Auto Advertisers Steer Back Into O'Reilly's Former Slot


After a sexual harassment scandal and subsequent advertiser boycott effectively put the top-rated cable news show out to pasture a week ago, sponsors have begun drifting back to the time slot “The O’Reilly Factor” occupied for more than two decades.

While the volume of advertisers in the first 8 p.m. edition of Fox News Channel’s “Tucker Carlson Tonight” was relatively light — with 17 brands accounting for nine minutes of airtime, the commercial load was at half-strength compared to the hour’s standard array — Monday night’s opener was graced by a number of sponsors that had pulled out of “The O’Reilly Factor” in the midst of a three-week freeze-out.

Perhaps the most visible brand to return to Fox News’ 8 p.m. time slot is Mercedes-Benz, which ran a 30-second spot for its 2017 GLE350 SUV in Carlson’s first-run telecast. One of the very first advertisers to pull its dollars out of “The O’Reilly Factor” in the wake of the April 1 New York Times expos on its host, Mercedes continued to run its spots in Carlson’s 9 p.m. show and its lead-out, “Hannity.”

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Clorox: Shine On, Klutzes

Let’s face it, we all have a bit of a Klutz in us which isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. “Shine On, Klutzes,” the new campaign from Clorox created by FCB West shows how Clorox Splash-Less Bleach can relieve those fears.

Shine On, Klutzes | Clorox Splash-less Bleach

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United Nations: Search for Peace, 1

United Nations: Search for Peace, 2

United Nations: Search for Peace, 3

STC: Ban the Cigarette Emoji

STC – Ban the Cigarette Emoji

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Mixmag buys Kerrang! and plans to revive The Face in double acquisition

The owner of Mixmag has bought rock music magazine Kerrang! and defunct hip style title The Face from Bauer Media.

Campaign TV: Bompas & Parr delivers explosive evening at Publicis

Campaign went along to Publicis UK’s offices to watch Sam Bompas give a presentation about culinary creativity.

Digiday Dubs Gary Vaynerchuck ‘The Ad Industry’s Lightning Rod’

Today Digiday published a profile on VaynerMedia founder Gary Vaynerchuck entitled “#TheHustler: How Gary Vee became the ad industry’s lightning rod” and, well, where do we even begin?

The story documents VaynerMedia’s rise from social media agency to a full-service shop which “competes in major pitches against big, full-service firms, from Droga5 to Deutsch.”

And which account did it win away from Droga5? Shea Moisture, of course.

The piece touches on Vaynerchuck’s persona and the agency’s reputation for bro culture. Shareen Pathak writes that while some admire Vaynerchuck for launching an agency as an outsider disrupting the status quo of the industry, others are “convinced he’s a charlatan who uses his personal charms to sell clients a big, juicy nothingburger,” with one source describing Vaynerchuck as both the “Donald Trump of advertising” and the “Andrew Breitbart of the industry.”

Touching on the closing of the agency’s San Francisco office last November and rounds of layoffs in January and earlier this month, Vaynerchuck dismissed the notion that they were related to overestimating new business wins, saying, “Too many people slows us down. I care about speed.”

According to Digiday, Vaynermedia’s culture can be fairly unforgiving at times, with employees fired for a single typo in a tweet, despite an official policy of “three strikes and you’re out.”

Still, the office has a reputation as a “chaotic, bro-tastic place.”

“It was like being back in college,” one former community manager told the publication, referring to the “bro culture” of the agency. Another former staffer said the agency’s interviews too often came down to the beer test, which “created a sameness. There wasn’t any room for introverts.”

On the bro tip, former “CFbrO” Scott Heydt—who left the agency last November—told Pathak that, although some staffers did leave Vayner in the past, many returned after realizing that “making $10,000 more was not enough reason to switch jobs.” So he just admitted that Vayner pays less than other shops.

Looking ahead, Vaynerchuck claims he will “announce 71 promotions in the next two weeks” as his company looks to expand its media capabilities with a new studio in Long Island City.

