Film
Laforet
Advertising Agency:Les Gros Mots, Paris, France
Advertisers:Jean-Philippe Dauviau, Fanny Sonnois
Director:Maxime Giroux
Creative Directors:Nicolas Gandrillon, Morgan Faivre
Tv Producer:Florian Simon
Account Director:Julia Nguyen, Justine Martineau
Production:Pixies Films
Sound:Thomas Feterman
Print
Lumen et Fides
Raro! was invited to create an institutional campaign for Lumen at Fides, a philanthropic entity that take care of children with autism and neuromotor deficiency. The biggest goal of communication was to collect financial donations to the entity, which needs them too much. The creative team chose to bring to the pieces the “evil” leaders, however doing the good. A proof that a better world is possible when each one does his part. The work impacted people who have started to make difference in artist and neuromotor deficiency children´s lives.
Advertising Agency:Raro! Branding & Design, Presidente Prudente, Brazil
Creative Director:Gustavo Grael
Art Director:João Garba
Copywriter:Zé Pacheco
Illustrator:Caio Beltrão
Outdoor
McDonald’s
Facing a decline in lunchtime visits, McDonald’s used digital boards to target people during their morning commute. The boards updated daily to block off lunch on the exact date they were seen—reminding people to make time for a McDonald’s Classic.
Advertising Agency:Cossette, Vancouver, Canada
Executive Creative Director:Michael Milardo
Associate Creative Director:Scott Schneider, Pierre Chan
Art Director:Scott Schneider
Copywriter:Pierre Chan
Producer:Emily Miller, Aishaa Abdulla
Studio Artist:Connie Fu
Group Account Director:Scott Barr
Head Of Strategy:Adam Collins
Strategy Analyst:Jared Gill
Account Director:Matt Muir
Account Executive:Rheanne Sleiman
Film
Magnum
Advertising Agency:LOLA MullenLowe, Madrid, Spain
Creative Director:Tomás Ostiglia
Director:Martin Werner
Director Of Photography:Nicolaj Bruel
Production Company:Proppa
Film
Mind Your World
When we curse or insult, regardless of where we are from, we mostly do it in female terms. We were surprised to discover that this issue happens all over the world: from Canada, to France and China. Without noticing it, by cursing we are making statements we might not agree with. If we want to hurt a woman, we call her out by being easy or cheap, always measuring her value towards men. When we curse at men, we always attack their manhood by calling them a “pussy” or a “motherfucker”, never a “fatherfucker”. Also, most of the cursing terms have something in common: they always refer to moms, sisters and daughters being treated as property men can own. Moreover, female genitalia is being violently mentioned and dismissed. This issue made us realize the underlying kind of violence that is incorporated in our daily lives goes unnoticed.
Creatives:Harshmeet Kholi, Larissa Vaz, Daniela Varela
Edition:Ho
Web Development:MediaPop
Film
Nike
Advertising Agency:Wieden & Kennedy, Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Directors:Al Merry, Craig T Williams
Art Director:Vasco Vicente
Copywriter:Evgeny Primachenko
Head Of Broadcast Production:Joe Togneri
Broadcast Producers:Karen Whitehouse, Soey Lim
Head Of Planning:Martin Weigel
Planning Director:Stephane Missier
Junior Planner:Anna Leonte
Director Of Communication:Greg White
Digital Strategy:Greg White
Communications Planner:Jocelyn Reist
Group Account Director:Kathryn Addo
Account Director:Amber Martin
Account Manager:Molly Rugg
Head Of Design:Joe Burrin
Studio Director:Lizzie Murray
Art Producer:Stacey Prudden
Studio Artist:Noa Redero
Designer:Steele Bonus, Anna Kiosse, José Bernabé
Head of Art Production:Maud Klarenbeek
Project Manager:Loes Poot
Business Affairs:Kacey Kelley
Production Company:Riff Raff
Director:David Wilson
Director Of Photography:Benoit Soler
Producer:Cathy Hood
Executive Producer:Matthew Fone
Editing Company:Mpc
Editor:Govert Janse
Audio Post:Wave Studios
Sound Designer:Alex Nicholls-Lee
Mixer:Alex Nicholls-Lee
Producers:Mirjam Gevers, Estelle Papougnot, Kayleigh Dugdale, Edwin Elkington
Music Company:Massivemusic
Music Producer:Auke Riemersma
Post Production:Mpc
Flame:Richard Weissman, Lise Prud-Homme
Colorist:Jean-Clement Soret
