Hasta La Creative!

Media
Transavia Airlines

This year, for its new brand campaign, Transavia airlines and Uber are teaming up to create Uber Escape, an innovative alternative, proving the accessibility of travel.
How does it work ? Just use the Uber app normally. Select UberEscape like you select UberX or UberPool and find out real-time last minute flights from the nearest airport. For the price of the Uber Trip, the Transavia Flight is included. From March 13th to March 17th in Paris, Nantes and Lyon. This service takes you instantly on holiday from your current position to a Transavia destination such as Barcelona, Lisbon, Vienna, Porto, London, Amsterdam.

Advertising Agency:Les Gaulois, Paris, France
Chief Creative Officer:Xavier Beauregard
Art Director:Aurelien Bigot
Copywriter:Benjamin Le Coz
Tv Prod:Ingrid Vasseur
Production:Wanda
Director:The Cabs
Sound:HRCLS

Print
Ronald McDonald House BC

The Ronald McDonald House BC Ski Challenge is an annual fundraising weekend held in Whistler. While skiing and snowboarding are the main draw, there are plenty of activities for those who don’t venture up the mountain. Inspired by vintage ski posters, these illustrated optical illusions speak to both these audiences, encouraging them to join us for a weekend of fun, on and off the slopes.

Advertising Agency:Cossette, Vancouver, Canada
Executive Creative Director:Michael Milardo
Associate Creative Director:Pierre Chan
Art Director:Jake Hope
Copywriter:Alex Falconer, Kate Roland
Account Supervisor:Cambrea Strubin
Account Coordinator:Manuela Stoyanov
Illustrator:Russ Gray

Film
Milka

Advertising Agency:W+K, Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Directors:Daniel Schaefer, Szymon Rose
Art Director:Riccardo Rachello
Copywriter:Mohamed Diaa
Head Of Broadcast Production:Joe Togneri
Broadcast Producer:Javier Perroud
Head Of Planning:Martin Weigel
Planner:Nusara Chinnaphasaen
Communications Planner:Wes Young
Group Account Director:Clare Pickens
Account Director:Will Oakes
Account Manager:Yulia Prokhorova
Account Executive:Kristina Jorgensen
Art Producer:Maud Klarenbeek
Head Of Studio:Lizzie Murray
Studio Artist:Steele Bonus
Project Manager:Katie Finn
Business Affairs:Kacey Kelley

Media
Guinness

The Perfect Guinness Ad for the Perfect St. Patrick’s Day Brought to you by two Irish bartenders who are also ad students. This Guinness spec was made by Miami Ad School students Tadhg Ennis and Brendan Irving. While both working as bartenders to pay for their tuitions, they came up with the idea to make a branded content piece that talks about the correlation between the bartender and a pint of Guinness. Just like Guinness, the bartender is more than meets the eye. They are a group of philosophers, comedians, artists, and rogues. A distinct group that is complex on many levels. We take time growing into our skin, but once we do we are full of character and unapologetically authentic. This work, comes from the bottom of our hearts to the bottom of your glass. Sláinte

Creative Director:Tadhg Ennis, Brendan Irving
Art Director:Tadhg Ennis
Copywriter:Tadhg, Brendan Irving
Sound Mixing and Recording:Dan Rosato
Music:Brad Clymer

Online
Toyota

The purpose of this ad was to call attention to the value of the Toyota Camry: the multitude of features in the vehicle, available at an incredible offer. Our media strategy informed us that our target audience was highly active online. With that knowledge, we set out to develop a piece that felt contextual in its placement (The ad ran exclusively online via pre-roll and social media outlets). The media, along with the insight that short instructional cooking videos were highly trending online content, led us to this concept. We also knew that our target was family-oriented and sought out recipe videos for meal suggestions. These videos have a high retention rate and thus provided us a way to engage our audience. Using this metaphor allowed us to crystallize our message: The Toyota Camry packs in amazing “ingredients” (features) that meld to produce an incredible, affordable product the whole family would enjoy.