He concludes the profile by comparing himself to the greatest of all time, Michael Jordan.

“People are confused. It seems like they think because I’m blogging I’m not here,” he said. “Ninety percent of the time, I’m the CEO of this company. I think I put myself out there, but I don’t see those as challenges. I mean, what was the biggest vulnerability for the Chicago Bulls? It was Michael Jordan.”

Good thing the dude is humble.

General Mills In-House Chief Creative Officer Michael Fanuele Is Stepping Down

General Mills chief creative officer Michael Fanuele is stepping down from his position, AdAge reported yesterday.

Fanuele joined General Mills in the newly-created role in 2014. Prior to joining General Mills he spent nearly four years as chief strategy officer for Fallon, following over four years in the role with Euro RSCG. He was also a founding partner and chief strategy officer for Walrus and spent three years as a planning director with JWT London, focusing on the agency’s Unilever and Pepsi accounts.

“At this exciting moment, I’ll be leaving General Mills, confident in the course that we’ve set and the good people who will sail it,” Fanuele wrote in an internal memo obtained by AdAge. “Timing is never ideal, of course, but you’ve got some sunshine in your pockets.”

Fanuele added that General Mills would have a new U.S. chief marketing officer “soon enough” following the departure of Ann Simonds in December as part of a restructuring that included plans to eliminate 400-600 jobs globally.

He went on to say that he felt honored to “refresh our roster of creative partners and set them up to do their very best work,” and “run an agency review based on our company values that instigated an industry-wide discussion about the power of creative diversity; to reinvent the agency compensation model”—referring to the creative review he led with Simonds which launched last summer and their decision to issue a series of diversity requirements for agency creative departments.

Fanuele concluded the memo by saying he would “spend the next few weeks helping with the finishing touches on the work we’ll launch. Then I’ll finish a book I’ve been writing. I’ll teach. And I’ll look for a crew of pirates with whom to make mischief.”

We reached out to GM’s current agency of record 72andSunny, which declined to comment on the news.

Watch a Clip From (Wow) the Fox News-Inspired 'Law & Order: SVU'


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, April 25:

1. So maybe the government won’t shut down after all? “Republicans had been caught in one of their biggest dilemmas of the year: Whether to cross President Donald Trump and ignore his demand for border wall funding or join him and invite a government shutdown while the GOP controls all of Washington,” Politico’s Burgess Everett writes. “But then Trump gave GOP lawmakers an escape hatch, telling conservative journalists at a White House reception Monday evening that he would be comfortable delaying a fight over the wall until September.” Side note: Speaking of Politico, “Patrick Steel, an investment banker for the past 16 years at the firm of FBR Capital Markets & Co., has been named Politico’s next CEO,” per Politico.

2. “Breitbart Has Been Denied Permanent Congressional Press Credentials,” per BuzzFeed News. Meanwhile, over on the Breitbart home page this morning: “Far-Left Voters More Likely to Share Their Wives, Right Wingers More Sexually Dominant, Claims Study.”

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8 things i’ve learnt during the last edition of the STRP biennale


Conference for the Curious. Photo © Blickfänger


Steve Maher, Heavy Metal Detector. Photo: © Boudewijn Bollmann


Outside the historic Philips Klokgebouw where the biennale unfolds

A few weeks ago, i visited STRP Biënnale, the mega festival of art, technology and music in Eindhoven. The theme of the event this year was Senses & Sensors. Both the huge exhibition and the two-day event of talks and discussions called Conference for the Curious explored perception in all its guises and meanings. Some of the questions raised during the festival included: How can technologies hinder or expand our senses? Can the same technologies enable us to develop new senses? What role do technological sensors play in our perception of the world? But also, and perhaps more interestingly, how can we make more sense of technology?

