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Huawei

Let us introduce the hand – a unique, unseparable hero in constant contact with the smartphone. Mobile devices adapt to the hand in its functionality and design. That is why we want to make it #handible. Just for you. Huawei technologies make your life easier. We care about your comfort to be in touch with the world and regardless of anything we “make it possible.”

Advertising Agency:DDB&Tribal, Warsaw, Poland
Creative Directors:Maciej Waligóra, Zuzanna Duchniewska-Sobczak
Art Director:Filip Berendt
Copywriters:Piotr Grzelak, Kasper Bajon, Ksawery Bajon
Production House:CutCut
Post Production:Platige Image
Director:Szymon Pawlik
Director Of Photography:Maciej Sobieraj
Creative Solutions Producer:Elzbieta Mielcuch
Senior Interactive Account Manager:Iwona Maksylewicz
Senior Project Manager:Maciej Wronecki
Senior Motion Designer:Krzysztof Kalbarczyk

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Pentagono Security Doors

Advertising Agency:Y&R, Buenos Aires, Argentina
General Creative Director:Martín Nino Goldberg
Creative Directors:Fefe Aubone, Ivan Zimmermann, Benjamin Tornquist
Art Director:Nicolás Montanaro
Copywriter:Lighuen Gorecki

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Sea Eye

Five thousand people have drowned in 2016 in the Mediterranean Sea while fleeing their countries, but this horror is not taken seriously anymore among young europeans. We announced a game about the drama in the Mediterranean Sea. We promoted the game called ‘Schlepperkönig’ (king of the human trafficker) on Facebook. This caused enormous outrage, Austria’s biggest newspapers reported. German and Swiss newspapers also hopped on the train. When the attention reached its peak, we showed the real scandal: The fact that a game causes more disgust than 5,000 drowned.

No game is more brutal than reality.

Advertising Agency:Virtual Identity, Vienna, Austria
Creative Directors:Jakob Wurzl, Christoph Hofbauer
Art Director:Klaus Seethaler
Project Manager:Sandra Ulrich
Pr:Thomas Bischof, Hans-Peter Buschheuer, Sea Eye
Graphic Designer:Roberto Krainz
Social media seeding:Katharina Landtrachtinger
Content Trainee:Patricia Wist
Trailer Design:Philipp Comarella, Matthias Heckesteiner, Salon Alpin
Sound:Fifth Music

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Tbwa

Advertising Agency:TBWAUNITED, Amsterdam, Netherlands
Creative Director:Ben Hartman
Art Director:Ewa Przybyla
Copywriter:Jan Emmens
Illustrator:Mark Powell
Account Manager:Melissa Da Silva
Planner:Rochelle Wang

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Zoobrevivientes

Nothing would make a dog happier than being with you.

Advertising Agency:Y&R, Buenos Aires, Argentina
General Creative Director:Martín Nino Goldberg
Creative Directors:Fefe Aubone, Ivan Zimmermann, Benjamin Tornquist
Art Director:Nicolás Montanaro
Copywriter:Lighuen Gorecki
Graphic Producer:Fernando Costanza
Illustrator:Estudio Díaz Feich
Photographer:Estudio Díaz Feich

(TrendHunter.com) Avid car campers will love the design of the ‘Camperbox’ backseat bed as a means of transforming their vehicle into the ideal spot to catch some sleep.

Capable of being setup in just 30…

McDonald’s U.S. Chief Marketing Officer Deborah Wahl and two other U.S. executives are being replaced at the Golden Arches, with PepsiCo’s Morgan Flatley being named to the top U.S. marketer spot. Ms. Wahl is out after three years at McDonald’s. She joined in 2014.

The changes, announced Tuesday night, come after Chris Kempczinski was promoted to president of McDonald’s U.S., effective Jan. 1. Along with the U.S. CMO shakeup, Farhan Siddiqi was promoted to the role of head of U.S. digital and Starbucks VP Linda VanGosen is being brought in as McDonald’s head of U.S. menu. All three are set to begin their new roles this month, McDonald’s said.

Ms. Wahl, who helped the chain bounce back from a prolonged sales slump with marketing for All Day Breakfast, also led the selection and creation of a new dedicated creative agency for McDonald’s U.S. business, We Are Unlimited, last year. She could not be immediately reached for comment.

Continue reading at AdAge.com

The cereal mascot rabbit, Underdog, Tennessee Tuxedo and King Leonardo are among the cartoon creatures to spring from his pen.

On April 2, the Los Angeles Times Editorial Board published Our Dishonest President, the first in a four-part series examining Trump’s 70-day presidency. The series pulls no punches, calling Trump out at a ‘narcissist’ and ‘demagogue’ in its first line.

“He is a man so unpredictable, so reckless, so petulant, so full of blind self-regard, so untethered to reality that it is impossible to know where his presidency will lead or how much damage he will do to our nation.”

While not quite time for ‘wholesale panic’, the editorial calls on activists, voters and lawmakers to stand up to the nation’s leader.

Earlier in March, the Massachusetts Institute of Technology (MIT) announced it is offering a “Disobedience Reward” of $250,000 for individuals or groups taking part in “extraordinary disobedience for the benefit of society.” The University’s Media Lab cites anti-establishment activists like Pussy Riot and Ai Weiwei as examples of the kind of actions they would like to support.

This is the changing face of activism in Trump’s era.

Two weeks ago, we declared that the time for polite critiques and cautious journalism was over.

We wondered who is going to “be the first to throw a pie in that lying bastard’s face.”

We’re still waiting!

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The post Fire with Fire appeared first on Adbusters | Journal of the mental environment.

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Nivea, again accused of racial insensitivity, halted a campaign promoting its Invisible For Black & White deodorant.