Apr
20
ANT1 TV: Lemmy
Posted in: Uncategorized
Apr
20
Flight Centre: Pyramid
Posted in: Uncategorized
Sometimes work takes over life. Flight Centre South Africa wants people to remember that they deserve a break. These tactical ads were placed in the small ad space in the centre of the business pages, and made to look like the various stock options.
Apr
20
Flight Centre: Cruise
Posted in: Uncategorized
Sometimes work takes over life. Flight Centre South Africa wants people to remember that they deserve a break. These tactical ads were placed in the small ad space in the centre of the business pages, and made to look like the various stock options.
Apr
20
Flight Centre: Beach
Posted in: Uncategorized
Sometimes work takes over life. Flight Centre South Africa wants people to remember that they deserve a break. These tactical ads were placed in the small ad space in the centre of the business pages, and made to look like the various stock options.
Apr
19
With O'Reilly Gone, All Eyes on Advertisers
Posted in: Uncategorized
It’s the spring of brand safety, and Fox News just gave advertisers some reassurance, cutting ties with its most prominent anchor Bill O’Reilly amid allegations of sexual harassment.
“After a thorough and careful review of the allegations,” the No. 1 cable news network said in a statement on Wednesday, “the company and Bill O’Reilly have agreed that Bill O’Reilly will not be returning to the Fox News Channel.”
“Tucker Carlson Tonight” will take over the 8 p.m. timeslot starting next week. “The Five” will move into the 9 p.m. timeslot Carlson previously occupied, having been brought in to fill the role vacated by Megyn Kelly in January.
Apr
19
Life After Bill O’Reilly for Fox News to Include Tucker Carlson
Posted in: UncategorizedMr. Carlson has been tapped to replace Mr. O’Reilly at 8 p.m. The round-table show “The Five” will take over Mr. Carlson’s 9 p.m. slot.
Apr
19
Ajit Pai, F.C.C. Chairman, Moves to Roll Back Telecom Rules
Posted in: UncategorizedMr. Pai, who has been unwinding Obama-era regulatory efforts, is putting two items up for vote on Thursday that would empower telecom companies and broadcasters.
Apr
19
MLB: Ponle Acento
Posted in: Uncategorized
In a sport where 27% of players are Hispanic, but few Latino fans are passionate about the game, MLB’s “Ponle Acento” (Put An Accent On It) campaign drove Hispanic players to embrace their heritage by adding accents to the names on their jerseys. This inspiring call to action was then adopted by US Hispanics at large, as they too joined this initiative to leave their mark both on and off the field. Soon the idea became a cultural movement that celebrities and fans joined by the millions, changing America’s pastime forever.
Apr
19
North Carolina Craft Brewers Guild: We’re a Beer State
Posted in: Uncategorized
In a campaign directed to North Carolina’s bitterly divided state legislature, print, direct mail, and online advertising redraws the state’s political map using 147 pint classes of actual North Carolina craft brews. The state is about to take up a bill to modernize its brewery laws, and the advertising goal is to sidestep the usual red/blue divide, and get legislators to consider the issue in less partisan shades of straw, wheat, amber, tan and brown.
Apr
19
Multipurpose Jar Attachments – Jarware's Kitchenware Turns Jars into Soap Pumps, Juicers & More (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) On its own, there are a myriad of things that a Mason jar can do, but Jarware is a company that wants to give these glass jars even more potential.
One standout collection from Jarware is ‘…
Apr
19
The FDA’s Anti-Tobacco Wing Extends Its $625 Million Relationship with FCB for Another 5 Years
Posted in: UncategorizedFCB New York recently won a review to continue its relationship with The Food and Drug Administration Center for Tobacco Products.
This decision means another 5-year contract worth $625 million. The official winner was True North Communications, an IPG unit consisting of FCB, Initiative, Rescue and Society. All were incumbents on the business, though we don’t know which other agencies were involved in the review (which began with a December RFP).
Someone who may or may not be an IPG employee apparently leaked the news, which first appeared in PR Week last Friday.