As usual, there was a lot to take in, discover and ponder about at STRP. I’m just going to highlight the most interesting ideas and works i discovered while i was there:

1. We will soon miss the computer accent


popstar Claire L.Evans, The Sound of Post-human Music at STRP conference

Writer and popstar Claire L.Evans opened the conference with The Sound of Post-human Music, a talk which focused on the role that artificial intelligence will soon play in the composition—and appreciation—of music and art. She believes that “artificial intelligence could be like the electric guitar for future musicians.”

The talk was full of witty comments and nods to science fiction. The most memorable moment for me was when Evans talked about the computer accent. We see it as a failure, a flaw, but soon we won’t be able to distinguish it anymore from human speech and we will miss it (check out this story recently published: Chatbots Have Entered the Uncanny Valley.) And do we really need to use only humans as a benchmark for success anyway? Evans doubts it. Besides, she believes that A.I.’s own sense of beauty will eventually surprise us.

There’s more details in the feature she wrote for Motherboard: The Sound of (Posthuman) Music.

2. Dries Depoorter has one genius idea every hour


Dries Depoorter at STRP conference. Photo: © Blickfänger


Dries Depoorter, Flipside Audio , exhibition view at STRP. Photo: © Roos Pierson

Some of them he actually turns into artworks.

He gave a really fun talk at Conference for the Curious. It took the form of a brief overview of his portfolio. That’s when i learnt that his work Tinder In had been shamelessly copied by a famous multinational electronics company. They used his idea in an advertisement campaign, got a 10,000 dollar prize for it and obviously never credited the artist for the original idea. He sent them an invoice of 10,000 dollars. They didn’t find it amusing.

Depoorter is now working on a couple of new projects. One of them is a dating website where you do not have to fill in any formulaire. The system will find your ‘perfect’ match according to your browsing internet history.

The artist was showing a new work on the turf outside the Philips Klokgebouw. Flipside Audio allows visitors to connect a headset directly into the grass and listen in real time to the other side of the world, 13,000 kilometers below you.

3. Segregation, tolerance and other social issues have their own smell


Sissel Tolaas at STRP conference. Photo: © Blickfänger

Artist and smell expert Sissel Tolaas told us how our world has been cleaned up, sanitized and perfumed to the point that we ignore precious information about what surrounds us. A few years ago, she decided that she wanted to record her own life through the smells she encountered. She has since been collecting, recording, putting inside little cans and labeling the smells she wishes to remember.

One of her projects consists in mapping the smells found in various cities around the world. She takes inhabitants on smell walks and invites them to explore the ‘smellscapes’ of neighbourhoods where they might otherwise never go. As a result, the participants start to develop a new, more open understanding of the people who live there. Tolaas believes that smells can tell you a lot about income differences, respect for the environment, level of social engagement, etc.

Her work has so much meaning and power that the US military approached her after having heard of her project FEAR 01/21. For this work, she synthesised the smell of fear from 21 sufferers of panic attacks. The U.S. army thought that her project would be the starting point for the development of new methodologies that would enable them to “smell a terrorist and other totally naïve notions.” She turned down the offer.

4. Speaking of smells… data leaks should be given smells, just like dangerous gases


Leanne Wijnsma, The smell of data, exhibition view at STRP. Photo: © Willy Kerkhof


Leanne Wijnsma, The smell of data. Photo: © Ruud Balk

Leanne Wijnsma, The smell of data

Contemporary society under-appreciates what human sense of smell can do for us. It helped our ancestors survive, just like it helps other animals navigate the environment and detect incoming danger. Designer Leanne Wijnsma‘s research project The smell of data looks at how a simple device we’d leave next to our computer could emit scent and vapour and warn us of any leak or other threat to data security on the internet.

Wijnsma was one of the winners of the new STRP – Creative Technology Award (ACT) which supports creative thinkers and makers with vision and imagination.

5. Mug is the new tote


My very own Conference for the Curious mug

We got to keep the mug we were using during the STRP conference coffee pauses. Brilliant idea! First, because we refilled our mugs instead of going through several paper or plastic cups during the day. Second, because who needs another festival tote? Please conference/festivals, take note and steal the idea!

