Davos: Get some sun

This winter, the people of Zurich hardly ever saw the sun. This is why Davos Klosters brought the sun from the mountains to the city. A VR experience teleported passersby to Davos Klosters, where they met former Miss Switzerland and Davos regular Dominique Rinderknecht on a chairlift, skied down the slopes and had a drink at the famous “Jatzhütte”. In order to stimulate all the senses, the wind, sun and even the smell of Fondue were simulated with a fan, a heater and, well, Fondue. And at the end, even Miss Switzerland became real.

Video of Virtual Reality Trip nach Davos Klosters

Hotels.com: Binge

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Hotels.com: First date

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Hotels.com: Drill sergeant

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State Farm: Following

Video of Following | State Farm®

Mixing Equal Parts Style and Substance with Patrn Spirits' CMO


Any master brewer or vintner will tell you that too much of one ingredient can ruin an entire batch. The same is true for a luxury brand, says Lee Applbaum, chief marketing officer of Patrn Spirits and winner of The CMO Club’s Creativity & Storytelling Award.

“A lot of luxury brand marketing is brilliant fiction — storytelling,” Applbaum says. What can spoil their sales over time is too much glossy imagery, and not enough substance. Even brands that dominate their categories have lost market share because consumers eventually gravitated towards a competitor’s more compelling, and authentic, story.

A brand’s last call

Continue reading at AdAge.com

GroupM, LinkedIn and Sonobi Join IAB to Close Viewability-Tech Gap


Imagine having to charge your phone inside a house that has electrical outlets in 200 different shapes. Each has the power that your phone needs, but you have to find the one with the right fit.

While that sounds ridiculous, it sheds light on the current state of ad viewability for marketers.

Although groups like the Media Ratings Council and the Interactive Advertising Bureau have already recommended definitions for “viewable” ad impressions, publishers still hire different vendors using differing technology to measure them.

Continue reading at AdAge.com

Tech Park: Christmas greetings

Sometimes we don’t get the gift we loved to, but we can always create the one we want. Modern technologies, smart mind and creativity gives us chance to make unbelievable things.

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Hello bank!: Create your own story

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Sherwin-Williams: Color Chips, Safari

Video of Sherwin-Williams: Color Chips, Safari

Voice-Muffling Face Masks – The 'Hushme' Voice Mask Allows for Private Calls in Open Spaces (GALLERY)

(TrendHunter.com) Those who work in open-concept offices or who simply want to take private calls in public will find the design of the ‘Hushme’ voice mask to be ideal for preventing nearby people from…

Medcare Women & Children Hospital: Footnote for the breast

Discreetly communicating to local and Arab women on a subject that is taboo in their culture through the use of a unique yet cost effective method in a very unexpected venue.

Video of Footnote for the breast

Social & Environment: Prejudice

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Morinaga: Alove yogurt

Video of Alove Yogurt

Ford: Dreams

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CBA Loop: Unbank yourself

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Subculture Skincare Branding – The Electric Ink Tattoo Care Packaging is Inspired by Body Artwork (GALLERY)

(TrendHunter.com) Inspired by the very artwork that it’s helping to be as vibrant and healthy as possible, the Electric Ink Tattoo Care cosmetic branding is a visual nod to the subculture of tattoos. Designed…

Valentine Is Gross : BBR Saatchi & Saatchi

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Splendid – the bitter dark chocolate brand that operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now.

The way our brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys & girls, love & romance thing.

Want proof? Just watch our ad and take a look at what our kids had to say about that:

Happy Valentines!
Wanna watch more? Here are our previous ads:
“Kids Try Dark chocolate for the first time” and really focusing on kids psyche “The Sequel”

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP Creative Director: Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Eddi Gartsman
Digital Creative Director: Idan Kligerman
VP Production: Dorit Gvili
Production: Maya Palmon
VP Client Services: Ben Muskal
Supervisor: Lee Bryn
Account Executive: Naor Azubel
Strategic Planning Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson
Social Media: Aviv Melamed
Traffic: Ronit Doanis
Production: Bonamaze
Post: Bonamaze
Sound: Broadcast
Director: Roy Raz
Marketing Manager Chocolate Category: Talya Babai
Brand Manager chocolate category: Idit Maor
Marketing Director: Tal Ben-Porat
CEO: Eyal Dror

The post Valentine Is Gross : BBR Saatchi & Saatchi appeared first on DesiCreative.

Don Draper's 'Pass the Heinz' Ad Will Finally Come to Life in a Ketchup Campaign

Category: Beyond Madison Avenue
Summary: The real and fictional worlds of advertising are poised to collide for Heinz’s latest campaign which is centred around a concept created by Mad Men character Don Draper.

The brand announced yesterday (13 March) that it “tapped” Sterling Cooper Draper Price, the fictional agency from the AMC drama…

John Andariese, Knicks Broadcaster Known as ‘Johnny Hoops,’ Dies at 78

Andariese, who appeared in the N.I.T. twice with Fordham but never played or coached in the N.B.A., said he was driven to spread his love of the game.