(TrendHunter.com) Samsung Canada recently announced plans to bring its interactive Samsung Experience Store to Toronto. Not only will the new store give Canadians the perfect space to test out the latest Samsung…
Diversity should not be seen as the answer to the challenges facing advertisers, instead of a problem to be solved, urged Michele Oliver, UK vice-president of marketing at Mars Chocolate.
Argos is pushing its same-day delivery service and breadth of its catalogue in a campaign that will see the retailer running 80 different ten-second spots between this Friday and July.
Think spring training doesn’t count? The exhibition games played by Major League Baseball teams every March in Arizona’s Cactus League don’t affect standings once the real season begins, but there’s still a lot at stake. And for the 2016 World Series Champions the Chicago Cubs, what happens at its spring training facility in Mesa, Ariz., isn’t just about their performance on the field. It’s about what’s selling in the team store.
Based on a month of spring training sales, items like player hats with an Arizona-themed patch and official 2017 Cubs Spring Training logo items such as balls, magnets and pins came out on top.
The Cubs transitioned to a new point-of-sales system, Bypass, in 2014 but the team continues to explore additional ways to employ the data the software helps gather. This spring at Sloan Park, where fans traveled from across the country to see the Cubs face off against the Cincinnati Reds, crosstown rivals the Chicago White Sox, and even the World Baseball Classic’s Team Italy, the Cubs Business Operations group for the first time tracked how well particular design elements featured in spring training-themed merchandise such as T-shirts, polo shirts, sweatshirts and lapel pins sold.
Hoops fans want custom interactions with their teams as well as the National Basketball Association itself. Making that happen requires data and analytics resources some say the league had been lacking before the NBA launched its Customer Data Strategy group about a year ago.
The group offers “an opportunity for us to leverage both the league’s and our capabilities with respect to data and analytics,” said Kevin O’Toole, VP of the business intelligence group with the 2016 champion Cleveland Cavaliers, adding, “They’re still trying to figure out where they’re headed.”
The Customer Data Strategy group, which supports NBA merchandising, global partnerships and content operations, takes a cue from the NBA’s Team Marketing and Business Operations division, referred to as TMBO or Teambo. For years, the in-house consultancy has guided best practices for business and marketing at the team franchise level.
brightcove.createExperiences();
Reebok’s new brand ambassador in China isn’t a taut young athlete, a muscular sports star or a dewy-cheeked model. It’s Wang Deshun, an 80-year-old grandfather who became an instant star after baring his super-ripped torso on the runway at Beijing Fashion Week in 2015.
Reebok’s official WeChat called Mr. Wang “the coolest grandpa” and noted that he had always reached for new experiences in life, such as learning English at age 44, starting fitness at 50 and showing off his abdominal muscles on a fashion runway at age 79. In a news release, the brand said his “example has helped reshape China’s views on aging and shown you’re never too old to pursue your goals.”
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, April 4:
Will you take the oath to get used to Oath, the new name for the combined AOL-Yahoo unit under Verizon? Or will Oath bug you forever and ever, like Tronc? And Oath aside, should Verizon entirely do away with the AOL or Yahoo brands? (Take Ad Age’s poll.) Also, when Tronc and Oath merge, should the combined company be called Troath? Wait, sorry, I’m getting ahead of myself here. Anyway, let’s get started …
1. “President Donald Trump on Monday signed into law a controversial measure repealing online privacy protections established by the Federal Communications Commission under the Obama Administration,” Time’s Katie Reilly reports. “The rules, which would have taken effect in December, required internet service providers — including Comcast, Verizon and AT&T — to obtain permission from customers before sharing personal data like their web-browsing history. The rules were aimed at preventing internet providers from selling that data without permission.”
Hoops fans want custom interactions with their teams as well as the National Basketball Association itself. Making that happen requires data and analytics resources some say the league had been lacking before the NBA launched its Customer Data Strategy group about a year ago.
The group offers “an opportunity for us to leverage both the league’s and our capabilities with respect to data and analytics,” said Kevin O’Toole, VP of the business intelligence group with the 2016 champion Cleveland Cavaliers, adding, “They’re still trying to figure out where they’re headed.”
The Customer Data Strategy group, which supports NBA merchandising, global partnerships and content operations, takes a cue from the NBA’s Team Marketing and Business Operations division, referred to as TMBO or Teambo. For years, the in-house consultancy has guided best practices for business and marketing at the team franchise level.