Photographer:Pedro Aguilar
Retouching:Pedro Aguilar
Film
Nike
Advertising Agency:Wieden & Kennedy, Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Directors:Craig T Williams, Al Merry
Art Directors:Zeynep Orbay, Tunc Topcuoglu
Copywriters:Bern Hunter, Annika Taneja
Head Of Broadcast Production:Joe Togneri
Executive Producer:Elissa Singstock, Simon Cooper
Head Of Planning:Martin Weigel
Planning Director:Stephane Missier
Junior Planner:Anna Leonte
Head of Communications Planning ?:Greg White
Digital Strategy:Greg White
Communications Planner:Jocelyn Reist
Group Account Director:Kathryn Addo
Account Director:Amber Martin
Account managers:Molly Rugg, Anna Boteva
Head of Art Production:Maud Klarenbeek
Art Buyer:Rachel Perry
Head Of Studio:Lizzie Murray
Designer:Anna Kiosse
Project Manager:Loes Poot
Business Affairs:Michael Graves
Production Company:Academy Films
Directors:Christopher Barrett, Luke Taylor
Director Of Photography:Alex Barber
Producer:Medb Riordan, Dave Moore
Editor:Vid Price
Sound Designer:Alex Nicholls-Lee
Mixer:Alex Nicholls-Lee
Flame:Thiago Porto
Colorist:Daniel De Vue, Matt Hare
Photographer:Ruud Baan
Print
Samsung
It’s good when you can add during the cycle.
It’s really convenient when one can add more things to an existing project. By being able to add more, good projects often become great. Quite similar to Samsung Addwash where one can add clothes anytime during the wash cycle through a mini door.
Advertising Agency:Leo Burnett Dubai, United Arab Emirates
Chief Creative Officer:Bechara Mounnazar
Regional Executive Creative Director:Andre Nassar
Creative Director:Daniel Salles
Art Director:Sneha Sathe
Senior Copywriter:Ritabrata Saha
Communication Director:Danielle Jamal
Illustrator:Malagueta Studios
Print
Bimbo Bakeries
Advertising Agency:McCann, Mexico City, Mexico
Chief Marketing Officer:Juan Arteaga
Chief Creative Officer:Liliam Cordoba
Executive Creative Director:Gabriela Paredes
Creative Director:Mario Carbajal, Carlos Teran
Art Director:Eduardo Guerrero
Copywriter:Carlos Teran
Illustrator:Edulalo Mx
Dr Pepper is no longer One of a Kind. Or at least it won’t be marketed that way anymore.
In a strategic shift, the brand is ending its “Always One of a Kind” campaign in favor of a new effort called “The One You Crave.” Ads by Deutsch L.A. show a new character called “Crave Rider” who shows up on a jet ski riding a wave of the soda.
Dr Pepper debuted “Always One of a Kind” in 2012 with a spot showing hundreds of Pepper fans taking to the streets touting their originality by wearing T-shirts describing what makes them unique. While the tagline only lasted five years, Dr Pepper has a long history of playing up its uniqueness in marketing, including a slogan used in the 1970s that declared it as “the most original soft drink ever.”
Online
European Antibullying Network
Advertising Agency:Ogilvy & Mather, Berlin, Germany
DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Subhodeep Mukherjee lives in Mumbai with his wife Nandita and a 6 yrs old son Ayandeep and works as a full time illustrator and graphic artist on different National and International projects since quite some time.
“I am an advertising and retail professional, brought up in an industrial town called Rupnarayanpur 300 km away from Kolkata in Bengal and eventually settled down here in Mumbai after my MFA studies at Baroda MSU Fine Arts Faculty In the initial stages of my Mumbai days I was working in a reputed school called Kandivli Childrens Academy as a drawing teacher and use to stay with my cousin Rahul who had been a great support for me till date.
In my journey of life I have found such several great well-wishers and patrons on whose confidence I have left my school job and joined industry and eventually after being in the industry for so many years left it too because of getting inspiration from great Souls and ace industry professionals like Rashmi bansal, Gangadhran Menon sir , Ambar chakravarty, Raja sinha. To name a few from the long list , who were always confident about my illustration and Fine art skill. Because of their inspiration today I got the courage to work as an independent illustrator and pure art with confidence.”
