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Rodzice.Pl

Young parents, especially first time parents, are hungry for information about parenting but often have little time to go online to look for it. Now parents can stay informed without sacrificing quality time with their babies.

Today, Saatchi & Saatchi Interactive Solutions Poland, in partnership with Poland’s leading parenting website Rodzice.pl, launches the ‘Baby Browser’, a cutting-edge Chrome extension that enables parents to read any text based content (excluding social media channels) whilst displaying images that simultaneously stimulate their babies’ brains.

The free Google Chrome extension widget utilises extensive research around how infants perceive colours and shapes in their first two years, and was created in partnership with a child psychologist. The end result is an interface which displays images onto the browsing page based on red, black and white graphic shapes scientifically proven as the most appealing to babies’ brains. The effects of this kind of stimulation can support the development of visual ability, 90% of which appears during the first six months of a baby’s life.

To use, parents simply need to install the free ‘Baby Browser’ widget, which then sits on their toolbar. When clicking on the extension it instantly imports any text content, regardless of language or country, from the selected website while the special animation of the ‘Baby Browser’ is overlaid. This allows parents to search for important information without sacrificing valuable time during the early stages of parenthood. The pace of the animation is related to the length of the article being read and is controllable by the parent. And of course it is intended to be used in moderation, providing precious minutes of helpful browsing in a busy day.

Advertising Agency:Saatchi & Saatchi Warsaw, Poland
Regional Creative Director:John Pallant
Creative Director:Kamil Majewski
Deputy Creative Director:Micha? Paw?owski
Associate Creative Directors:Patrycja Lukjanow, Piotr Osinski
Art Director:Patrycja Lukjanow
Copywriter:Piotr Osinski
Digital Designers:Ewelina Eliasz, Anna Dudek
eCommerce Design Director:Rafal Bauer
Brand & Communication Planner:Jan Grodecki
Account managers:Julia Dziurbiejko, Dominika Majcher, Izabela Siek
Producer:Maria Golosz
Development:Grzegorz Sulich
Project Managers:Piotr Kraucki, Tomasz Nowak, Jarek Przybyszewski
Project Consultant:Marta ?ysko-Pa?uba
Animation:MELT
Direction:Kuba Matyka, Kamila Staszczyszyn
Art Direction:Kuba Matyka, Kamila Staszczyszyn
Visual Screenplay:Kuba Matyka, Kamila Staszczyszyn
Sound Studio:Studio Spot
Sound Designer:Marek Doma?ski
Sound Producers:Emilia D?browska, Katarzyna Kowalczyk
Studio:Expresso
IS Sound:Expresso
Post Producer:Ela Miko?ajczyk

Online
Sport England

Jiggling, sweating, lifting, taking a breather – however you do it, we think it’s phenomenal. #ThisGirlCan Narrated by Dr Maya Angelou, reading her poem ‘Phenomenal Woman’.

Managing Director:Sharon Jiggins
Chief Creative Officer:Al Young
Senior Copywriter:Martin McAllister
Senior Art Director:Ben Edwards
Business Director:Hollie Loxley
Account Director:Isabelle Soskice
Account Manager:Alice Poole
Executive Planning Director:Vicki Holgate
Senior Strategist:Laura Coleman
Head Of Broadcast:Jason Ayers
Producer:Jason Ayers
Production Assistant:Hanna Davis
Ceo:Jennie Price
Strategic Lead Brand and Digital:Kate Dale
Director:Kim Gehrig
Production Company:Somesuch
Executive Producer:Tim Nash
Production Company Producer:Lee Groombridge Somesuch Script Writer: Rose Bretecher
Lighting:Robbie Ryan
Cameraman:Robbie Ryan
Production Designer:Andy Kelly
Editor:Tom Lindsay @ Trim Editing
Casting:Leanne Flinn
Music & Sound Design:Soundtree
Post Production:Framestore

Print
National Army Museum

To relaunch their museum after a three-year closure, the National Army Museum has created its ‘Open to question’ campaign. Using unexpected stories from the frontline, the Museum looks to reengage the public with its Army, by starting a conversation that is beyond than just questions and answers.

The Middlesex Regiment played pin the medals on the donkey.

Advertising Agency:CP+B, London, United Kingdom
Creative Directors:Dave Newbold, Jim Eyre
Head Of Design:Hugh Tarpey
Copywriter:Sarah Shepherd

Media
Uber

Mum’s make extraordinary things happen. Sometimes they even fly half way around the world just to drive you home.

Advertising Agency:The Best Bit, London, United Kingdom
Creative Director:David Campbell
Director:David Campbell
Art Director:Amy Berriman
Copywriter:Hayley Parle
Executive Producer:Jeremy Ervine
Production:Danielle Wilson, Hope Brownhill
Casting:Danielle Wilson, Hope Brownhill

Print
Bic

I must not beg my teacher to punish me. To pen should never be a pain.

Credits: Art Director: Valentin Guiod
Copywriter:Loic Huber

This is a public service announcement!

