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> LEIA MAIS: SXSW 2017: Pre-suasion, o marketing do Seu Silvio

Tune-in messages have become practically irrelevant as more viewers watch TV on a delayed basis. This has forced content creators to rethink how they market their shows to audiences who may not even know on which network their favorite program airs.

On Monday the panel “Bingers & Time-Shifters: The Future of TV Marketing” overflowed with SXSW attendees in the TV industry and marketers trying to figure out how to reach this elusive audience.

Younger viewers spend twice as much time binging content than they do watching TV live, said Melanie Shreffler, senior insights director, Cassandra. These audiences are so committed to binge watching, that 21% said they would prefer to binge watch TV rather than have sex, she added.

Continue reading at AdAge.com

Move over, David Pogue: JWT’s first official 2017 SXSW correspondent this week is Ginny Bahr — who has worked at the agency since 1951.

Ms. Bahr, JWT’s longest-serving employee, is reporting from the agency’s New York office, offering up short videos about some conference highlights. The videos are being posted on Twitter, as well as on a microsite created by the agency, Ms. Bahr won’t disclose her age, but said, “You’d be amazed!”

While Ms. Bahr wasn’t aware of SXSW before this year, she said she finds the event to be “very interesting.”

Continue reading at AdAge.com

R/GA London has hired Jon Andrews and Mark Fairbanks as group creative directors. Fairbanks will primarily be responsible for the agency’s Unilever account, while also working across new business, while Andrews will take the lead creative role on the Hyundai account. They will both report to Rodrigo Sobral, VP executive creative director. Fairbanks has previously been creative partner at AMV BBDO and executive creative director at Havas London. His work includes campaigns for The Economist, Cancer Research and Eurostar, and digital campaigns such as the Nightjar gaming app for Wrigley 5 Gum and Durex’s campaign to get couples to turn off their phones. Andrews was previously head of innovation at Ogilvy One, where he created campaigns including the Cannes Lions Grand Prix-winning #Lookup for British Airways.

Continue reading at AdAge.com

Ah, young love. In “#lamourlamour,” French grocery store Intermarch? spins out a wordless three-minute yarn about a guy who, while in line with friends at a checkout counter, falls hopelessly in love with the cashier. Created by agency Romance and director Katia Lewkowicz, the ad is shot like a Jean Truffaut film and set to…

Six years after the Arab Spring, the country’s democracy activists live under constant threat of prison — or worse.

In China, the future of the Cadillac looks bright. In the first two months of 2017, the brand sold more than double the number of cars from the same period a year ago, rising 106%. That’s in contrast to the U.S., where Cadillac sales shrank 6.5% so far this year. Chinese Cadillac buyers are young too, at an average age of 33.

In China, the car brand doesn’t have the baggage it has in the U.S., where people grew up seeing their grandparents’ generation drive Cadillacs. The premium GM brand didn’t officially enter China until 2004; its central challenge is to compete with German brands.

Audi, Mercedes and BMW together control 75% of the luxury car market in China, said Jochen Siebert, managing director of JSC Automotive Consulting. Cadillac is in No. 4 place with about 6%, he said, adding that growth has been helped by dealer discounting on its XTS sedan and the introduction of the XT5 SUV.

Continue reading at AdAge.com

Move over, David Pogue: JWT’s first official 2017 SXSW correspondent this week is Ginny Bahr — who has worked at the agency since 1951.

Ms. Bahr, JWT’s longest-serving employee, is reporting from the agency’s New York office, offering up short videos about some conference highlights. The videos are being posted on Twitter, as well as on a microsite created by the agency, Ms. Bahr won’t disclose her age, but said, “You’d be amazed!”

While Ms. Bahr wasn’t aware of SXSW before this year, she said she finds the event to be “very interesting.”

Continue reading at AdAge.com

The New York chapter of the American Marketing Association (NYAMA) has announced the 2017 inductees for the Marketing Hall of Fame: Gary Briggs, VP and CMO of Facebook; Jon Iwata, senior-VP of marketing and communications at IBM; Jim Stengel, former CMO and global marketing officer of Procter & Gamble and president-CEO of The Jim Stengel Company; and Jerry Wind, professor of marketing at The Wharton School.

Now in its fourth year, the Marketing Hall of Fame recognizes outstanding contributions in marketing across all fields and industries. The honor is open to marketing professionals with a minimum of 10 years of experience who are developing innovative marketing solutions, raising marketing’s profile in business, creating new tools and approaches and inspiring the next generation of marketers.

“We are thrilled to see a truly outstanding group of innovative marketers emerge from the Marketing Hall of Fame’s rigorous and democratic selection process,” said Joanna Seddon, Marketing Hall of Fame committee co-chair and president of global brand consulting at OgilvyRED, in a statement. “We are honoring industry leaders who are shaping marketing today and inspiring the marketers of the future.”

Continue reading at AdAge.com

(TrendHunter.com) Robots have been key drivers in the industrial world for decades, but the March 2017 robots trends show that machines have been making their way into different service positions: namely, customer…