Mar
12
Cesar: Rewriting history
Posted in: Uncategorized
Mar
12
JWT: Fill your P
Posted in: Uncategorized
J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital – the value that women bring to the world as women.
Mar
12
JWT: FU girls
Posted in: Uncategorized
J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital – the value that women bring to the world as women.
Mar
12
JWT: Girls Want Hard C
Posted in: Uncategorized
J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital – the value that women bring to the world as women.
Mar
12
JWT: Show us your B
Posted in: Uncategorized
J. Walter Thompson created Female Tribes to change the cultural narrative around women, and specifically to champion Female Capital – the value that women bring to the world as women.
Mar
12
Audi: #hardtocatch
Posted in: Uncategorized
Audi select is aimed at customers looking for more freedom and flexibility in their choice and use of vehicle: customers can choose and drive up to three different Audi models a year from a premium pool of attractive second-hand vehicles. A Ducati can also be included in the program on request. The content of the film: two cops are on the trail of a master thief, who is almost impossible to capture. They investigate amongst associates of the suspect, questioning three attractive, upper-class ladies one after the other. Whilst the women state themselves to be clueless, the viewer learns from flashbacks that they actually know precisely what happened. They maintain their silence to the cops, only responding truthfully to the question of the type of car the charming master thief drove: because each time he drove a different Audi model… Hard to grasp. 12 months. 3 Audis. 1 Ducati. Audi select.
Mar
12
SXSW: Hulu Says It's Not Making a Political Statement With 'Handmaids Tale'
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If you see them at #SXSW ask them, “Should we walk by the river?” #HandmaidsTale pic.twitter.com/3RdpPoZKeC
The Handmaid’s Tale (@HandmaidsOnHulu) March 10, 2017
Wandering among the crowds of entrepreneurs, filmmakers and marketers in downtown Austin this week during South by Southwest are women walking in pairs dressed as Handmaids. They are completely silent, and won’t answer you if you speak to them. But if you ask them certain questions, like “Should we walk by the river?” they will give you something special — though we’re not quite sure what that is.
Mar
12
SXSW Day-Two Notebook: Hangovers, Happy Mistakes and More Trump-tagonism
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Following a first day of political undercurrents, noticeably fewer big brand blow-outs and unnecessary lines for parties, we headed out for day two of the SXSW Conference on Saturday. It got off to a screeching start.
SORRY TO DASH YOUR HOPES
“I hope none of you guys are suffering from hangovers,” joked Laura Newton, a product manager at Kik, after the crowd for a 9:30 a.m. presentation on “Bot Best Practices” was subjected to repeated loud squeals of feedback from the audio system. — Nat Ives
Mar
12
SXSW: Why Pay-TV Bundles Will Just Take a New Form as Cord-Cutting Grows
Posted in: UncategorizedThe influx of online pay-TV services has been a popular theme at SXSW this year, as growing numbers of consumers without traditional cable or satellite challenge entertainment makers how to deliver their content and still generate revenue.
Since WWE introduced its direct-to-consumer streaming product WWE Network in 2014 at $9.99 per month, it has grown to the company’s second largest revenue stream, said Michelle Wilson, chief revenue officer and marketing officer at WWE, during a panel Saturday on the future of so-called over-the-top TV.
While initially there was concern that an OTT product would cannibalize WWE viewing on TV, Ms. Wilson said that hasn’t come true. Its streaming platform and TV products each serve distinct purposes for fans, she said.
Mar
12
Stacy's Pita: Stacy's Stands With You
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Stacy’s Pita Chips honors women during women’s history month with on-pack historic signs. Limited-edition bags drive donations to non-profit step up, include snapchat snapcodes to enable people to get involved. Inspired by the artwork and signs from pivotal moments throughout history, the bags will be available for a limited time to consumers who register at StacysStandsWithYou.com starting March 8, 2017. For each consumer registration while supplies last, the Stacy’s brand will make a $10 donation to Step Up to support critical work mentoring young women and helping them become confident, career-focused and prepared to achieve their full potential in business and in life.
Mar
12
SXSW 2017: O que vem por aí no mundo da educação mediada por tecnologia?
