Mar
01
Bum Run: Crack the Cure – Samurai
Posted in: Uncategorized
Mar
01
Feature: How to Steal a River
Posted in: UncategorizedTo feed an enormous building boom, India’s relentless sand miners have devastated the waterways that make life there possible.
Mar
01
Tech Fix: Meet the First Must-Try Gadget of 2017: The Nintendo Switch
Posted in: UncategorizedIt’s both a console that can sit in your living room and one that you can easily take with you on the go.
Mar
01
Luxury SUV Bicycles – The Land Rover Vehicle Bicycle Has the Same Chic Styling as the Car (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Land Rover vehicle bicycle is a conceptual product that takes the best design accents of the luxury SUV and incorporates them into a versatile piece of equipment for car enthusiasts to enjoy….
Mar
01
Facebook: Musicians, 2
Posted in: Uncategorized
Ower half the world’s musicians have yet to get online.
Mar
01
Enter Ad Age's 2017 Young Creatives Cover Competition
Posted in: Uncategorized
Advertising Age is inviting young creatives from anywhere in the world to design a cover for Ad Age’s 2017 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity.
Here’s your challenge as part of our eighth annual cover competition: Create a visual capturing the essence of the creative process today. We’re looking for a conceptual cover with a strong, impactful visual idea.
The deadline to submit your design is Thursday, April 6, 2017. All the information needed to enter is here.
Mar
01
Kohl's and Under Armour: Behind the Biggest Brand Launch in Kohl's History
Posted in: Uncategorized
Kohl’s, which like most of its competition has struggled to attract shoppers in recent years, is breaking a marketing campaign this week to tell consumers it is now selling Under Armour products in stores and online. Company representatives have called the biggest brand launchin terms of product in Kohl’s history.
“We think there’s such massive opportunity with Under Armour in categories like women’s apparel, our children’s apparel and footwear that they really could impact the overall business,” said Kevin Mansell, chief executive of Kohl’s, on a conference call earlier this month.
Product, spanning across categories including accessories, has already started to roll out in stores in recent weeks. Three 30-second TV broadcast spots will begin airing this week, and Kohl’s is also planning a robust social media presence around the launch. The retailer, which spent $306.5 million on measured media in the U.S. in 2015 according to Ad Age’s Datacenter, worked with agencies Anomaly and Huge on the campaign.
Mar
01
How to Connect in the Age of 'Fake' News
Posted in: Uncategorized
Dan Marks just wrapped a very successful 2016 as the CMO of Hancock and Whitney Bank. He has a lot to be happy about: the company’s financials were healthy and its stock was up. But Marks seems pleased more by something else too — his team’s cohesiveness. “Seeing the team come together and raise their game was so far my proudest accomplishment,” he says. “That gives me great confidence that we can continue to put up even more remarkable accomplishments in the future.”
Hearing this, it should be no surprise that Marks is a connector. He believes strongly in the power of connecting for success — connecting with his staff, but also with consumers, other industries and his peers. This sincere belief in connection gives away his natural leadership tendencies, which The CMO Club recognized with one of its most coveted accolades, the President’s Circle Award, an honor bestowed on the best networkers of the bunch.
But connecting in today’s world is tricky. How can a brand reach consumers through all of the noise? How can a CMO effect change among cynicism? How can marketers know whose advice to trust? Read Marks’s thoughts below.
Mar
01
Six Broader Questions in Light of P&G's Digital Advertising Ultimatum
Posted in: Uncategorized
When the chief brand officer from the largest advertiser in the world announces that they don’t “want to waste time and money on a crappy media supply chain,” even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.
If you missed it a few weeks ago, Procter & Gamble’s Marc Pritchard publicly expressed his qualms with today’s digital media practices, which he says lack alignment on definitions of key performance metrics, lack transparency to digital marketing activities, and lack diligence to comply with the company’s standards. P&G will refuse to continue to pay for services and digital media that do not comply with standardized viewability metrics, according to Ad Age.
One can almost hear the resonance of A. G. Lafley, P&G’s former chairman, from his book “The Game-Changer”: “If you don’t execute, the consumer doesn’t care what the strategy was. Execution is the only strategy that consumers see.”
