Apr
03
Five start-ups that shine a light on the future of tech
Posted in: UncategorizedJWT Intelligence’s Marie Stafford picks out the start-up firms she believes are poster-kids for the era to come.
Apr
03
YouTube brings in third-party brand safety reporting
Posted in: UncategorizedGoogle’s expanded ad policy now includes a new “dangerous and derogatory” setting that aims to keep more brand advertising away from offensive content.
Apr
03
YouTube to Offer Third-Party Brand Safety Tools Following Revolt by Marketers
Posted in: Uncategorized
Marketers will soon have more options at their disposal when advertising on YouTube, which said that it’s working with third-party brand-safety vendors like DoubleVerify and Integral Ad Science to assure marketers that their budgets won’t wind up paying for ads on violent, offensive or otherwise unsavory content.
YouTube parent Google said it will work with companies that are accredited by the ad industry’s Media Ratings Council for new verification tools, but didn’t provide an exact timeline for when those tools would be available. The full list of approved partners was also not immediately available.
After the rise of fake news sites where marketers were attacked for appearing, companies like DoubleVerify pounced on the opportunity to provide media-agency networks such as GroupM with better brand safety tools. Since press reports of ads supporting terrorist video on YouTube sparked a full-fledged advertiser revolt last month, the focus has shifted. Advertisers including AT&T, Verizon, Pepsi and Procter & Gamble have frozen spending on YouTube because of brand safety concerns.
Apr
03
Maanvi Kapur : Illustrations
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Maanvi is a lover of fine art, good design and all things illustration. Fine Art was a part of her life from an early age and she received formal training in painting and sculpture. She’s a Visual Communication graduate from Srishti School of Art, Design and Technology, but that’s on paper.
Her true love lies in illustration, and that means anything from portraits to nature to still life.
She also adores well-made desserts, superhero movies and Leonardo Dicaprio.
Why are you an Illustrator?
I had a fine art background since school. I found illustration early on in college and fell in love with how many diverse ways I could use to express myself through illustration.
Did you attend school for fine art or design?
Yes I attended and graduated from Srishti School of Art Design and Technology in Bangalore.
You have a distinct style of illustration. How long did it take you to develop your style?
I think my style is still in development, and I have always focused on the quality of my work than going for a style.
Were there any particular role models for you when you grew up?
As a child I always watched my grandmum paint huge canvases and she was my first inspiration.
Later on I was inspired by Frida Kahlo and Amrita Shergill’s work. And today, thanks to social media, I’m inspired by new work and new people everyday.
Who was the most influential personality on your career in Illustrations?
I think illustration for me was a combination of personalities that I mentioned above, but also partly from graphic novels (especially my pen and ink work).
What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
I started out as a freelancer right after college, but didn’t have the finance or the experience to sustain freelance.
Only after five years of full time work(which includes design and illustration for advertising) I have recently resumed as a freelancer
and been doing so for the past 8 months.
You also do a fair bit of graphic design. Tell us something about your work for brands…
I have been doing graphic design ranging from branding, advertising to print work for brands like Wipro, Himalayan, Diageo
and a few Future Group brands among others.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I think advertising agencies work based on what the client wants and it can get difficult to push illustration in the mix.
But lately I have found that people are opening up to experimentation with styles of advertising.
I end up working with a mix of both sometimes, and sometimes neither.
Was there any time when you wanted to quit Illustrations?
Nope. Never
Have you considered turning your illustrations into toys?
No, but that would be an amazing opportunity.
Any other Indian Illustrators who you admire?
I have great respect for Orijit Sen’s work and how he has put Indian illustration on the world map.
And I got to work with him which was a brilliant experience.
Do you have any favorite fellow illustrators or resources relating to your fields?
My partner is definitely one of my favourites and not just his work but also because he continuously has a critical eye towards my work,
which makes me see my work from a new perspective at times.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I think any career option is worth it till you’re having fun doing it, and especially being an illustrator you need to love what you do
because it reflects in your work. I think the main thing about money in this field is that people really end up undermining themselves.
I think believing in your work is the most important and then the money will follow. Take my advice because at times I learned the hard way.
Whats your dream project?
I think taking from the last answer, for me the most important is to take every project as a dream project.