Posted in: Uncategorized
Os principais destaques do SxSwedu
> LEIA MAIS: SXSW 2017: O que vem por aí no mundo da educação mediada por tecnologia?
Mar
12
At SXSW, This Bud's for Mars?
Posted in: Uncategorized
In 2011 Natural Light generated buzz by claiming to be the first beer in space. Now Budweiser wants to go millions of miles further — to Mars.
Anheuser-Busch InBev on Saturday announced its ambitions to take the King of Beers to the Red Planet. The news was shared at the SXSW Conference in Austin. It smells like a PR stunt aimed at gaining attention for the brewer, which is a SXSW sponsor. But a spokesman said it was a serious effort and could potentially include funding research to study how beer and carbonation would behave on Mars. The goal is to create a “microgravity” version of Bud suitable for drinking on the planet.
“Through our relentless focus on quality and innovation, Budweiser can today be enjoyed in every corner of the world, but we now believe it is time for the King of Beers to set its sights on its next destination. When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind,” Budweiser VP Ricardo Marques said in a statement.
Mar
12
Agency Nostalgia Hits SXSW: Ad Veterans at Crowded Meetup Want to Lead Again
Posted in: Uncategorized
A room for 60 probably squeezed in about 80 agency-side people at SXSW on Saturday, all crammed into a small meetup space for a talk asking “Can agencies lead again?”
People in the doorway had to stretch their necks in to try to hear the discussion about what agencies, beset by pressure on their profit margins, can do to get back on top.
“And this is what’s wrong with the agency model,” said Betsy Wise, CCO of her own branding group. “Too many people in a meeting, and not enough getting done.”
Mar
12
Advertising Week Continues Global Rollout
Posted in: Uncategorized
For nine years, Advertising Week was just a New York thing. But in 2013, it arrived in Europe, marking the start of an aggressive global roll out wound up taking the event to Asia last year.
Latin America is scheduled for fall 2017, then Australia in 2018. Beyond that, Africa will be the next stop in world domination — if organizers have their way.
The ambition of Matt Scheckner, executive director of Advertising Week, seems stoppable only by major world events. Last year, Advertising Week Cuba was all set to go, with Tiger Woods and Jessica Alba booked to appear, when Fidel Castro died.
Mar
12
Agency Nostalgia Hits SXSW: Ad Veterans at Crowded Meetup Want to Lead Again
Posted in: Uncategorized
A room for 60 probably squeezed in about 80 agency-side people at SXSW on Saturday, all crammed into a small meetup space for a talk asking “Can agencies lead again?”
People in the doorway had to stretch their necks in to try to hear the discussion about what agencies, beset by pressure on their profit margins, can do to get back on top.
“And this is what’s wrong with the agency model,” said Betsy Wise, CCO of her own branding group. “Too many people in a meeting, and not enough getting done.”
Mar
11
SXSW: 4 Best Practices to Make Bots the Next Big User Interface
Posted in: Uncategorized
People spend more and more time on their smartphones, but with such a limited set of apps that it’s becoming harder and harder for newcomers to reach them.
Chatbots are the solution, two proponents told a crowded ballroom at SXSW on Saturday, day two of the conference. That’s because they play out on one of the entrenched sets of apps that people already chronically use, they argued: messaging apps.
“We believe that conversations will become the new user interface,” said Laura Newton, a product manager at the youth-oriented messaging app Kik.
Mar
11
SXSW 2017: Voice first, as máquinas encontram seu lugar de fala
Posted in: Uncategorized
Chegou o momento de conversarmos com os robôs
> LEIA MAIS: SXSW 2017: Voice first, as máquinas encontram seu lugar de fala
Mar
11
Top 70 Toy Trends in March – From STEM Playground Toys to Kid-Friendly Exercise Machines (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These March 2017 toy trends feature a diverse range of products, including educational science games, interactive machines that promote good health and realistic action figures of iconic artists….
Mar
11
SXSW 2017: Adobe mostra o futuro do design
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Os processos e inovações que vão facilitar a sua criatividade
> LEIA MAIS: SXSW 2017: Adobe mostra o futuro do design
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