Hasta La Creative!

The @McDonaldsCorp account involved has about 151,000 followers. The @McDonalds account for the McDonald’s USA business has about 3.3 million followers.

Before McDonald’s blamed the post on a compromised Twitter account, many people were wondering whether someone on the McDonald’s social media team perhaps meant to tweet from his or her own account, and mistakenly sent the anti-Trump missive from the corporate account.

The Golden Arches, of course, is not the first company to deal with a social media nightmare, and it won’t be the last. Some may recall Chrysler ending its relationship with New Media Strategies in March 2011 after an agency employee used the f-bomb and complained about Detroit in a tweet inadvertently sent from the client’s Twitter account.

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Na escola, a gente costuma aprender que o átomo é uma unidade básica de matéria, e sempre foi representado por “bolinhas”. Mas é possível ver um átomo? Existe um microscópio para isso? Saiba neste episódio do Naruhodo! — no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (15min 41s) ======== Download | iTunes | Android | Feed Edição: […]

> LEIA MAIS: Naruhodo #65 – Existe um microscópio que consegue ver átomos?

-BBDO Bangkok utilized Tunnel Vision Theory in its “Speed Blinds You” spot promoting safer driving for the Thai Health Promotion Foundation (video above).

-YouTube tasked agencies and filmmakers at SXSW with creating 6-second takes on classics.

-Ad-buying platforms are increasingly placing nationalist extremist site Breitbart on brand-unsafe lists, reducing transactions with the outlet.

-Tea brand Yogi selected Cutwater as its agency of record.

-Heineken brand director of global sponsorships Hans Erik Tuijt says Snapchat’s audience is too young for the brand, it will build its mobile strategy around Instagram.

-McCann Worldgroup Australia named Pat Barron as national CCO.

-Big tech and media companies attracted more attention than startups at SXSW this year.

-Nielsen ranked the top 100 agencies in the U.K.

American Media Inc. has agreed to buy Us Weekly from Wenner Media, adding to a stable of tabloids and celebrity gossip magazines that includes National Enquirer and Star.

The deal is valued at $100 million, according to a person familiar with the matter who asked not to be identified discussing private information. Wenner Media’s remaining titles include Rolling Stone and Men’s Journal.

Us Weekly’s sibling if the deal goes through, the National Enquirer, has lately published headlines supporting talking points out of the Trump White House, such as this month’s “How Obama Wiretapped Trump — Spies Tell All” and “Barack Obama Kenya Birth Certificate Exposed.”

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The execs at Swiss telecom provider Swisscom and agency Heimat wanted to find a unique way to cheer on the country’s athletes at this year’s FIS Alpine World Ski Championships. So they decided to write a giant love letter from fans–in the snow. Robotic snow-blowers carved out a specially designed font and single-line artwork in…

Abercrombie & Fitch may finally be getting a clue about its core consumer. The teen-focused retailer recently debuted a mobile video game for its Hollister California-style clothing brand. The game activation, which was created with Rovio Entertainment and TreSensa, functions as an ad to connect the brand with loyal and potential shoppers.

“It keeps the brand breaking through in new and unique ways and helps us maintain our relevance day to day,” said Will Smith, who joined the New Albany, Ohio-based retailer as chief marketing officer for its Hollister and kidswear brands six weeks ago. Mr. Smith formerly worked as CMO at Caleres, which was rebranded from Brown Shoe Co. “This comes at the customer in an unconventional way and that’s part of our brand ethos of not being staid and traditionalwe want to be young, credible and authentic.” He’s hoping the game will reach approximately 10 million teens in the Rovio network and lead to additional experiential opportunities.

The retro-style game, accessible on the Rovio network and through select Snapcodes on Snapchat, allows players to surf while collecting points like pizza and avoiding shark obstacles. Hollister is promoting the effort through social media such as Instagram, Facebook and Snapchat as well as in select stores.

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