Zara, the clothing company, is taking heat for an ad that says, “Love Your Curves,” over an image of two models without curves. Zara actually has a line of jeans called “Body Curve Jeans,” so it seems the ad is actually suggesting you should love your Body Curve Jeans. But the way it’s phrased, combined…
IX International Advertising Festival White Square, Belarus, one of the leading creative events in advertising and communications industry of Eastern Europe, has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will turn to a prestigious tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best pieces of work and to challenge each other in this fair fight.
«Creativity Wins» – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of their victory. After all, advertising is a battle, an everyday fight for ideas and their realisation, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life.
Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland.
-FCB Inferno rolled out its “This Girl Can” follow-up, “Phenomenal Women” for Sport England (video above).
-The most liked advertising CEO on Business Insider’s list works in ad tech. Plus, Stan Richards!
-Brands and CMOs like their agencies flexible.
-Fallon London launched its first work for Deliveroo with “Anthem to Food.”
-Ageism is a problem outside of advertising, too.
-Snapchat: Not just for your 13-year-old cousin anymore!
-Campaign explains “Why the president of PepsiCo’s global beverage group fired a recruiter.”
-Uber CEO Travis Kalanick said he “must fundamentally change as a leader and grow up” after a video surfaced of him arguing with a driver.
Alalaoor Mamileiros estamos de volta com a primeira ministra das redes sociais Bia Granja pra falar da polêmica dos youtubers pagos pelo governo para falar bem sobre a reforma do Ensino médio. Foi isso mesmo? Qual é o problema? E na sequência Guilherme Valadares do Papo de Homem e Altay de Souza do Naruhodo sentam […]
> LEIA MAIS: Mamilos 99 – Beba com moderação e poste com consciência
Esse programa foi transcrito pela Mamilândia, grupo de transcrição no Mamilos Início da transcrição: (Bloco 1) 0’ – 10’59” [Trilha de Introdução] Cris: Mamileiros e Mamiletes, seu exercício semanal de ginástica cerebral está de volta. Eu sou a Cris Bartis e a moça serelepe ao meu lado é… Ju: Diva Laura Cris: Adotou mesmo? [risos] […]
> LEIA MAIS: Transcrição Mamilos 92 – Consciência Negra parte 1
Esse programa foi transcrito pela Mamilândia, grupo de transcrição do Mamilos Esse podcast é apresentado por b9.com.br [Sobe trilha] Tatá: Mamileiros e mamiletes, bem vindo ao novo Mamilos. Cris: Como vocês repararam, esse Mamilos começa muito especial. Por que, Ju Wallauer? Ju: Porque é nosso aniversário. Dois anos de Mamilos. Cris: Parabéns pro Mamilos! Ju: […]
> LEIA MAIS: Transcrição: Mamilos 90 – Aniversário, Ocupação nas Escolas e Prisões no Rio de Janeiro
Esse programa foi transcrito pela Mamilândia, grupo de transcrição no Mamilos Início da transcrição: (Bloco 1) 0’ – 10’59” Ju: Bem vindos ao Mamilos, seu espaço para fazer sentido dessa admirável mundo novo que nos cerca. Eu sou a Ju Wallauer, essa é a… Cris: Cris Bartis. Ju: Serve o vinho e vem com a […]
> LEIA MAIS: Transcrição: Mamilos 89 – Trump, e agora?
Would you agree that advertising is one facet of marketing?
Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech.
But for years, people have been progating the notion that adtech is a field separate from martech. In diagram form: two circles that don’t even intersect, or at most, overlap only a little bit.
Sanderson Farms, the 3rd largest poultry producer in the country, is vying for best new artist in the Dinner Music category. Through its agency, BBDO Atlanta, they have released a series of three ads that will run before music videos of current and prior Grammy-nominated artists. What’s more, on mobile using Facebook Canvas, you can play around with these ads, like slowing down the spinning record plates so you can grab a chicken tender, flipping the plate to the B-side, or playing the plate in reverse. Accompanying each dish is appropriate music to enjoy it by, such as Italian opera for creamy chicken pasta. And each of the ads takes you to the recipe for that dish, as well as other recipe ideas.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
