort to protect her name. Even her first name. In China, where she’s held up as a model of success in some quarters, local entrepreneurs are rushing to grab trademarks for Ivanka Trump. They hope to make a killing on everything from sanitary napkins to chewing gum bearing the Ivanka label.
Apr
19
Parkinson's NSW: The Hold
Posted in: Uncategorized
Uncontrollable shaking: it’s the most commonly recognized symptom of Parkinson’s. But not so recognized is how many young people are affected by the disease, a sobering and little known fact highlighted in an emotive new campaign for Parkinson’s NSW.
Developed by J Walter Thompson Sydney and launched to coincide with World Parkinson’s Day, the powerful film ‘The Hold’ was directed by industry legend, David Denneen through Filmgraphics. It features an elderly man and his daughter holding hands, to subdue the father’s shaking. Or though it seems. It is then revealed that it is in fact the young woman whose hands are shaking, and she is the one who is living with Parkinson’s.
Apr
19
Happy Family: This is feeding your baby with confidence
Posted in: Uncategorized
Every family’s infant feeding journey is different. Parents often face an incredible amount of anxiety and guilt when it comes to feeding their infant and choosing the right products and evaluating options, and today, Happy Family launched its Infant Feeding Support Platform, arming parents with products and resources to help achieve ultimate nourishment in whatever way they choose. It’s with this in mind, Happy Family set out to launch a holistic and interactive campaign to not just sell a product, but offer support to the parents who are going through this journey and showcase the unique experiences each journey brings.
As one of the largest & fastest growing organic baby food brands in the country, Happy Family is committed to creating a healthier and better world for children. The new campaign, anchored by this anthem video, showcases to all types of families and the struggled they experience. The video features Happy Family’s own CEO and Founder Shazi Visram, company employees, and other real parents on their own authentic individual journeys with their babies. Happy Family aims to provide the vital information parents crave to help them make the best nutritional decisions for their families. In addition to the campaign, Happy Family and Madwell collaborated to create a dedicated resource platform for families in the breastfeeding phage to offer their full support, whether or not they are a Happy Family customer.
Apr
19
Musical Tech Festivals – Moogfest 2017 Serves as the Synthesis of Music, Art, and Technology (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Since 2004, Moogfest has served as the ultimate destination for designers, entrepreneurs, inventors, artists, scientists, engineers, musicians and anyone else interested in exploring the future of…
Apr
19
Crystalline Landscape Furniture – The 'Escape' Furniture Decor Series Features Mimicked Landscapes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Blurring the line between home decor and art, the ‘Escape’ furniture decor series is the design work of Brooklyn-based designer Fernando Mastrangelo. Incorporating the natural scenery of…
Apr
19
Oracle acquires measurement company Moat
Posted in: UncategorizedOracle has signed an agreement to acquire digital measurement company, Moat for an undisclosed sum.
Apr
19
The Swedish Chef Loves His PAM in DDB San Francisco’s Latest for the ConAgra Brand
Posted in: Uncategorizedturned to one of the world’s most recognizable celebrity chefs for its new ads for ConAgra cooking spray brand PAM: The Swedish Chef.
The character, which was originally voiced by Jim Henson and performed by Henson and Frank Oz and is now performed by Bill Barretta, is apparently a big fan of the brand.
In “The Swedish Chef Makes Sautéed Vegetables,” he remarks (in characteristically unintelligible fashion) that rather than using butter to cook the veggies, he turns to PAM Olive Oil, which “cuts fat and calories.” Throughout the ad, subtitles help viewers understand The Swedish Chef and of course a “Chicky” or two make an appearance as well.
Another spot, “Croquembouche” sees The Swedish Chef preparing the dessert for Swedish royalty.
The approach makes for a fun way and memorable to promote the brand. While it’s not The Swedish Chef’s ad debut (he appeared in a 2012 Bounty spot), it might be the first time he has made an appearance for a culinary brand, which seems sort of absurd. Of course, given his propensity for hurling cooking items everywhere, the Bounty integration made just as much sense.
Credits:
Agency: DDB San Francisco
ECD: Kevin Drew Davis
GCD: Kevin Thomson
ACD – AD: Tor Kologlu
ACD – CW: Justin Stielow
Head of Production: Marla Ulrich
Producer: Adrian Hernandez
Editor: Michael Moore & Joel Hopper
Group Account Director: Kristin Barbour
Account Director: Nancy Bernachi
Account Supervisor: Callen Gustafson
Apr
19
Mike Woods Joins Mssng Peces, RSA Opens VR Division
Posted in: Uncategorized
Mssng peces has appointed Mike Woods as director of immersive content, executive creative director. Woods is known for launching Framestore’s digital department in 2005 and later its VR studio; he is also a co-founder of White Rabbit, a startup specializing in destination VR. At Framestore, he developed realtime animation workflows for projects such as the Coca Cola Polar Bowl, Beats by Dre “Beats Realtime,” Geico “Gecko Realtime,” and concepted and directed projects such as “Ascend the Wall” for HBO’s Game of Thrones, Merrell “Trailscape,” Marriott “Teleporter,” the Interstellar VR Experience for Christopher Nolan, and more. In 2013 he was named to Ad Age’s “Creativity 50” list.
Apr
19
Marcum "Take Over" (2017) :30 (USA)
Posted in: Uncategorized
A man breaks the fourth wall to tell us how he really feels in this spot for Marcum, the country’s largest independent public accounting and advisory company. He damn well will take all the credit for an idea the intern had and then thought about it for a weekend. While this does a nice job of setting Marcum up at the people with all the answers, it sure makes the people who use Marcum look like smarmy douchebags. Not sure that’s the best way to sell your accounting firm, beyond Wall Street that is.