The USS Iowa firing during target exercises near Vieques, Puerto Rico, 1984. Photo: Phan J. Alan Elliott. Via wikipedia

In May, i will be giving online classes at the School of Machines, Making & Make-Believe. The school is based in Berlin but is also traveling from one art&tech venue to another to teach and discuss imaginative exploration of art, technology, design, and human connection. I’ve given talks there twice. Once in Berlin and once at Casa Jasmina in Turin.

And now as befits a blogger, i’m going to run one of the first online classes organized by the school. As will the brilliant artist and a researcher Joana Moll (whom i interviewed recently.) In The Internet, Deconstructed, Joana will be exploring how interfaces mediate most of our life transactions and how we can democratize them. Far from being neutral entities, interfaces exercise a great deal of power over its users, representing one of the major anti-democratic governance entities in our society.

And i will, unsurprisingly, be running classes that focus on activist art and provide an overview of the most inspiring and thought-provoking actions performed and orchestrated by members of the ‘creative resistance’. A Mapping of Socially-Engaged Creative Practices is aimed at politically-minded artists, designers and makers who believe that their ideas, concerns and beliefs should be heard outside of the usual white walls of cultural institutions. It could also interest activists looking for inventive strategies to get their message across. And it’s for pretty much anyone worried about the state of the world today.

Each week, the first half of the course will look at a particular political, cultural, technological or ethical theme that is the source of growing concern in society. Namely: the anthropocene, the persistence of colonialism, the rise of intelligent machines, the new forms of life engineered in laboratories. The other half of the course will explore strategies, tools, and ideas to keep in mind no matter what the topic of the week will be. And i also want to leave space for debates and discussions during the classes.

The online classes will be taking place over the course of four weeks, for two hours each week. Plan in an extra hour for homework and you’ll be set!

Classes are live meaning that you can directly interact with the instructor as well as with the other participants from around the world. Classes will also be recorded for playback in case you are unable to attend for any reason.

The online classes are now open for enrollment!

Also Joana, Rachel Uwa who runs the school and i will be in Belgrade in April for the Resonate festival, get in touch if ever you’re curious about the classes (or about other things we do!)
The School also has an impressive program of Summer workshops and classes. There might be something that interests you in here!

(Big thanks to smart and intrepid Rachel for inviting me to give the classes.)

Source

Verizon Communications has been securing streaming rights from TV network owners in preparation for the nationwide launch of a live online TV service, according to people familiar with the matter.

The telecommunications giant plans to start selling a package with dozens of channels this summer, according to the people, who asked not to be identified discussing private information. The live, over-the-internet TV service would be a first for Verizon — separate from Go90, a YouTube-like streaming-video service aimed at teens — and also independent of its Fios home TV offer, the people said.

Verizon’s preparations highlight the growing pressure to provide a cheaper, smaller package of TV networks to viewers who are turned off by a glut of programming available on traditional cable packages. Dish Network introduced a similar service, Sling TV, two years ago, and AT&T’s DirecTV Now came out late last year. Sling’s basic package costs $20 a month, while DirecTV Now starts at $35 for 60 channels. Verizon’s will probably be similarly priced, the people said.

Continue reading at AdAge.com

Verizon Communications has been securing streaming rights from TV network owners in preparation for the nationwide launch of a live online TV service, according to people familiar with the matter.

The telecommunications giant plans to start selling a package with dozens of channels this summer, according to the people, who asked not to be identified discussing private information. The live, over-the-internet TV service would be a first for Verizon — separate from Go90, a YouTube-like streaming-video service aimed at teens — and also independent of its Fios home TV offer, the people said.

Verizon’s preparations highlight the growing pressure to provide a cheaper, smaller package of TV networks to viewers who are turned off by a glut of programming available on traditional cable packages. Dish Network introduced a similar service, Sling TV, two years ago, and AT&T’s DirecTV Now came out late last year. Sling’s basic package costs $20 a month, while DirecTV Now starts at $35 for 60 channels. Verizon’s will probably be similarly priced, the people said.

Continue reading at AdAge.com

Ad independent Fabula has made the decision to close its doors to business after management questioned its future as a small independent in a “tougher”, “more project based” marketplace.

Every hero needs a villain. The Association of National Advertisers has made it clear with a new manifesto that, for CMOs, the enemy is the ongoing lack of sales growth. Coupled with rising marketing spending, the industry is looking at a clear and present danger.

Revenue growth is the mother of all issues, one that the entire industry must unite to solve. The CMO community is on board. Now it’s critical that agency leaders, who are convening next week for the annual 4A’s conference, follow suit. The same can be said for publishers, platforms and ad-tech companies.

Earlier this month at its annual Media Conference, the ANA formally threw down the gauntlet with a blistering 1,300-word manifesto that’s a must-read. The document, the ANA says, has the input of thousands of CMOs, the blessing of the ANA’s board of directors and its chairman, P&G Chief Brand Officer Marc Pritchard.

Continue reading at AdAge.com