“We’re honored and thrilled to be continuing—and deepening—our relationship with FDA,” said FCB New York CEO Karyn Rockwell in a statement. “Tobacco use is the leading, yet preventable, cause of death in the U.S., and we know that awareness and education play a key role in helping people to make the right decisions that will positively change and impact their behaviors.”
Since originally winning the business in 2012, FCB’s most notable work has been the “Real Cost” campaign, which the FDA’s own research claims has prevented some 350,000 11-18-year-old Americans from smoking. You may remember last month’s “Little Lungs” PSA.
As before, the agencies involved will work on an integrated campaign combining research, creative, social, media strategy, partnerships, etc. in efforts to reach the general market of young people in addition to targeted groups like multicultural teens, LGBT and “rural at-risk youth.”
“The FDA is investing in a number of public education campaigns, such as The Real Cost, Fresh Empire, and This Free Life to help educate the public—especially youth—about the dangers of tobacco products,” a client spokesperson told PRWeek.
Apr
19
Projeto do Facebook permite controlar seu computador através da força do pensamento
Posted in: Uncategorized
Durante o segundo dia da F8 Conference, realizada em San Jose na California, o Facebook revelou um projeto experimental que está sendo desenvolvido – até então – em segredo.
É uma interface direta entre seu cérebro e o computador, permitindo que você controle o mouse e digite palavras usando apenas a força do pensamento. O experimento foi demonstrado por Regina Dugan, que veio do Google – justamente dessa área de desenvolvimento e pesquisa – para gerenciar o chamado Building 8 dentro do Facebook.
Segundo Dugan, esse projeto vai revolucionar a nossa interação com a tecnologia. E caso você já esteja preocupado, não existe nenhum procedimento invasivo à lá Matrix.
A máquina recebe o impulso neural direto do seu cérebro, filtrando este sinal wireless através do que ela chamou de fótons balísticos. Atualmente, o objetivo da pesquisa é alcançar uma taxa de “digitação” de 100 palavras por minuto. De acordo com Dugan, isso deve ser acontecer até 2020.
Outro inovação ainda mais explodidora de cabeça, a executiva do Facebook, mostrou um método de comunicação silencioso utilizando sensibilidade tátil. O que isso significa? Que seu computador pode “ler” palavras no seu braço, por exemplo.
Facebook quer desenvolver novas interfaces neurais e não invasivas pelos próximos três anos
Com um sistema de atuadores sintonizados em 16 bandas diferentes, Dugan demonstrou um vocabulário tátil de nove palavras. A máquina interpreta a vibração da pele. A head do Building 8 comparou o método com um implante coclear, e disse acreditar que isso pode finalmente permitir a criação de uma linguagem universal.
A executiva fez questão de deixar claro que nada disso se trata de invadir o pensamento das pessoas ou de implantar dispositivos no corpo, mas de decodificar os comandos que o usuário já decidiu. A interpretação de sinais ópticos é o caminho mais viável e escalável para esse tipo de comunicação.
O Facebook não disse como pretende usar os resultados dessas pesquisas, mas promete desenvolver novas interfaces neurais e não invasivas pelos próximos três anos. Atualmente, a empresa conta com uma equipe de 60 cientistas e engenheiros trabalhando em seu laboratório de pesquisa.
> LEIA MAIS: Projeto do Facebook permite controlar seu computador através da força do pensamento
Apr
19
Watch the Newest Ads on TV From Intel, Tecate, Audi and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, Jim “Big Bang Theory” Parsons and a character named “The Future” (not to be confused with Future, the rapper) try to reassure us that Intel is on top of Artificial Intelligence (“We know the future — because we’re building it,” an announcer says in voice-over at the end). Sylvester Stallone and Mexican professional boxer Canelo lvarez team up to convince us that drinking Tecate beer will help us “Be bold,” per the ad’s tagline. And Audi imagines a tech start-up that offers ridiculously great perks — including a “functional and pragmatic” Audi Q5 for every lucky employee.
Apr
19
TBWA Promoted Hristos Varouhas to Lead Global Strategy for Apple at Media Arts Lab
Posted in: UncategorizedTBWA named a new global chief strategy officer on the Apple business.