Illustration always gives a goose bump to me…basically I am an artist. I enjoy illustrating carttoning and drawing.
when I was a kid I use to make portraits of all my near and dear ones and then gradually developed the skill of realistic drawing …then different styles eventually. I feel illustration is a wonderful medium, a pure art form through which one can convey his thoughts and in a very distinctive manner and it looks aesthetically pleasing.
Photographs can bring beautiful moods when shot through an honest attempt. but a well done illustration of the same place or object can give a completely fresh and indigenous look. More over illustration is my passion and I want to explore different nuances of it.
It has a very big global market too. With the advent of digital market, demand of illustrations for sites, game design, character design, E-learning. Digital books are growing day by day.
Interestingly agencies where I have joined there also I use to do lot of illustrations for ad campaigns. Freelance illustration projects which I started along side by side with my job bought me plenty of appreciation so all these factors inspired me to become an independent illustrator lately .and creative directors always hunts for different styles I think that has a good side. I got to explore different kind of styles for that quest.
Did you attend school for fine art or design?
Yes I did my B,fine from Visvabharati University’s Kalabhavan at Shantiniketan in painting then did my MFA from Baroda Maharaja Sayajirao university in Art history and Aesthetics.
You have a distinct style of illustration. How long did it take you to develop your style?
I believe I don’t have a distinct style of illustration. I have done numerous kind of styles from realistic to semi realistic to cartoons to caricatures for different projects . but yes I like to draw in hand first and then digitally color it on Photoshop .in some projects I do directly illustrations on adobe illustrator .i like dot pen illustration also. I don’t use cintique or tablet. i can use the mouse just like a pen and I am comfortable with that .
Were there any particular role models for you when you grew up?
Yeh! Plenty .i grew up seeing the marvelous illustrations of Satyajit Ray the great director in his books on” Feluda”.I loved his crisp style..
Bengal has produced some great illustrators whose work use to mesmerize me in a famous children fortnightly magazine “Anadamela” like Subroto gangopadhyah, Bimol das, Krishnendu chaki,Debashis deb , Great maestros like Bikash bhattacharya in the famous novel “Dekhi nai fire” had done some wonderful work.
And later in my Shantiniketan days I came across works of Abanindranath tagore ,Binode bihari ‘i am still a fan of great illustrators like Herge, I like all the Marvle commics ,DC comics illustrators ..Frank miller is my favorite among them …it’s a huge list . .even I get inspired by some contemporary young illustrators too.
Who was the most influential personality on your career in Illustrations?
Many people have helped me discover my own inner ability as an illustrator .it has been a long run …but long back it was the great maestro Anant Pai the father of Indian comics have understood my ability and gave me a chance to work for tinkle .he had been a great influence in building up my career as an illustrator, he taught me many things about illustration and comics .
What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
When I started getting appreciation and money from my freelance projects then I decided to become an illustrator full time.i started freelancing 5 years back.some could be seen on my Artwanted portfolio. but started getting good works since couple of years. yes I did many illustration for ad campaigns those are published also and are in my Behance portfolio too.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes creative directors always give lot of space for illustration work. It is always there, because it is something unique and fresh idea. Big agencies like taproot and many more promotes advertising illustrations. Plethora of illustrations are being seen in global advertising also. Illustration based ads have own many accolades worldwide.
I work with all, be it advertising or publication or digital whatever drives me to work on. Even I like design retailing props and exhibition stalls… in my own way.
Was there any time when you wanted to quit Illustrations?
Never… it’s my life!
Have you considered turning your illustrations into toys?
Not thought about it, but its an interesting perspective to look at. I want to try my hands on clay modeling also. That interests me lot.
Any other Indian Illustrators who you admire?
See I get attracted to good illustration… cant name all but I admire Dilip Khomane, yes im a big fan of Dilip Khomane, want to meet him one day. Bombay Duck design’s Sameer Kulavoor and Legend Mario Miranda are my favorites.
Do you have any favorite fellow illustrators or resources relating to your fields?
There are many. The list will be long for this space.
