Go Small or Go Home: Despite Criticism, Microinfluencers Are Crushing It


Influencer marketing is booming, and one thing in particular is clear: microinfluencers are 2017’s “It girl.”

Even in his recent column criticizing the use of microinfluencers instead of more famous endorsers, “In Defense of the Celebrity Influencer,” Seth Kean identifies microinfluencers as “advertisers’ new social media darlings.”

There’s a reason. Microinfluencers are small but mighty, and solve a host of sticky advertising challenges in ways no other tactic can.

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Do You Know a Great Candidate For Women To Watch?


Today, more than ever, the conversation about women in advertising has never been stronger. And there is no better time for Ad Age’s Women to Watch list, which has been recognizing up-and-coming women in the industry for 20 years.

Our Women to Watch list celebrates executives in media, marketing and advertising who have had notable accomplishments within the past year. These are the visionaries, rainmakers, role models and business catalysts who are reshaping the marketing landscape. Over the years, our list has recognized hundreds of inspirational women leaders — and now we’re seeking the industry’s next generation.

Tell us why your candidate is deserving and specifically what accomplishments they have made within the last 12 months. Nomination forms can be found here for the list, which will publish on May 29. Winners will be celebrated at a luncheon on Aug. 3.

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Michel Gondry Directed a Surreal Ad for FedEx, but Is It Dreamy Enough?

FedEx isn’t just a shipping company. It’s a mystical force field that brings inanimate objects to life so they can fly all over the world. Oscar-winning filmmaker Michel Gondry directs a dazzling new ad for the marketer via BBDO New York. The :60 opens on a playful orange hallway, where toys, headphones and red stiletto…

Harlequin "make a date with a cowboy" (2017) 1:17 (Canada)

Ready for some silliness? Harlequin romance novels (yes, those ) pulled this stunt in a hidden-camera angle spot featuring their most popular male characters including this here cowboy. And the reactions are priceless as they walk into the restaurant for some PDA and food. I suspect most of the stares came less from the fact he was dressed like a cowboy and more from the fact the cowboy was trying to lasso his date with his tongue. Either way, point proven. The ladies in the restaurant liked what they saw.
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Harlequin "Make a date with a Viking" (2017) 1:22 (Canada)

Just like make a date with a cowboy this hidden-camera spot for Harlequin Romance novels features one of the most popular male characters in the series– a viking. In this spot the viking takes his date bowling. But it’s mostly a lot of holding feet and caressing and sucking face. And then hurrying out of the bowling alley because they don’t need to be in a bowling alley, they need to be in a boning alley.
Boning alley. Come on guys, think it through. Very amusing spot, although the hidden looks aren’t quite as priceless as in the cowboy spot. The bowling alley didn’t look that crowded and also then you’re bowling you tend to focus on the pins. Still, this is easily campaignable and I think the woman was better cast here, too. She goes from “oh my god what are we doing, I can’t believe I lucked out,” to “okay be serious ,let’s bowl,” to “let’s get out of here like right now, just throw our shoes over the counter” in a very believable way.
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Maybe Watch This New 'Game of Thrones' Promo Instead of the Mike Flynn Show


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, March 31:

What can you expect in today’s media scan? Let me quote an expert: “I will say it’s everything. It’s the highs and lows, brightness and darkness, alpha to omega, a quiet-loud-sad-happy tragiredemptive circus of emotion, anguish, and grace. I hope people feel it all come together and have that rush you feel when the roller coaster finally coasts back to the platform.” OK, actually that’s showrunner Scott M. Gimple describing this Sunday’s season finale of “The Walking Dead” to Entertainment Weekly’s Dalton Ross. But it more or less applies here too! Anyway, let’s get started …

1. At 9:37 p.m. ET last night, a “Breaking News” alert from The New York Times landed in our email inbox: “Michael Flynn wants to talk to congressional investigators examining the Trump team’s ties to Russia. But first he wants immunity” — linking to a piece by Mark Mazzetti and Matthew Rosenberg headlined “Michael Flynn Offers to Testify Before Congress in Exchange for Immunity.” Naturally, that’s one of the stories dominating the morning news cycle — along with a certain flaming freeway. (For that story, check out “7 things to know about the fiery I-85 bridge collapse” via The Atlanta Journal-Constitution.)