Always love what you do and do what you love. (Bit of a cliche, I know)
Mac or PC?
Mac
Who would you like to take out for dinner?
Gustav Klimt
What’s on your iPod?
I don’t have an iPod.
Whats your Twitter Handle?
@maanvikapur (I don’t have much of a handle on it though)
The post Maanvi Kapur : Illustrations appeared first on DesiCreative.
Apr
03
April Fool’s Day Round-Up: Featuring Durex, Krispy Kreme, Coca-Cola, Argos and More
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: You better watch out, it is 1 April and as usual no one is safe with brands everywhere trying to make a Fool out of everyone.
To celebrate the occasion here is a roll call of some of today’s best April Fool’s jokes that struck a smile at Drum HQ. Meanwhile, one International Fake News Day, find out which stories and story spinners were the winner of the first Faker Awards.
Apr
02
Now Batting: 14 New Baseball Books
Posted in: UncategorizedPublishers have filled out this spring’s lineup of biographies, team histories and other scholarship about the national pastime.
Apr
02
Trailer "I Am Battle Comic" (2017) 3:44 (USA)
Posted in: Uncategorized
Here’s a pretty cool thing– a documentary about a bunch of stand up comedians who play for U.S. Troops around the world in some of the most unfavorable conditions, i.e. war called I Am A Battle Comic. Directed by Superlounge Co-Founder and commercial veteran, Jordan Brady, this was filmed in Afghanistan, Kuwait, Iraq. This is the third in a series which started with I Am Comic and I A Road Comic And if that weren’t awesome enough. In addition to being a former stand up comedian and filmmaker, Brady’s directed over 1000 national TV spots. He not only shot but produced and edited I Am Battle Comic. So he’s no slouch.
The documentary features George Lopez, George Wallace, Dave Attell, and Wayne Federman among others.
The documentary features George Lopez, George Wallace, Dave Attell, and Wayne Federman among others.
Brady comments: “Making I AM BATTLE COMIC was a life-changing experience. Physically being on the ground hammered home the reality of the situation and meeting troops from a variety of backgrounds – Brits, Canadians, Italians, Afghanis – made me realize what tremendous personal sacrifices these men and women make in order to do their jobs. The great thing about comedy is its universal power to unite, so if we, as comedians, could take their minds off what they were facing for one moment through laughter, then that’s just one small way that we could give back. We wanted to recognize the important work that National Military Family Association, Operation Gratitude and other charities are doing, supporting troops and their families throughout and, importantly, after their service. I hope that I AM BATTLE COMIC sparks conversation and donations.”
The premiere on Wednesday 5th April 8PM at the Main Art Theatre, Royal Oak, Detroit, MI, which will be moderated by Chuck Meehan, EVP & ECD of Doner. It will be followed by a series of screenings in different cities. Each event will be moderated by an ad industry heavyweight and followed by a Q&A with Brady and several comedians involved in the film. I AM BATTLE COMIC will be available for digital download June 2nd.
And if this isn’t awesome enough, 100% of theater screenings and 50% from download purchase to non-profit charities that help military families and veterans. So click on the link and see if it’s playing in your city.
After the launch in Detroit on April 5th you can also see it live in Dallas: April 25th moderated by Kevin Sutton, GCD Moroch Partners, and in L.A. May 2nd, moderated by David Angelo, Founder & Chairman David&Goliath.
Commercials:
Country:
Apr
02
Advertising: The Ad Feels a Bit Like Oscar Bait, but It’s Trying to Sell You an iPhone
Posted in: UncategorizedArtists and brands are collaborating on advertisements that move away from mere product placement, a practice so common that the Tribeca Film Festival has an award for it.
Apr
02
IKEA: Boyfriend
Posted in: Uncategorized
We created a series of print ads – showcasing on how various IKEA Furniture can replace your personal problem people have been having daily, in an interesting and insightful way. Most Indonesians see furniture as something that just fills the house, but not necessarily as a solution to their problems.
Apr
02
IKEA: Mom
Posted in: Uncategorized
We created a series of print ads – showcasing on how various IKEA Furniture can replace your personal problem people have been having daily, in an interesting and insightful way. Most Indonesians see furniture as something that just fills the house, but not necessarily as a solution to their problems.
