Hasta La Creative!

Japie Stoppelenburg was just trying to share his genius with the world, but no one would listen.

He was a fresh, young creative at an agency in Holland, and a millennial.

“I really was convinced when I started working that I was like super talented and basically a genius,” Mr. Stoppelenburg said, his voice consciously sliding from a slight Dutch accent into Valley girl upspeak when he recalls his talent entitlement. “And then when everyone else refused to bend to my opinion, I was like well everyone else sucks.”

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-JWT Amsterdam chef Robbie Postma and visual designer Robert Harrison teamed up for a project called “MENU” which features food served on Postma’s face (video above).

–Bloomberg’s new cover story is an excellent tale of Domino’s resurgence led by tech-driven marketing. But it only mentions CP+B once. Sad!

-Havas’ Yannick Bolloré talks “the new Havas” — but doesn’t seem too keen on discussing the full-service topic.

-Strategist Chris Loukakis thinks “Your Digital Agency sucks, and it’s probably your fault (kind of).”

-Walter Isaacson is launching a podcast series about technology for Dell.

-The big themes at SXSW this year were AI and VR. So, same as last year?

-A Commons Home Affairs Committee meeting saw harsh criticism of Facebook, Twitter and Google for failing to act against hate speech.

–The solution to ad fraud is …. bitcoin? (Yes, we know that blockchain is a separate thing.)

J. Walter Thompson Amsterdam reportedly has a pretty top-notch cafeteria. And now the agency is taking its passion for food to a somewhat disquieting new level. Robbie Postma, the agency’s chef (yes, they have a chef), and Robert Harrison, a visual designer who loves photography, just completed a project called MENU, in which they sourced…

Despite e-commerce taking a firm grip on much of our shopping behavior, there’s one category that continues to buck the trend

That, of course, is grocery. Not the soul-crushing search for a parking spot, nor the interminable queues at the checkouts, nor the inevitability that the one item you need for your recipe will be unavailable, have been able to break the retail habit.

Today, only 7% of shoppers order their groceries regularly online. Even among millennials that figure is stuck at 12% (and not rising). While other categories such as electronics and sporting goods have an online share up at 50% or more, grocery continues to flatline around 4%.

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Jo-Ann Fabric and Craft Stores wants to retarget its in-store Wi-Fi users with ads served online. The craft supply and fabric seller recently enabled Wi-Fi in all of its 850 stores across the U.S., something the firm considers “table-stakes” for any modern retailer. But those Wi-Fi connections, in conjunction with the registration data gathered from those opting-in to use them, will also allow the retailer to learn more about shopper behavior and to build digital identities that help link shoppers’ physical in-store visits to other data about them.

Brick-and-mortar retailers have been trying to increase sales through a variety of technologies and data offerings, such as mobile location data showing whether their ads influenced people to visit their stores, or beacons, which help determine where in stores people linger while shopping. While Wi-Fi seems like a basic provision for large retailers, for Jo-Ann, it is a relatively cost-effective means of obtaining an important data key to link their physical interaction with the brand to their online identities.

In order to connect to store Wi-Fi and in exchange for coupons — 20% off an entire purchase, for example — Jo-Ann requires shoppers to provide an email address, a standard requirement for most such Wi-Fi connections. The company is turning that information into customer insights for use in future marketing by working with partner Euclid Analytics, a firm that serves multi-location retail brands and quick-serve restaurants, helping them generate real-time identification via Wi-Fi registration for customers who visit their locations.

Continue reading at AdAge.com