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Apr
19
Greg Popp joins The Corner Store
Posted in: Uncategorized
Toronto-based production company The Corner Store has signed director Greg Popp for Canadian commercial representation.
Popp specializes in dialogue-driven comedy spots, and has worked with a variety of talent from the sports world, including Peyton Manning, Troy Polamalu, Adrian Peterson, Henrik Lundqvist, Danica Patrick, Roger Federer and Venus and Serena Williams. Some of the brands he has worked with include McDonald’s, Verizon, Bud Light, Head & Shoulders and Jeep.
Popp began his career on the agency side at DDB Chicago, where his work for brewing company Anheuser-Busch won every major advertising honour.
As a director, his work has been recognized by the Cannes Lions, the Clio Awards, the Andys, and he earned a distinction for humour and talent performance at the AICP Show at the Museum of Modern Art in New York.
“Greg’s work is hilarious and he has a knack for capturing great performances,” said Jennie Montford, Partner and Executive Producer at The Corner Store. “He comes from an agency background, which has given him a deep understanding of the creative process. He is a pleasure to work with and a wonderful collaborator. We are so excited to have him join the team.”
In 2014, Popp’s short film, the dramatic thriller Last Shot, premiered at the Newport Beach Film Festival and was a finalist at the Oscar-qualifying USA Film Festival.
Popp specializes in dialogue-driven comedy spots, and has worked with a variety of talent from the sports world, including Peyton Manning, Troy Polamalu, Adrian Peterson, Henrik Lundqvist, Danica Patrick, Roger Federer and Venus and Serena Williams. Some of the brands he has worked with include McDonald’s, Verizon, Bud Light, Head & Shoulders and Jeep.
Popp began his career on the agency side at DDB Chicago, where his work for brewing company Anheuser-Busch won every major advertising honour.
As a director, his work has been recognized by the Cannes Lions, the Clio Awards, the Andys, and he earned a distinction for humour and talent performance at the AICP Show at the Museum of Modern Art in New York.
“Greg’s work is hilarious and he has a knack for capturing great performances,” said Jennie Montford, Partner and Executive Producer at The Corner Store. “He comes from an agency background, which has given him a deep understanding of the creative process. He is a pleasure to work with and a wonderful collaborator. We are so excited to have him join the team.”
In 2014, Popp’s short film, the dramatic thriller Last Shot, premiered at the Newport Beach Film Festival and was a finalist at the Oscar-qualifying USA Film Festival.
The Corner Store is a boutique production company based in Toronto. We represent a roster of Canadian and international directors that covers a wide range of styles, points of view and budget sizes. Our directors’ work spans all manner of broadcast commercials, from comedy, testimonial, fashion and food to animation, special effects, kids, cars and interactive. Our work has been recognized by the Cannes Lions, One Show Awards, London International Awards, Clios, D&AD Awards, Marketing Awards and the Bessies.
Adland:
Apr
19
Marcum "Audit" (2017) :30 (USA)
Posted in: Uncategorized
Marcum is the largest independent public accounting and advisory company. In this spot a woman breaks the fourth wall while simultaneously lying to her “friend,” about an IRS audit. The IRS audited her company, you see, and she went through a boatload of antacid and had to be sedated until she called Marcum. All the while she tells the other woman it’ll be fine and it’s no biggie, with this shit-eating gin on her face because she asked Marcum about it. Doesn’t give me a warm and fuzzy feeling about the people who use Marcum.
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Apr
19
Marcum "Private Jet" (2017) :30 (USA)
Posted in: Uncategorized
Ever wonder where the people with all the answers get all the answers? Apparently they get it from Marcum. In this campaign Marcum views its audience as one of two people. Hapless losers like the woman featured in this spot who is stuck, god help her, in economy class instead of on her own private jet. Or they see the people who use their services as being smarmy assholes. Not sure which is worse. I guess if this is appealing to Wall Street types, they’ll appreciate the humor and even identify with the smarmy assholes. Me, I’m not a fan.
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Apr
19
Marcum "Unicorn" (2017) :30 (USA)
Posted in: Uncategorized
Marcum is the largest independent accounting and advising company in the country. They have all the answers and you do not. Which means you are a loser, doomed to spend your mail room days fantasizing about–what, exactly? In Marcum’s world their are two types of people: smarmy assholes who are successful and losers like the woman who fantasizes about being on her own private jet (being a smarmy asshole of course) but cursed to live out her days in the middle row purgatory of the economy section and the star of this spot, who desperately wants to be the important Silicon Valley Guy on the scooter dropping billions on UXBrosives and barking orders for a ginger-kale smoothie instead of dropping off Fedex packages for cubeland. It’s a good thing he didn’t use Marcum. He may not be rich but at least he’s humble. Props to the match cut camera work and casting here. Doesn’t make me want to use Marcum but I like this is by far the best spot in the campaign.
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Apr
19
CANAL "Versailles" (2017) 1:24 (France)
Posted in: Uncategorized
Versailles is a French TV show that is centered around The Sun King, Louis the fourteenth. It also happens to be one of the most raunchiest shows ever. For their second season, BETC created “Versailles for Kids,” a way to divert the underage from seeing the explicit nudity and sex scenes through use of a mobile app and games, designed to engage long enough to get them through each of the fifty-two minute episodes. Funny. I wonder if the toys come with ear plugs so they don’t hear the moaning, too.
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