Hasta La Creative!

Lida’s chairman and chief strategy officer explains how retailers can encourage customer loyalty.

Uma hora o Fla-Flu mais famoso dos video games teria que acontecer. Adriano Brandão e Danilo Silvestre analisam a história dos jogos para tentar descobrir: afinal, quem faz o video game perfeito, consoles ou computadores? O que cada uma dessas plataformas tem de vantagens e desvantagens? Quando foi que computadores, até então o patinho feio da indústria, passaram a monopolizar o cutting edge tecnológico? Os consoles contra-atacaram? Existe mesmo um vencedor nessa disputa?

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00:04:05 – Computadores vs consoles
01:03:05 – High five
01:37:07 – Debate de bolso
02:02:45 – Cartinhas

Seja um mecenas esclarecido!

Contribua com o Pouco Pixel e faça parte de um grupo privilegiado que não somente participa do nosso grupo secreto no Facebook como também assiste ao vivo o sensacional Tapete Vermelho do Pouco Pixel, com muita interação e papos aleatórios exclusivos! Tudo isso por somente 10 reais por mês – mais barato que suco de shopping.

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Os famosos links no post

> Roberta Williams, a fundadora da Sierra, pelada na capa de “Softporn Adventure“, de 1981. (Ela é a a mulher mais à direita.)
> A verificação etária de “Leisure Suit Larry” era uma série de perguntas “adultas” sobre política e cultura dos anos 70 e 80
> Mais detalhes sobre o Project Scorpio, a iteração do Xbox One que a Microsoft deve apresentar até o final de 2017
> Em 1991, video games ganharam uma edição do Globo Repórter. “F-Zero” aparecia proeminentemente
> A caixa de “EarthBound” lançada nos EUA, com guia e cartão fedido (WTF)
> Spurious Correlations, um site só com correlações que não fazem nenhum sentido
> Ultimate Frisbee: um dia será grande no Brasil
> A cena de cinema de Rivaldo contra a Turquia na Copa do Mundo de 2002

Groselhas

> Qualquer cabo de rede (ethernet) é de par trançado. A variante que consegue ligar dois computadores diretamente se chama cabo crossover
> Sim, as Steam Machines (“Steam Box” era o nome de desenvolvimento, apenas) rodam o SteamOS, uma distribuição Linux. Portanto, jogos para Windows não são suportados por padrão. Algumas fabricantes lançaram, porém, steam boxes com dual boot, Linux e Windows
> “Mario is Missing!” é o jogo educativo do Mario para SNES; foi lançado também, depois, para o NES. “Luigi’s Mansion” é um título bem posterior, para o Game Cube
> O último inimigo de “Super Punch-Out!!” é mesmo Mr. Sandman. O penúltimo é Super Macho Man

No nosso site

Não deixe de consultar a lista completa dos Debates de Bolso e dos High Five no site do Pouco Pixel!

O som do episódio

“Doom”!

Mande cartinhas!

Aqui nos comentários, no nosso Twitter, no nosso Facebook ou por e-mail, direto no nosso site. Valeu!

> LEIA MAIS: Pouco Pixel 84 – Computadores vs consoles

Ad Age’s Agency A-List and Creativity Awards Gala on April 19 honored the industry’s best and brightest. See the complete winners and finalists here.

Continue reading at AdAge.com

DDB Global Chief Creative Officer Ari Weiss has made his first creative hire since joining the Omnicom agency in February: Toygar Bazarkaya, known for his creative work at Havas and BBDO, will become the first chief creative officer of the dedicated McDonald’s agency We Are Unlimited as of May 15.

“Toygar is the type of creative who does really brilliant work consistently for really big clients, and that’s rare,” said Weiss. “He understands what it takes to really drive a brand forward versus doing fun, creative work that just speaks to the industry.”

Which is crucial to Bazarkaya, who told Ad Age that creativity should be used “as a multiplier.”

Continue reading at AdAge.com

Yo! Sushi has appointed former BA marketer and BBH Sport executive Luisa Fernandez to run the Japanese restaurant chain’s marketing department.

Google is adding the ability to buy TV commercial inventory through its ad technology, representing a kind of rerun for the company that has tried to break into the medium before.

Today Google announced its plans for programmatic TV buying through which advertisers can reach TV audiences as part of their digital video ad buys through its ad tech platform.

It’s the first time TV space will be able to be bought through Google’s pipes in this way, but it’s unclear which networks and what inventory will be available and how many households it will reach.

Continue reading at AdAge.com

While trialling digital marketing AI, Albert, online lingerie retailer Cosabella was also putting Ascend, a website optimisation AI through its paces.

When Chinese boy band singer Karry Wang turned 17 a few months ago, fans congratulated him by buying ads. Lots of ads. They booked time on 11 giant screens in Times Square in New York. In China, they put his face on a helicopter and on a light rail train. They bought outdoor ads in Paris, Seoul, Beijing, Taipei and Reykjavik.

Altogether, fans probably spent over $15 million on Wang, the lead singer in Chinese boy band TFBoys, said Ruey Ku, a Publicis Media exec in Shanghai. And that was not an isolated case.

For Chinese fans, buying out-of-home ads has become a common way of showing devotion for their favorite stars — a media-savvy, big-budget twist on the teenage tradition of taping posters over your bed. Chinese fans finance ad campaigns on crowdsourcing platforms, by selling T-shirts or making coffee-table books of photos shot by fans. Often, there’s a charity element too. Fans have planted trees, donated to animal shelters and given music lessons to schoolchildren, choosing causes they hope will please the stars they love.

Continue reading at AdAge.com

Britain’s Got Talent reached 9.2 million viewers on Saturday on ITV – the highest figure for any TV programme so far this year.

For our annual School Reports, Campaign asked agencies to sum up 2016 in one image and 140 characters or less. Have a flick through our gallery to see their contributions.