Yesterday, Australia’s Mumbrella reported that Hristos Varouhas had been promoted from regional CSO at TBWA Australia/New Zealand to the lead role at Media Arts Lab in California. An agency spokesperson confirmed the news, which actually happened several months ago.
TBWA delayed the official announcmenet to focus on Varouhas replacement, Matt Springate, who joins TBWA in Australia after serving as managing partner and head planner at Grey London.
The dedicated Apple agency lost its former strategy lead last September, when CSO Rebecca Stambanis and executive creative director Jorge Calleja both left after less than 6 months. Stambanis, a veteran of W+K and GS&P, has since gone back to her own practice Stambanis+Partners while Calleja went to Deutsch to lead its work for Uber in L.A. Varouhas moved to California a couple of months later.
The incoming strategy lead has worked in research and planning positions at Australian agencies for more than 20 years. He joined the TBWA organization in 2009 and moved his way up before being promoted to CSO at “TBWA Oceania” in 2015.
“Hristos and I have been close partners at TBWA for the last eight years,” said Whybin TBWA Group CEO Paul Bradbury in a statement to Mumbrella. “I am really happy for him as this is an incredible opportunity. Lucky for us we will still see a lot of H in his new role.”
This marks the latest shift at Media Arts Lab, which has spent the last few months in a transitional period following the promotion of Brent Anderson to chief creative officer and further division of MAL and its cause-focused FORGOOD division.
In February, we reported that Apple had moved to restructure its relationship with TBWA around the world in order to focusing more heavily on regional and digital-only campaigns. Various parties told us that this move was part of a streamlining effort led by VP of marketing communications and former Grey CCO Tor Myhren. But he didn’t respond to emails, and Apple declined to comment.
The company’s last ad, promoting the new Apple Watch, launched about three weeks ago.
Apr
19
Pair of Associate Creative Directors Join We Are Unlimited
Posted in: UncategorizedOmnicom’s We Are Unlimited, the agency launched to service McDonald’s last November,after McDonald’s chose to consolidate its advertising account with Omnicom in August, welcomed associate creative directors Caroline Holyk and Jonathan Pliego.
The duo joins We Are Unlimited from SapientRazorfish, where they spent the past six months in associate creative director roles, leading work across J.M. Smucker brands while also working with clients including T-Mobile, Esurance and Colorado’s Children Hospital.
Before joining SapientRazorfish, Holyk spent over two and a half years as a senior copywriter with Energy BBDO, working with clients such as Wrigley, Lay’s, Aleve, Ziploc and Quaker. That followed nearly two years in that position with DigitasLBi, focusing on the agency’s Sprint account.
Pliego arrived at SapientRazorfish following nearly a year and a half as an associate creative director with Mirum, working with clients including P&G, the MLB’s San Diego Padres, Puma Cobra Golf, Mazda North America, Rolex, PetCo and American Family Insurance. That followed a under a year as a freelance associate creative director with ViTRO and an earlier stint with Razorfish, where he spent three and a half years serving as an art director on accounts including Kraft, Samsung Mobile, Google, Acura, Motorola and Southwest Airlines.
“We’re excited to join all the talented people at We Are Unlimited and hit the ground running,” Holyk and Pliego said in a statement. “Awesome work is being produced and the energy here is incredible!”
Apr
19
Four Things to Expect From Maurice Levy's Last Earnings Call on Thursday
Posted in: Uncategorized
After 30 years as chairman and CEO of Publicis Groupe, Maurice Lvy will announce his last set of earnings on Thursday at the French holding company’s presentation of first-quarter 2017 results in Paris. Here’s what to expect:
1. It’s Lvy’s swan song, and it may be a long one. The voluble Frenchman, who hands over to successor Arthur Sadoun at the annual general meeting in Paris on May 31, is well-known for his lengthy exchanges with analysts. Earnings calls routinely go on for a couple of hours.
2. Don’t expect great numbers. With fairly weak results predicted, he may not be going out on a business high. At least the numbers won’t come as a surprise: Lvy warned in February that the first quarter of this year would not offer much improvement on the fourth quarter of 2016, when revenues were down 2.5%.
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