For more than a decade, SoulCycle has relied on the power of its cult-like following to drive brand awareness and expansionit recently opened its 74th location. Now, amid rising competition, the fitness chain has created its first branding campaign to highlight the SoulCycle name and ethos ahead of new company initiatives scheduled for later this year. On Tuesday, the New York-based brand, which is owned by Equinox, debuted its new effort, its first work with Laird & Partners.
“We’ve been focused the last two years around opening new locations in new markets, and we felt it was the right time to try something we’ve never done beforeto create an integrated brand campaign,” explained Melanie Whelan, who became chief executive two years ago. She noted that SoulCycle has new initiatives in the works for later this year and that the company wants to “elevate and evolve” its messaging to be more reflective of the transformation. Some initiatives will include new rider-initiated challenges and an increased number of pop-up locations, where SoulCycle will host a short-term studio in a new city to test the market.
For the “Find It” campaign, the cycling company created a two-minute anthem spot in which instructors speak about the importance of finding yourself and tapping into your greatness. “You don’t have to be perfect,” says one, as another asks “What drives you, what motivates you, what inspires you?” Shots of the speakers are interspersed with group shots of cycling classes. SoulCycle will also wrap some of its locations with new imagery from the campaign and push out content via its own social media channels as well as through the accounts of its more than 300 instructors.
brightcove.createExperiences();
Reebok’s new brand ambassador in China isn’t a taut young athlete, a muscular sports star or a dewy-cheeked model. It’s Wang Deshun, an 80-year-old grandfather who became an instant star after baring his super-ripped torso on the runway at Beijing Fashion Week in 2015.
Reebok’s official WeChat called Mr. Wang “the coolest grandpa” and noted that he had always reached for new experiences in life, such as learning English at age 44, starting fitness at 50 and showing off his abdominal muscles on a fashion runway at age 79. In a news release, the brand said his “example has helped reshape China’s views on aging and shown you’re never too old to pursue your goals.”
Reasons for why women continue to earn less are far more complex than attitudes of neanderthal men, writes the chief executive of Now.
Havas Media Group has appointed Clare Hart, the European managing director of Publicis Groupe’s MRY, to be lead the agency group’s relationship with UK clients.
Natalie Gross, the former chief executive of St Ives-owned digital marketing agency Amaze, is joining TH_NK as part of a new-look managing team quartet.
Trinity Mirror has signed a global deal with Adyoulike, a native ad tech platform that will now power native in-feed advertising units across the Daily Mirror and all Trinity Mirror regional media titles.
Young gay and bisexual men feel they are under-represented in advertising, and believe brands have a responsibility to take a progressive stand in society, according to a survey by UM London.
The Guardian is reportedly considering moving back to its historic home of Manchester as it continues to cut costs at the loss-making newspaper.
Churchill Insurance’s “Churchie” dog will deliver personalised messages to motorists in an ad that launches today, using vehicle recognition technology in digital outdoor screens.
It’s easy to hate digital ads, especially the personalized ads that follow you across the internet. But they’re creating a more efficient advertising market.
Previously Fi! came out with a commercial called “feminist do it better”, containing only Hollywood sex scenes, which was banned from YouTube immediately, and we still don’t know if all the films rights were cleared. Then they set fire to 100,000 Kronor in a grill to make a point. When that backfired (heh) The ad agency head responded, pointing out that the 100,000 had bought more media attention than they could afford. After all Studio Total is full of unconventional ideas.
This ad (above) shows the Fi! slogan “Out with the racists, in with the feminists!” The image shows a Swedish flag being pushed into a meat grinder, and out the other end comes rainbow coloured play-doh. If you knew nothing about Swedish politics, you’d be hard pressed to interpret this in any other way that a point blank statement that Swedish people (by the symbolism of the flag) are the racists, and feminists are colourful play-doh.
The Swedish flag, and the racist accusation is a jab at the party called the “Sweden Democrats”. They are a central right party always described in the media as “far right” and racist and or as Nazis due to their main questions being about immigration in Sweden. When they take out ad space apologising for beggars in the subway, people actually riot and tear them down. Their commercials don’t have nudity, just pensioners and burka clad women racing to grab the budget first. The idea with this poster is to encourage people to vote for the play-doh feminists instead of Sweden Democrats, who are currently the fastest growing party in Sweden. It will most certainly have the opposite effect.
At 4A’s Transformation, Marc Pritchard offered a sweeping plan to change how agencies and clients interact.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