6. Sometimes the opening act is more exciting than the ‘headliner’


Koert van Mensvoort at Conference for the Curious


Satellite map of North Korea at night

Koert van Mensvoort from Next Nature introduced keynote speaker Kevin Kelly and managed to say more interesting things in 10 minutes than the American tech guru in one hour. Kelly is a true visionary, i share his admiration for the lettuce bot and i’m sure his book The Inevitable is great but i don’t buy his ‘tech is fab and AI will make the world a better place’ promises. Maybe this is going to be true for the Silicon Valley clique but I don’t think everyone will benefit equally from a future in which we (or at least some of us) will cheerfully work in unison with machines.

Back to van Mensvoort. He showed us the earth by night as captured by satellites. It turns out that even from that distance, we can guess the political choices of various countries. Demonstration above, in the satellite map of North Korea at night.

7. Some media artworks are way too thrilling for me


Daniel de Bruin, Neurotransmitter 3000, exhibition view at STRP. Photo: © Ruud Balk

Daniel de Bruin, Neurotransmitter 3000

Daniel de Bruin’s Neurotransmitter 3000 is a kind of rollercoaster thrill ride. The machine is controlled by his own biometric data. Heart rate, body temperature, muscle tension and other bodily data are measured and translated to variations in motion. And vice-versa. That’s what true interaction should be like!

The work’s great and i’m a wuss, there’s no way i’ll ever sit on that contraption.

8. My heart beat is really really slow though


Chris Salter, TeZ and Luis Rodil Fernández, Other/Self, exhibition view at STRP. Photo: © Hanneke Wetzer

At least according to Other/Self, an immersive sound, light and haptic experience in which two visitors gradually get to feel the heartbeat of the other person. It’s an incredibly intimate and disconcerting experience. I experienced the work in the company of the guide who was explaining Other/Self to visitors. She had tried the installation with several visitors before me but was surprised at how slowly my heart was beating. I don’t know whether this is good or bad. I probably need to investigate.

The work is part of Hack the Body, an innovation program that explores the blurry boundaries between intimacy, privacy and technology. More of that, please!

Other moments and works i enjoyed:


Tobias Revell, The Finite State Fantasia, exhibition view at STRP. Photo: © Blickfänger


Polymorf, The Entangled Body, exhibition view at STRP. Photo: © Blickfänger


Memo Akten, Fight, exhibition view at STRP. Photo © Willie Kerkhof


STRP Sounds x Albert van Abbe. Photo: © Marcel Krijgsman


Children of the Light, Warping Halos. Photo © Boudewijn Bollmann


What if Collective, MGNT, exhibition view at STRP. Photo: © Ruud Balk


Sami Sabik, Digital Whispers, exhibition view at STRP. Photo: © Hanneke Wetzer


Stelarc, Rewired/Remixed. Photo: © Hanneke Wetzer

More photos: STRP Biënnale 2017, Conference for the Curious, Opening STRP Biënnale 2017, Press images STRP Biënnale 2017, STRP Sounds x Albert van Abbe, etc. I also have a flickr album.

Source

Mellanox Technologies: ASAPeace

Mellanox Technologies created an April Fools’ Day campaign to promote Mellanox’s Artificial Intelligence solutions called, “ASAPEACE.”

Mellanox Presents ASAPeace

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Creativity Top 5: The Best Brand Ideas of the Week


In this week’s edition of Top 5, fast-feeders head for space and leverage urban myths; Pedigree recounts an obscure George Washington story; Heineken bonds people with opposing views; and MACMA delivers another eye-opening approach to promoting breast cancer awareness.

See more breakthrough brand ideas at Creativity-online.com.

Credits:

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Mentisan: Things happen

Mentisan: Things happen

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O2 Slovakia: The Digital Iron Curtain

Digital Iron Curtain – Casemovie (EN)

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Toyota: Breathing Room

Toyota: Paper

Toyota: Cell Phone

Rethink Relevant – Soccer