Have you ever worked in an advertising agency?
I was with the field of advertising media and retail for more than 12 years prior to these .
worked with mostly all kind of industries like in comics, magazines, publications, media, hard core retail, visual merchandising and of course advertising in different positions as graphics artist, illustrator visual merchandising deputy manager. In advertising I worked as a Senior Art Director, Senior Art Partner, later on as a Creative Director and Senior Creative Director too.
I have worked for Futuregroup, Steve & Barrys the American apparel giant, in agencies like Rediffusion Y&R, Bates 141, Leo Burnett Orchard and publications like Jam Mag and India book house for Tinkle comics.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Yes certainly… once you build up your name you can earn well. I won’t say I chose to become illustrator for huge money but yes earlier I had rejected big projects for my tight advertising life but now the projects which I am taking up will give me good money since I am getting plenty of time to concentrate on large projects and also being working in this market a while now… and when you provide good quality product no harm asking for good money its always worth because illustration is highly skillful and meticulous job. It is a individual skill. People are paying for your specialized skill, for your talent.
For newcomers I would say if you believe you have “the skill” and grit in you then you can prosper no matter whatever hurdles come on your way. It’s the skill and understanding what matters.
Whats your dream project?
My dream is to create an animation film, with my own characters and to create my own comics with characters created by me.
Mac or PC?
Mac and PC both are good but the real thrill is in pen or pencil and paper ..
I like the direct connect between my hand and brain… energy comes straight from paper!
Who would you like to take out for dinner?
My wife and kid .
What’s on your iPod?
I don’t have one but prefer all kind of music.
Whats your Twitter Handle?
I don’t have a twitter handle.
The post Subhodeep Mukherjee : In A Chat With An Illustrator appeared first on DesiCreative.
Anheuser Busch InBev has a new strategy for its struggling Lime-A-Rita franchise — and it involves a lot more women.
The margarita-flavored malt beverage will become the first brand in the brewer’s vast portfolio to be marketed almost exclusively to females. To get the job done, AB InBev has put the brand in the hands of a female-led marketing and agency team. That includes Selena Kalvaria, the brewer’s senior director for Lime-A-Rita; and Melanie Hellenga, senior VP-group management director at FCB Chicago, which has been the lead creative agency on the brand since 2015. Also, new ads are directed by a female: Tricia Brock, of production company Hey Wonderful, whose directing credits include TV shows “Girls” and “Orange is the New Black.”
“We thought if we are going to speak to women and to feel authentic, that women needed to be working on this brand in order to put that stake in the ground,” Ms. Kalvaria said. Creating a female team became easier after the makeup of the brewer’s marketing team changed when it relocated its sales and marketing office to New York City from St. Louis in 2015, she said, noting the marketing department is now 51% female. Also, nearly half of AB InBev’s breweries across the U.S. are led by female brewmasters, including some who brew Lime-A-Rita.
In a time of highly personalized feeds, competing narratives vie for supremacy in debates that should be indisputable, our media columnist writes.
Category: Beyond Madison Avenue
Summary: If you’re a certain kind of baby boomer, you may have enjoyed the relatively care-free 70s and 80s staying up ‘til all hours, larking about and hitting the kitchen cupboards around midnight on the hunt for chocolate bars, toast and jam and, in my case, huge bowls of cereal. I still have all the free merchandise today – playing cards, breakfast bowls, yo-yo’s etc.
Gawker founder Nick Denton spoke for the first time at SXSW this week about what he plans to do next following the demise of the site he founded — and it will likely involve the messaging space.
“The space between private and public is very interesting, somewhere between messaging and public forums,” he said during a Sunday morning panel.
Mr. Denton believes people are more “interesting and constructive” versions of themselves in private and is looking to create a place where people can listen and understand one another without the immediate backlash from Twitter trolls.
S.E. Hinton’s classic endures as teenagers continue to relate to its rebellious characters.
Ad agencies taking on more issue- or cause-related projects see the work as a kind of affirmation of their principles and beliefs in the Trump era.
The turbocharged ratings are a surprise even to seen-it-all executives who had been bracing for a plunge in viewership after the excitement of the election.
Como a China cortou caminho copiando o Ocidente
> LEIA MAIS: SXSW 2017: Imitação como forma de inovar
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