Hasta La Creative!

Film, Online
The Joe Torre Safe At Home Foundation

Exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its new integrated, national advertising “End the Cycle” campaign were created to change.

Advertising Agency:Gyro, New York, USA
Executive Creative Director:Vito Zarrillo
Group Creative Director:Kash Sree
Creative Director:Marco Walls
Art Director:Alex Sprouse
Copywriter:Colin Quinn
General Manager:Wendy Lurrie
Account Manager:Paige O’Reilly
Strategist:Dafna Linden
Producer:Courtney Trent, Mindy Lubert
Director:Michelle Craig
Ep:Rania Hattar, Luca Delaurentiis, Christopher Noviello, Jenny Bright, Susie Boylan
DoP:Ben Kitchens?
PostEditorial:Rock Paper Scissors
Editor:Austyn Daines
Online:A52
Colorist:Paul Yacono
Sound:Lime Studios
ReRecording Mixer:Tom Paolantionio

Online
The Ministry of Internal Affairs of the Republic of Belarus

In Belarus, about 5,000 criminals remain unpunished. Their identikits are hardly noticeable. We created 6 trial Facebook accounts of criminals to have them noticed by lots of people using the People You May Know algorithm (which suggests friends based on mutual information). By now, over 2,000,000 people saw them on People You May Know section. Vitaliy Shukan was caught a few months after the project had been launched. The project has already been adopted by the Ministry of Internal Affairs of Belarus as a criminal search tool.

Advertising Agency:TDI Group, Misnk, Belarus
Creative Director:Anna Tishkevich
Copywriter:Anna Tishkevich
Art Director:Alex Litovka

Film
Nissan

Desert off-road driving in the Middle East is practically a sport. For years car brands have been using horsepower to measure its desert capabilities, but on mighty dunes, having high horsepower is not enough. The GTR is the perfect example of a car that has high horsepower and zero desert capabilities.

Nissan United Middle East has partnered with National Geographic to present ‘Camelpower,’ a concept that has been in the work for more than a year and a half now, a new measurement unit for desert performance. And just like horsepower was based on a horse, this new unit is based on a true desert beast and icon of the middle east region, The Camel.

The concept was developed by Nissan Engineers and it now has full support of the Emirates Authority for Standardization and Metrology (ESMA) who plans to take this unit to a global ISO accreditation and get all car brands to apply it to their SUV desert models.

Advertising Agency:TBWARAAD, Dubai, United Arab Emirates
Chief Creative Officer:Walid Kanaan
Executive Creative Director:Fouad Abdel Malak
Creative Director:Manuel Bordé
Creative Team:Oswaldo Sá, Gabriel Gama, Guilherme Grossi, Alex Pineda, Clayton Needham, Claudio Campistó, Felipe Sona
Accounts Team:Saad Gharzeddinne, Mathieu Khaled, Ali Marashi, Elliot Bastien, Ben Schwartz
Planning:Saad Gharzeddinne, Mathieu Khaled, Ali Marashi, Elliot Bastien, Ben Schwartz
Illustrator:Wataru
Unit Production:Stoked
Lead Unit Engineer:Joseph El Hachem
Documentary Production:National Geographic Abu Dhabi

Print
SU22

The apartments that perfectly suit you.

Advertising Agency:Media Storm, Moscow, Russia
Creative Director:Evgeny Turkin
Art Director:Evgeny Turkin
Copywriter:Evgeny Turkin
Illustrators:Evgeny Turkin, A. Terbukov

Comedy Central, looking to fill the 11:30 p.m. time slot open since it canceled Larry Wilmore’s show, turns to a Trevor Noah regular.

-Pepsi launched its “Live For Now Moments Anthem” starring Kendall Jenner (video above).

-Production company Freenjoy, editorial company Arcade and VFX/postproduction company Timber all worked on the new Kendrick Lamar music video for the song “Humble.”

-Mercedes-Benz and Hyundai are pulling advertising from The O’Reilly Factor over sexual harassment allegations.

-Need help asking for a raise on Equal Pay Day? There’s a Cindy Gallop chatbot for that.

-Nivea removed a Facebook post promoting its non-stain deodorants with the line “White is Purity” following backlash.

-IPG CEO Michael Roth serves up some haterade to consultancies.

-Taco Bell learning to love filter-free TV again.

-Adweek takes a look “Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising.”

08:18:20:17

> LEIA MAIS: Netflix revela data de estreia no primeiro teaser de “Os Defensores”

Verizon Communications will introduce a division called Oath this summer, around the time the telecommunications giant expects to close its deal to combine its AOL unit with Yahoo’s internet assets.

The new unit will oversee more than 20 brands reaching more than a billion consumers, AOL Chief Executive Officer Tim Armstrong said Monday on Twitter. He didn’t elaborate on the plan or explain the name. Business Insider reported Monday that AOL and Yahoo will be part of Oath, with a branding campaign expected in the coming weeks, though it’s unclear whether the former companies’ names would live on.

“In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital,” AOL said in a statement. Verizon and Yahoo declined to comment further.

Continue reading at AdAge.com