Advertising Agency:C-Com Group Inc., Miami, USA
Creative Director:Michel Rivero
Art Director:Ricardo De Montreuil
Director:Ricardo De Montreuil
Senior Copywriter:Sean Goolabsingh
Illustrator:Gizmo Animation Studios
Director Of Photography:Alejandro Barrera
Producer:Jorge Khuly, Reuben Pereira
Video Editor:Guillermo Sebastiani

Promo, Design
Art Fair Tokyo

Advertising Agency:Dentsu, Tokyo, Japan
Creative Director:Kazuyoshi Ochi
Planner:Shinpei Murata, Takato Akiyama, Kenji Ozaki
Copywriter:Shinpei Murata
Creative Technologist:Ryoya Sugano
Art Director:Naomi Okamura
Technical Adviser:Momoko Yamaguchi
application development main director:Kawamura Shuwa
application development producer:Mizuno Hiroyuki
application development director:Kobayashi Nobuhiro
Software Developer:Iwamoto Tomo
software development lead:Hirohashi Naoyuki
Engineer:Takuya Ando
Frontend Engeneer:Kosuke Takahashi
Modeler:Yuya Takahashi, Keita Sugiyama
3d Director:Yusuke Koike
Technical Director:Keishu Nakajima
Coordinator:Ryota Yamamoto
Photo Producer:Misa Murayasu, Kenji Hashimoto
Photographer:Takao Nagase
Film Producer:Tatsuhiro Ishikawa
Film Director:Shuhei Yamada
Music:yahyel

Online
Michelin

A unique web series focusing on the people, passion and workmanship behind perfect driving moments.

Advertising Agency:TBWAPARIS, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Creative Director:Jean-Francois Goize
Art Director:Jérémy Armand
Copywriter:Nicolas Roncerel
Production Company:TbwaElse
Producer:Cathy Pericone
Director:Ivan Olita
DoP:Jake Saner
Line Producer:Tristan Voisin
Production Coordinator:Andrea Piotrovitch
Post Production:TbwaElse
PostProducer:Mélanie Bernard
Music Composer:Monsieur Thomas Roussel
Performer:Monsieur Thomas Roussel
Sound Production and Supervision:Thomas Anduze
Soundengineer:Vendome Uhl
Music Coordination:Marie Roche, Barthelemy Ponsot

Integrated
Seat

Advertising Agency:Rosàs Barcelona, Spain
Executive Creative Director:Isahac Oliver
Head Of Art:Nacho Ginestra
Art Directors:Xavi Mauri, Victoria Salsas
Copywriter:Jorge Segarra
Account Management:Kirsten Haack, Edu Rojo, Florian Paulin
Head Of Production:Patricia García
Producer:The Production Club
Producer post production:Cristina Ariso
Editor:Octavio Roes
Sound Studio:Deluxe
Music Composition:Trafalgar, Leikeli47
Production Company:Grayskull
Director:Los Pérez
Producers:Daniel Monedero, Jesus Alamo, Lara Saborido
DoP:Román Martínez de Bujo, Iñigo Zubicaray

Film
Loreal

Advertising Agency:McCann London
Creative Director:Rob Brown
Copywriter:Steph Dunk
Design Lead:Andy Tannock 
Producer:Anita Osbourne
Managing Partner:Lisa Conway
Planning Director:David Frymann
Planner:Emily Ellis
Business Lead:Alison Webber
Account Director:Emma Forsyth
Project Director:Louise Hawthornthwaite
Director:Peter Lindbergh, Working Girl

Online
Cancer Research UK

In a climate where trust in UK charities has dropped, this new campaign sets out to directly thank Cancer Research UK’s regular supporters, showing them the impact they have made on people’s lives. This ‘survivor generated’ campaign features mums that are alive today thanks to pioneering research, which is in part funded by monthly donations like theirs.

Advertising Agency:Atomic, London, United Kingdom
Founding Creative Partner:Guy Bradbury
Creative Director:Matt Gilbert
Senior Art Director:Dave Tokley
Planning Director:Richard Hill
Account Director:Sophie Marshall
Media Company:Mediacom
Editor:James Sheehey
Postproduction:Big Bouy
Audio postproduction:Big Bouy