(TrendHunter.com) These analog organizational tools range from high fashion calendars to goal-oriented notebooks that help users with productivity, self-improvement and time management. In addition to desktop…
(TrendHunter.com) These drinkable beauty aids range from detoxifying charcoal lattes to beauty-boosting sodas that dispel negative stereotypes associated with most carbonated beverages. While consumers’ morning…
Depois de tanto apanhar durante as eleições americanas, o Facebook entrou em uma jornada épica contra as notícias falsas. As medidas vem sendo tomadas uma atrás da outra, tudo com objetivo de furar a bolha de quem navega pelo newsfeed.
A novidade anunciada hoje pela rede social vem de algo bem simples, mas que aqui procura adicionar pontos de vista diferentes sobre o conteúdo visto pelo usuário: são Artigos Relacionados.
Leia também em Social Media
O Facebook vai exibir diretamente no newsfeed, logo abaixo da notícia de procedência duvidosa, outros três artigos relacionados. As informações serão fornecidas por fontes verificadas e ferramentas de checagem de fatos.
A estratégia da empresa, ao invés de agir como árbitro da verdade, é fazer com que o próprio leitor suspeite do conteúdo que está consumindo, buscando, dessa forma, uma variedade de opiniões.
Segundo o Facebook, a ferramenta está sendo lançada como teste, e ainda não há previsão para atingir toda a base de usuários
> LEIA MAIS: Facebook promete furar seu filtro-bolha com artigos relacionados em notícias duvidosas
Apesar da má fase, o Uber decidiu de vez investir nos taxis aéreos, ou Uber Aéreo, se assim podemos chamar.
A companhia anunciou hoje uma série de parcerias com cidades, empresas do ramo de aviação, abastecimento elétrico e algumas imobiliárias para tentar chegar mais perto do sonho dos carros voadores.
Leia também em Transporte
O Uber disse que vai trabalhar em parceria com o governo de Dallas-Fort Worth e Dubai para implementar os taxis aéreos nessas cidades, quase como um projeto piloto.
Uma imobiliaria também vai integrar o trabalho para identificar construções seguras para a construção dos “vertipods“, como o Uber chama as estruturas de apoio para pousos e decolagens.
O primeiro voo desse tipo deve acontecer em 2020 e até lá a companhia deve continuar contestando ou encontrando “oportunidades” nas leis locais para fazer essa modalidade do serviço decolar de vez.
> LEIA MAIS: Uber promete carros voadores até 2020
The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea’s famous blue tote–though the price tag looks a whole lot different. Balenciaga’s goes for $2,145. Ikea’s is just 99 cents. This was too much comedy for Ikea to process…
Dear Paul Krugman,
You command the respect that our society still gives to its economists, and the New York Times readership waits on your every blog. How sweet it is! Yet your op-eds keep playing it safe, and that’s starting to grate on my nerves.
We face threats that make the 2007-09 recession look like a hiccup. The concentration of wealth in the hands of the few has reached the levels that foretold the French and Russian revolutions, and the Great Depression. A trillion dollars of speculative financial transactions slosh around the planet every day, making it only a matter of time before the next financial bubble pops. Then there’s climate change—“the biggest market failure the world has ever seen,” in the words of Nicholas Stern. You’ve used that quote yourself, Paul.
In fact, you’ve written several times about the environmental costs that are ignored by the market as “externalities.” You’ve said that “markets can be very, very wrong,” that car culture is “imposing huge costs,” that “no industry should be held harmless for its impacts on the environment and the nation’s infrastructure.” You’ve even called this “Econ 101.”
Don’t you think it’s time for you to go the whole hog and start championing the idea of a True Cost global marketplace, in which the price of every product tells the ecological truth?
It’s a wild, heretical idea, routinely dismissed by mainstream economists as unworkable. But don’t you agree, Paul, that what’s going on right now is madness? It isn’t just cars and fossil fuels. Every product on the world market is incorrectly priced. We do not properly account for climate warming, or pollution, or biodiversity loss, or overfishing, or deforestation, or toxification—the list goes on. Day after day, every purchase drives us inexorably towards climate catastrophe and the disintegration of the living world.
What could a True Cost economy look like? Solving the riddle would be a historic achievement—the kind worthy of a Nobel laureate. So, dear Paul, while we still have a bit of time left to win the planetary endgame, I’m hoping to see some op-ed pieces from you on this issue. Until then, the “economy” we talk about is little more than a castle in the clouds.
Cheers,
Kalle Lasn, Meme Wars, The Creative Destruction of Neoclassical Economics
Download a free digital PDF of Meme Wars at Kickitover.org
The post True Cost Global Marketplace appeared first on Adbusters | Journal of the mental environment.
In the United States, on average, there has been an incident involving a firearm at a school every week for the last four years. Meanwhile nine states and counting have passed “campus carry” legislation allowing anyone with a license to carry guns onto school grounds. To draw awareness to these laws we created Student Body Armor, the first-ever line of bulletproof college apparel. Our hope is that by fighting absurdity with absurdity we will make parents and students think twice about which college they attend, and ideally make states think twice about campus carry.