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So, Uh, Colbert Gave That Creepy 'Hi Stranger' Video the Trump Treatment


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, April 3:

In the Department of Things That Are Way Overdue: A “failing Los Angeles Times” tweet from the president (see No. 6, below). Maybe a “Colbert is totally overrated” tweet too (No. 7). And, while we’re at it, Wrestlemania-style congressional hearings (see Nos. 3 and 4). Anyway, let’s get started …

1. In a big Sunday front-page New York Times story headlined “O’Reilly Thrives as Settlements Add Up” — retitled “Bill O’Reilly Thrives at Fox News, Even as Harassment Settlements Add Up” for the web — reporters Emily Steel and Michael S. Schmidt write,

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Watch the Promo for Comedy Central's 'The President Show'


You saw this coming, right?

Per a Comedy Central press release out this morning,

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Advancing the Video Ad Experience


A lack of creative diversity was cited the most influential reason for a poor advertising experience, highlighting the challenge of exposure frequency. Other factors significantly impacting ad experiences identified were heavy ad tags creating latency, disconnects between creative and media executions and a lack of screen-specific executions.

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M. Moustache: April Fools' Day, 1

M. Moustache: April Fools' Day, 1

M. Moustache: April Fools' Day, 2

M. Moustache: April Fools' Day, 2

Google Training Ad Placement Computers to Be Offended

It’s about context. Google engineers are trying to teach machines to recognize what can be offensive or inoffensive depending on the situation.

Top 100 Tech Trends in April – From Stylish Premium Wearables to Haute Couture Emoticons (TOPLIST)

(TrendHunter.com) These April 2017 tech innovations range from haute couture emoticons to workout-augmenting gadgets that are designed to help users keep better track of fitness goals while ensuring they are doing…

Top 100 Food Packaging Innovations in April – From Fresh Produce Stickers to Rustic Gelato Jars (TOPLIST)

(TrendHunter.com) These April 2017 food packaging innovations range from freshness-revealing produce stickers to rustic gelato jars that promote convenience while paying tribute to the Italian dessert’s rich…

Monday Morning Stir

-BBDO Toronto and Harlequin took one lucky romance novel fan on a date with a real-life cowboy.

Omnicom is introducing a brand safety drive which sifts through YouTube videos to ensure safe brand placement.

-But Google’s chief business officer tells Recode that the whole ads-running-over-ISIS-videos thing “has always been a small problem” with “very very very small numbers.”

Ford is teaming with Karlie Kloss‘ Kode with Klossy organization to help it expand and teach more girls to code. That’s very brand safe.

-Wieden + Kennedy Amsterdam worked on Instagram’s first “epic” and “silly” Global Stories campaign, which is mostly a big “we can do this, too” shot at Snapchat.

-Are you ready to enter the culture that is e-sports? Aren’t real sports complicated enough?

-TV is far from dead. You just need to make ads that fit well alongside cable news, ugh.

-Canadian agencies have some cool offices, though, don’t they?

-Back to our favorite topic, diversity. Your clients’ marketing departments don’t practice much of it, surprise.

Watch: Sandi Toksvig argues work culture can shape more diverse industry

Campaign talked with the co-founder of the Women’s Equality Party, Sandi Toksvig, as she shared her top tips for female creatives.

Burberry draws inspiration from London and brand heritage for men's fragrance launch

Burberry has lined up Poldark star Josh Whitehouse to front its new ad campaign for Mr Burberry, its fragrance for men, in a campaign once again drawing on the brand’s heritage.

Campanha de conscientização para câncer testicular usa apps de corrida para desenhar pênis

Em aplicativos de corrida você normalmente vê a rota que está fazendo e sabe exatamente por onde passou após terminar o exercício. Essa rota, dependendo por onde você corre, pode até criar um desenho. Aproveitando dessa nada curiosa característica, uma campanha contra câncer testicular na Nova Zelândia invoca pessoas a conscientizarem mais pessoas desenhando um […]

> LEIA MAIS: Campanha de conscientização para câncer testicular usa apps de corrida para desenhar pênis

Top 100 Gadgets Trends in April – From Workout Recommendation Trackers to Baby Activity Monitors (TOPLIST)

(TrendHunter.com) These April 2017 gadgets range from workout recommendation trackers to baby activity monitors that are designed to ensure newborns are healthy during early development stages.

Other gadgets to…

Pouco Pixel 81 – Terráqueos contra rapa

O maior dreno de vida da história dos video games está de volta! Adriano Brandão e Danilo Silvestre reverenciam “StarCraft”, um dos mais importantes jogos de todos os tempos, e afirmam sem medo: depois de quase 20 anos, ele ainda permanece tão fresco e viciante quanto no dia do lançamento. O que “StarCraft” fez de diferente dos seus antecessores […]

> LEIA MAIS: Pouco Pixel 81 – Terráqueos contra rapa