Apr
01
Looma: Tattoo
Posted in: Uncategorized
Apr
01
Renault: #EnterTheZone
Posted in: Uncategorized
The film is for all sports enthusiasts, but also for those who’ve experienced or are looking to live in a certain psychological state, better known as ‘The Zone,’ which is reached during an intense experience revolving around gaming, music and sports, for example. The film was also inspired by Tibetan monks who were seeking to reach the specific state.
Apr
01
AvoDerm: Pet People Get It
Posted in: Uncategorized
Smith Brothers Agency launches ‘Pet People Get It’, a multi-channel campaign for the natural channel pet food brand AvoDerm Natural®, owned by Central Garden & Pet Company based in Walnut Creek, California. The brand offers a broad portfolio of dog and cat food made with avocados to help promote healthy skin and coat.
Apr
01
Friday Odds and Ends
Posted in: Uncategorized-In an odd April Fools’ video, Cheil London’s new head of PR Korean Billy(?) explains how British people talk about ad industry stuff. We are still confused.
-Comedy-centric San Francisco agency Funworks created a couple of spots for Tap Sports Baseball, a new game from developer Glu.
-Tired of reading the same tired self-descriptions on dating apps? Several R/GA employees teamed up on BetterBios, which helps you create just that.
-Ad agencies might attract talent to smaller cities by reminding candidates that one can actually afford to live there.
-Louisville-based Long John Silver’s has named Smashburger and Jackson Hewitt Tax Service veteran Angela Sanders as its new CMO, in case you’re looking for new business.
–Martin Sorrell told CNBC that the YouTube boycott “doesn’t make sense” but Facebook and Google still need to “step up.” So basically, he said nothing.
-Effies CEO Neil Davies (co-founder of Naked Communications, which recently closed its New York office) is leaving to go back to England. The awards have not named a successor.
-Minneapolis agencies take note: some former HGTV stars and producers have launched a video production company called SPOKE612.
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