Hasta La Creative!

Enough with sex and diet tips: Several publications are going with deeply reported articles.

ECD Joe Staples, who has spent more than a decade with Wieden + Kennedy in its Portland headquarters, will soon leave the agency where he made his name.

“Joe staples is one of the most talented, inspiring people I’ve worked with,” said ECD Susan Hoffman regarding Staples’ pending departure. “I want to stay in his pocket and just follow him around on his bike and his skateboard, in creative meetings, and strategy sessions and ride in his international harvester scout. Thank God for the Joes of the world, we wish him so much luck on this next adventure!”

We’ve been told that his next adventure involves moving to California with his family, working on personal projects and taking a break from the ad agency world—at least temporarily.

He won’t be too far away, though. Staples has a side studio where he works on solving problems for various unnamed brands, and one may be forgiven for doubting that a guy who worked on such campaigns as Chrysler’s “Halftime in America” and “Imported from Detroit” would leave advertising altogether.

“I was able to do some of the best work of my life at W+K,” said Staples, “but after a 12-year sprint, it’s time to have a break and a change.”

He has worked for a range of clients during his tenure, and he got the ECD bump in the same 2013 move that saw Colleen DeCourcy promoted to global ECD and Dave Luhr succeed Dan Wieden as president.

Here he is discussing the Chrysler “Born of Fire” campaign.

The W+K organization has made some significant changes in recent months. Longtime creative leader Mark Fitzloff left last December, approximately two months after the agency expanded its global leadership team by naming 15 new partners around the world. Earlier this week, former W+K London managing director Neil Christie was promoted to global CCO.

The Portland office also ended its relationship with ESPN after 25 years to work with Fox Sports and went through a round of downsizing in after Verizon moved its brand work to McCann New York.

What now intrigues Nick Denton, founder of the now-defunct Gawker?

Messaging platforms and apps, Mr. Denton said at SXSW in this wide-ranging interview by Ad Age in collaboration with CNN.

“When I go on Facebook I despise my friends,” he said. “When I go on Twitter I kind of hate the rest of the world. And yet those very same people that are kind of obnoxious on the public internet and the public sphere, if you get them in a one-on-one chat, either in person or online, in a one-on-one chat or a small group people can be absolutely delightful, much more reasonable than they are in public. So I think that’s what we’ve got to tap into.”

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, State Farm calls attention to its charity platform called “Neighborhood of Good.” (Earlier this week Adrianne Pasquarelli previewed the ad and offered some background.) Infiniti also goes in for cause marketing with an intensely filmed spot starring members of the Hardwood Heroes, two basketball teams made up of cancer survivors; “Help Infiniti fight cancer, and make your bracket matter,” an announcer says at the end. And Shaquille O’Neal is on hand for another in a series of Oreo spots plugging the #OreoDunkSweepstakes. (Jessica Wohl reported about the launch of the campaign last month.)

Continue reading at AdAge.com

In a rare industry disclosure, Chance pulled the curtain back on the music streaming wars.

Palestras sobre temas variados mostram que as mulheres conquistam cada vez mais poder de fala no festival

> LEIA MAIS: SXSW 2017: Mulheres na cozinha, na computação e até em Marte