Hasta La Creative!

Drivers in General Motors vehicles such as the GMC Sierra or Chevy Malibu featuring the OnStar system can use it for navigation, hands-free phone-calling — and deals on snacks. The automaker’s platform knows what type of vehicle its opt-in users drive, their age range, gender, the current weather and when they are lingering in a traffic jam near a particular retailer. Its partner Koupon Media sends offers from its own convenience store and consumer packaged goods brand partners to the OnStar system.

Late last year, OnStar users were offered a buy-one get-one deal on Mars Chocolate North America’s 3 Musketeers candy bars. The offers were displayed in OnStar’s AtYourService feature which surfaces targeted deals on dining, retail and convenience store items.

The relationship reflects what’s becoming an everyday reality for consumers: more ads in connected things, including their vehicles. Koupon helps GM display offers that can be redeemed using a mobile device, thus easily attributing trackable in-store sales to OnStar ads.

Continue reading at AdAge.com

Not content with being the only good neighbor on the block, State Farm wants its customers and potential customers to volunteer in their communities. The Bloomington, Ill.-based marketer, the largest auto insurer in the U.S., is debuting its Neighborhood of Good platform, which will connect consumers to charitable opportunities in their towns. To market the effort, State Farm will debut a two-minute film “The Following” on Monday.

“We have been doing this and living this within the organization,” said Rand Harbert, chief agency, sales and marketing officer at the 95-year-old company, of the first-time push. “This is big effort to take it beyond the organization.” He noted that though most people want to volunteer, very few actually take action and that State Farm, with its 19,000 agents spread across the country, can help.

In the film, which will air on broadcast TV in 30- and 60-second versions, a man is increasingly followed by a stray dog as he travels to and from work and goes about his daily life. Soon, the dog is joined by a homeless man, a kid who has dropped out of school, a child with cancer and polar bearsall examples of causes that could be helped by volunteerism. Eventually, the man visits a Youth Outreach Mentoring Center to lend his support. “You can lift the weight of caring by doing,” says a voiceover in the video. The film ends by supplying the website NeighborhoodofGood.com, where consumers can get matched up to appropriate charities in their geographic areas. Proceeds from the commercial’s song, a cover version of the Chainsmokers’ “Don’t Let Me Down,” by Joy Williams, will go to charity.

Continue reading at AdAge.com

Drivers in General Motors vehicles such as the GMC Sierra or Chevy Malibu featuring the OnStar system can use it for navigation, hands-free phone-calling — and deals on snacks. The automaker’s platform knows what type of vehicle its opt-in users drive, their age range, gender, the current weather and when they are lingering in a traffic jam near a particular retailer. Its partner Koupon Media sends offers from its own convenience store and consumer packaged goods brand partners to the OnStar system.

Late last year, OnStar users were offered a buy-one get-one deal on Mars Chocolate North America’s 3 Musketeers candy bars. The offers were displayed in OnStar’s AtYourService feature which surfaces targeted deals on dining, retail and convenience store items.

The relationship reflects what’s becoming an everyday reality for consumers: more ads in connected things, including their vehicles. Koupon helps GM display offers that can be redeemed using a mobile device, thus easily attributing trackable in-store sales to OnStar ads.

Continue reading at AdAge.com

In China, the future of the Cadillac looks bright. In the first two months of 2017, the brand sold more than double the number of cars from the same period a year ago, rising 106%. That’s in contrast to the U.S., where Cadillac sales shrank 6.5% so far this year. Chinese Cadillac buyers are young too, at an average age of 33.

In China, the car brand doesn’t have the baggage it has in the U.S., where people grew up seeing their grandparents’ generation drive Cadillacs. The premium GM brand didn’t officially enter China until 2004; its central challenge is to compete with German brands.

Audi, Mercedes and BMW together control 75% of the luxury car market in China, said Jochen Siebert, managing director of JSC Automotive Consulting. Cadillac is in No. 4 place with about 6%, he said, adding that growth has been helped by dealer discounting on its XTS sedan and the introduction of the XT5 SUV.

Continue reading at AdAge.com

Print
Livraria Cultura

Advertising Agency:Arcos, Recife, Brazil
Creative Director:Carlos Renato Rocha
Art Director:Eduardo Fialho
Copywriter:Diego Koury

Outdoor
Samsung

Advertising Agency:Leo Burnett, Tel Aviv, Israel
Chief Executive Officer:Adam Polachek
Executive Creative Director:Ami Alush
Copywriter:Oren Ben-Naim
Art Director:Meital Miller
Producer:Menny Zarhia
Account Director:Limor Michaeli
Account Supervisor:Inna Tubin
Account Manager:Sapir Aharoni

Film
Allergan

Advertising Agency:Fcb Chicago, USA

Print
Bimbo Bakeries

Advertising Agency:McCann, Mexico City, Mexico
Chief Marketing Officer:Juan Arteaga
Chief Creative Officer:Liliam Cordoba
Executive Creative Director:Gabriela Paredes
Creative Director:Mario Carbajal
Art Director:Julio Grimaldo, Mario Carbajal
Copywriter:Mario Carbajal
Illustrator:Julio Grimaldo

Print
Bimbo Bakeries

Advertising Agency:McCann, Mexico City, Mexico
Chief Marketing Officer:Juan Arteaga
Chief Creative Officer:Liliam Cordoba
Executive Creative Director:Gabriela Paredes
Creative Director:Mario Carbajal, Carlos Teran
Art Director:Eduardo Guerrero
Copywriter:Carlos Teran
Illustrator:Edulalo Mx

Media
Essent

Concept:Michiel Otting, Maarten Reynen
Graffiti Artists:Graffitinetwerk
Production Company:Vigics