Apr
02
IKEA: Dad
Posted in: Uncategorized
We created a series of print ads – showcasing on how various IKEA Furniture can replace your personal problem people have been having daily, in an interesting and insightful way. Most Indonesians see furniture as something that just fills the house, but not necessarily as a solution to their problems.
Apr
02
Snickers: Hunger Vision
Posted in: Uncategorized
Have you ever been hungry? So hungry that you mistook your friend for Toronto Raptors point guard Cory Joseph? To kick off the Toronto Raptors heading into the playoffs, Snickers partnered with Cory to prove to basketball fans that You’re Not You When You’re Hungry!
Apr
02
Martin Sorrell, WPP CEO says boycotting Google "doesn't make sense"
Posted in: Uncategorized
“They are media companies, they are not technology companies, they cannot masquerade as technology companies and they are responsible, just like you and everybody else, for the content that goes out on their channel and they have to take responsibility,” Sorrel said in a live TV interview with CNBC. He added that in the long run, “Boycotting what is one of the most powerful, if not the most powerful medium, doesn’t make sense.” He has a point, excluding yourself from the largest media marketplace online is not going to serve you in the long run, but while everyone uses Google, Google is making the web poorer. This boycott may shake up the online hierarchy in the end, as digital media is a fraud and could use a cleanup.
The boycotts have however forced Google into taking action, and other user-generated content sites that rely on advertising revenue such as Twitter, Snapchat and Facebook are paying close attention to what is happening.
On Friday 24th of March PepsiCo, Walmart and Starbucks in the United States confirmed that they had pulled all advertising from Youtube & Google. Following AT&T, Verizon, Johnson & Johnson, JPMorgan, Chase and Volkswagen who pulled ads earlier in the week. The boycott began in the UK when Havas’ UK boss, Paul Frampton, discovered ads on ISIS propaganda videos, and a decision was made to immediately suspend all advertising on Google. Among their UK clients are O2, Royal Mail, government-owned British Broadcasting Corp., Domino’s Pizza and Hyundai Kia. It soon spread to many more global brands.
“We have a duty of care to our clients in the UK marketplace . . . where we can be assured that that environment is safe, regulated to the degree necessary and additive to their brands’ objectives,” Frampton said in a statement. Havas UK spends about £500m on digital advertising. The Times of London ran an investigative piece stating that UK tax payers were funding terrorist organizations and hate groups, which led to the UK Government and the Guardian to pull all online ads immediately. We reported in February that the US 2017 Super Bowl commercials were running as pre-roll ads on terrorist groups channels.
“With duopolistic control or influence comes responsibility, and last time I checked Google’s revenues and margins and Facebook’s revenues and margins, they were certainly, I look at them with some degree of envy, it’s true … With authority or position comes a responsibility, and they have got to step up and take responsibility,” Sorrell told CNBC.
This responsibility now includes policing the content, which goes against the grain of the core idea of some of these sites. While Facebook has been hiding nursing mother’s nipples for so long it’s become a joke used in ads for breast cancer checkups, social media sites like Twitter has struggled to find what to ban. Banning controversial speakers to stay attractive to advertisers while allowing ISIS recruiters to stay on the network doesn’t work in the long run as users revolt due to arbitrary rule enforcement. Snapchat has received criticism due to ads appearing before or after explicit content and porn stars using advertisers lenses. Snapchat’s guidelines prohibit users to distribute sexually explicit content in stories, but there are no tools in place that prevent it.
In 2015 Martin Sorrel revealed that Google had become WPP’s biggest media partner, WPP invested $2.9 billion of its $75 billion media bookings into Google ads in 2014. Last year this number rose to $5 billion. WPP spends $1.7 billion on Facebook and $90 million on Snapchat advertising. Google is likely to make $72.69 billion in ad revenues in 2017. According to ABC.au news the Google ad boycott could cost them $750 million. Previously Sorrel has called google a “frenemy”, too big to avoid as you have no choice but to partner with them. This week Sorrell said WPP has partnered with Google to introduce technology to monitor where ads are appearing, but did not give further details and admitted that “you can’t make things 100 percent brand safe.”
Adland:
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.