Hasta La Creative!

Talvez você não saiba, mas existe uma versão secreta do Tinder que funciona somente para pessoas ricas, bonitas, bem sucedidas e celebridades. Ela é chamada “Tinder Select“, e se trata de uma opção dentro do próprio Tinder destinado somente para “pessoas que realmente se dão bem na versão comum do app”. Essa camada especial, que […]

> LEIA MAIS: Tinder Select é opção exclusiva do Tinder só para pessoas muito bonitas e ricas

The value of real-time location data is often summed up with one mantra: “Reach the right consumer with the right message at the right time.” But in practice, marketers using location data to find audiences and measure their campaigns are increasingly uncovering insights they didn’t anticipate, and realizing that “the right message at the right time” only skims the surface.

Take the word of three separate marketers for it.

Brown-Forman’s premium tequila brand Herradura worked with Foursquare to reach both premium liquor drinkers and people who were spotted near or in establishments that sell the tequila. The company discovered that people who appear to like the brand may be as complex as its Anejo variety.

Continue reading at AdAge.com

In India, Samsung has many products and services developed locally with Indian consumers in mind: smart ovens that cook naan and tandoori rotis, and air conditioners designed for extreme weather and electricity issues.

Now the South Korean electronics giant is making ads in India with a more authentic local feel, striving for emotion instead of just zooming in on product tech features.

The strategy seems to be working: A four-minute video about a Samsung service van venturing into the Himalayas crossed 100 million views in seven weeks. The moving spot from Cheil India has a surprise ending, which involves a home for blind children and the reason they urgently need their TV repaired. The ad promotes a local service initiative, with 535 vans to reach customers even in remote areas. (Watch the video above).

Continue reading at AdAge.com

Media, Promo, Direct Marketing
Samsung

Make the National launch in the month of February of Samsung TVs SUHD with Curve Screen communicating the regional concept of the category TV “Love in High Definition”. We occupied the date February 24 to launch Samsung TV SUHD to communicate the concept “Love in High Definition” together in San Valentin. We made the order of hand never seen in the history of Bolivia, from the Samsung SUHD screens, the most important demonstration of love in the history of a couple.

Advertising Agency:Athos, Santa Cruz, Bolivia
Creative Director:Pablo Leiva, Fernando Fernandes
Art Director:ENZO MAXIMILIANO, Noé Apéstegui, Mauro Sanjines, Jairo Méndez, Jimmy Carrasco, ANGIE TORRICO, Javier Sameja, Maru Carvallo, Fito Chipana
Copywriter:Josue Nuñez, Mani Cáceres

Film
Tourism Toronto

“The views are different here” video-based campaign is designed to show international travelers both the excitement and diversity that have made Toronto Canada’s largest city and most-visited destination. The campaign captures the fact that you can see truly exciting, memorable things in Toronto, and we also see the world in a unique and inclusive way.

Advertising Agency:J. Walter Thompson, Toronto, Canada
Creative Director:Ryan Spelliscy
Art Directors:Cindy Habana-Navarro, Ana Segurajáuregui
Copywriters:Mike De Candido, Derek Silveira
Planners:Dean Foerter, Victoria Radziunas
Head Of Production:Andrew Schulze
Senior Producer:Kristen Neamtz
Evp:Darrel Hurst
Managing Director:Darrel Hurst
Account Director:Renee Ray
Account Executive:Mike Davidson
Director:Michael Lawrenc
Production Company:Skin and Bones
Postproduction:Alter Ego
Editing House:Married to Giants
Music House:Apollo

Our rising dependence on cameras is changing our language, and the company behind Snapchat is counting on the eventual dominance of visual culture.

Film
Children of the Street Society

Advertising Agency:Cossette, Canada
Art Director:Jake Hope
Copywriter:Cameron Spires
Executive Creative Director:Michael Milardo
Associate Creative Director:Pierre Chan
Account Executive:Ryan Scholz
Agency Producer:Philippa Groom
Director:Michael Milardo
Post Production:Cycle
Sound:Vapor

Film
Mercedes

Advertising Agency:antoni GmbH, Germany
Chief Creative Officer:Andre Kemper
Founder:Andre Kemper, Dr Tonio Kroger
Managing Partner:Dr Tonio Kroger
Executive Creative Directors:Matthias Schmidt, Martin Pross
Creative Director:Veit Moeller
Art Director:Sol Oh
Copywriter:Sebastian Lyman
Executive Producer:Mark Rota, Jan Dressler, Jan Dressler, Felix Mondino
Creative Directors:Thomas Heinz, Veit Moeller
Digital:Thomas Heinz, Veit Moeller
Head Of Digital Design:Nuno Marcelino
Production:Iconoclast Germany GmbH, Iconoclast Germany GmbH
Managing Director:Nils Schwemer, Nicolas Lhermitte
Director:Gustav Johansson
Line Producer:Tim Augustin, Björn Krüger
Director Of Photography:Niklas Johansson
Music:Universal Music Publishing AB
Score Composers:Petter Winnberg, Adam Hagstrand, Petter Tarland
Photographer:Alice Moitié
Online:Pixelpark AG
Web Special:Pixelpark AG
Project Manager:Maximilian Burkera