Mar
01
Enter Ad Age's 2017 Young Creatives Cover Competition
Posted in: Uncategorized
Advertising Age is inviting young creatives from anywhere in the world to design a cover for Ad Age’s 2017 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity.
Here’s your challenge as part of our eighth annual cover competition: Create a visual capturing the essence of the creative process today. We’re looking for a conceptual cover with a strong, impactful visual idea.
The deadline to submit your design is Thursday, April 6, 2017. All the information needed to enter is here.
Mar
01
BabyLove: Premmie proud
Posted in: Uncategorized
Online
BabyLove
Advertising Agency:BWM Dentsu, Australia
Chief Creative Officer:Rob Belgiovane
Executive Creative Director:Asheen Naidu
Creative Group Heads:Denny Handlin, Jon Foye
Head of Onscreen:Margot Fitzpatrick
Senior Producer:Paul Johnston
Planning Director:Moensie Rossier
Senior Account Director:Andrew Henderson
Account Manager:Ashley Martin
Design Director:Eeuwout Baart
Production Company:Blue Boat
Director:Nick Price
Director Of Photography:Nick Price
Editor:Brendon Killen
Sound:Speed Of Sound
Mar
01
Promescent Promescent: Vertical Testimonials
Posted in: Uncategorized
Film, Online
Promescent
To protect identities and create a memorable visual, we zoomed in on lips and turned the footage sideways.
Advertising Agency:Cundari, Toronto, Canada
Chief Creative Officer:Sean Barlow
Creative Director:Paul Riss
Art Director:Emmanuel Torres
Copywriter:Daniel Cummings
Agency Producer:Colleen Allen
Production Company:Westside Studios
Director:Matt Barnes
Line Producer:Natalie D’Urbano
Editing Company:School
Editor:Mark Morton
Colour:Alter Ego
Audio:Tom & Dave
Sound Design:Tom & Dave
Mar
01
Quietman Makes Noise With New Executive Producer/Partner Sophie Gold
Posted in: Uncategorized
New York-based multidisciplinary company Quietman is excited to announce the addition of Sophie Gold as Executive Producer and Partner. Sophie brings her energy and influence to the legendary team at Quietman, who over the past 21 years has steadily continued to dazzle awards show juries, clients, and audiences alike with their gold standard of creative excellence.
Sophie Gold is known as a multifaceted talent; a hands-on Executive Producer, a marketing wiz and a sales maven all rolled up into one ultra-dynamic ball. She possesses an uncanny eye for spotting talent, and brings with her directors Brendan Beachman, Justin Coit, and renowned visual storyteller Gerald McMorrow.
A native of London, Sophie has experience leading teams across multiple territories, with a proven track record for elevating businesses on both coasts. Most recently, Sophie was EP/Director of Business Development at Moondog, where she successfully built their production arm from the ground and helped to establish their creative division.
Sophie’s tour de force status has been on the radar of Quietman EP/Partner Carey Gattyan for some time, saying: “With the current climate of our industry, everybody has to throw their hat into the ring and be aggressive and strong. I am consistently impressed by Sophie’s incredible work ethic and how she puts her own brand out there. I know Sophie’s strength in marketing and branding will raise Quietman’s profile even further.”
The high regard is mutual, says Sophie, “I so admire the vision that Carey Gattyan and Johnnie Semerad have for the company, which comes to life in the high caliber of production work and polish that they always deliver. They are a force to be reckoned with and I’m honored to become part of that legacy as a Partner.”
Founded in 1996 as a high-end VFX company, Quietman has evolved into a creatively integrated shop that covers the gamut of production and post production services. With the same core group of creative and production executives overseeing all disciplines, the Quietman team is able to craft beautiful content at all stages: from concept and design, high-end production, to editorial and finishing, in a harmonious manner.
Recently they’ve tackled the rebranding of Pepsi Zero Sugar for broadcast and social platforms, producing the spots from start to finish. Quietman also handled the VFX and 3D animation leading up to Lady Gaga’s show-stopping Super Bowl performance sponsored by Pepsi, along with creating new social content for Lays and handling the entirety of Matcha Love’s first-ever campaign. Meanwhile Sophie recently produced several commercials for Nissan’s partnership with the Star Wars franchise in support of the film Rogue One: A Star Wars Story. Now with Sophie Gold coming on board, you can expect to hear even more noise from Quietman in the future.
Adland:
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.