AT&T is moving the leadership of its entertainment division from Atlanta to El Segundo, California, and its agency partners are following along.
“Our Entertainment Group will be moving a few hundred managerial jobs from Atlanta to Los Angeles and Dallas,” an AT&T spokesperson confirmed to Adweek.
Omnicom will open a Los Angeles office dedicated to the client, combining resources from BBDO and Hearts and Science. The new unit will be led by current account leaders willing to relocate along with new hires in the L.A. area.
“BBDO and Hearts & Science will be setting up an operation in Los Angeles to help service the AT&T Entertainment Group business,” an agency spokesperson explained. “We expect it to be fully up and running by the end of the year.”
The move follows AT&T’s 2015 acquisition of DirecTV, which was already headquartered in Los Angeles county. Since the merger, AT&T has made the streaming service it inherited from DirecTV the focus of multiple advertising campaigns, including the recently-launched “Terms & Conditions” campaign starring Mark Wahlberg and January’s “Everywhere” effort.
Despite rumors to the contrary, the Atlanta offices of BBDO and Hearts and Science will remain in operation as usual. From the original story: “The vast majority of employees at AT&T’s Atlanta offices will remain there as managers transition to the West Coast in order to be closer to the heart of the tech and entertainment industries.”
In addition to AT&T, BBDO Atlanta’s client roster includes Toys R’ Us, Norwegian Cruise Lines, Voya, Baseball For All, Bayer and the Georgia Lottery.
Qual pode ser o resultado do cruzamento de duas tecnologias emergentes, como drones e realidade virtual? A chinesa DJI começa respondendo com o seu novo produto, o DJI Goggles.
Através do óculos VR você não tem apenas uma experiência imersiva, vendo o que o drone vê, mas também consegue controlar a posição da camera através do movimento da sua cabeça. O vôo do drone continua sendo feito pelo controle remoto, mas a solução da DJI promete mais liberdade e suavidade para virar a camera para direita ou esquerda.
Compatível com as linhas Mavic e Phantom, a bateria do DJI Google dura seis horas, com dois mudos de visualização: 720p a 60fps ou 1080p a 30fps. O gadget entrou ontem em pré-venda, custando 499 dólares.
> LEIA MAIS: DJI lança óculos VR que permite controlar drone movimentando a cabeça
Coach, the 76-year-old fashion brand in the midst of a brand overhaul, has chosen UM as its global media agency of record.
UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia, following an account review that began last year. Coach declined to name its prior media agency but it’s believed OMD handled the brand at least in the U.S.
“We are excited to see the media integration and creativity that they can bring in support of our global brand transformation,” Coach Chief Marketing Officer Carlos Becil said in a statement.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, April 21:
So today I’ve got good news (see Nos. 1 and 3, below), possibly good news (Nos. 2 and 7) and bad news (Nos. 4 and 5) — and, uh, news that I just don’t know what to do with (No. 6). Anyway, let’s get started …
1. Entertainment Weekly is soooo excited! “The X-Files returns! Fox orders 10-episode event series.”
Coach, the 76-year-old fashion brand in the midst of a brand overhaul, has chosen UM as its global media agency of record.
UM, part of IPG Mediabrands, will handle media buying and planning services for Coach for markets across North America and Asia, following an account review that began last year. Coach declined to name its prior media agency but it’s believed OMD handled the brand at least in the U.S.
“We are excited to see the media integration and creativity that they can bring in support of our global brand transformation,” Coach Chief Marketing Officer Carlos Becil said in a statement.
Need to boost your sales? Apparently, there’s a Big Mac for that.
In its earnings call Tuesday, McDonald’s said serving larger and smaller versions of its iconic Big Mac and lots of $1 coffee helped the fast feeder kick off 2017 on a high note, even though visits to its U.S. restaurants did not increase.
First-quarter U.S. same-store sales rose 1.7%, rebounding after a decline in the fourth quarter of 2016. The latest performance at locations open at least 13 months clearly exceeded the decline of 0.8% analysts had anticipated, according to Consensus Metrix.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, McDonald’s serves up another one of its ads starring Mindy Kaling in which she mentions Coca-Cola but not McDonald’s; this one’s amusingly pixelated to block the Mickey D’s logo. (Background: “There’s No Mention of McDonald’s in Its Latest Campaign,” by Ad Age’s Ann-Christine Diaz and Jessica Wohl.) In an elaborate CGI-animated spot, a 2018 Lexus LC 500h comes together out of thin air from parts that shape themselves around a driver. And iSpot.tv — yes, that iSpot.tv — makes its national advertising debut (on CNBC) with a faux ad (for a non-existent site called Penguin.dating) within an ad that wryly takes on Nielsen and suggests that iSpot offers superior ways to measure the performance of TV ads.
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