Since he laid down the law for digital-media players at an Interactive Advertising Bureau conference in January to straighten out their mess or stop getting his company’s media dollars, Procter & Gamble Co. Chief Brand Officer Marc Pritchard has heard plenty of reasons why his demands aren’t reasonable. He has a common description of all these objections “head fakes.”
In a follow-up speech to the Association of National Advertisers Media Conference in Orlando on Thursday, and a pre-speech interview with Ad Age, Mr. Pritchard said nothing has changed his mind. So if Snapchat, Google, Facebook or any other platform can’t reliably deliver third-party, Media Rating Council-accredited measurement of ad viewability, or adopt safeguards against fraudulent traffic or inappropriate content by the end of this year, he remains fully prepared to stop spending money on them.
“We will vote with our dollars,” Mr. Pritchard said in an interview Wednesday. While digital platforms have “assembled huge audiences,” there are also more choices for media dollars than ever, he said, including on TV, where he’s noted even digital startups or Google itself spending considerable money.
-Badger & Winters created this “#WeSeeEqual” spot tackling pay equality for P&G (video above).
–Sir Martin Sorrell claims Trump’s presidency is “probably on balance good news” for the global economy.
-Campaign’s Maisie McCabe weighs in on TBWA’s deal to purchase a majority stake in Lucky Generals.
-Denny’s got existential on Twitter.
-Coca-Cola is experimenting with AI content creation. Uh oh.
-Adweek lists “7 Challenges Snapchat’s Parent Company Has to Overcome Before It Can Be Wall Street’s ‘New Facebook.’
Since he laid down the law for digital-media players at an Interactive Advertising Bureau conference in January to straighten out their mess or stop getting his company’s media dollars, Procter & Gamble Co. Chief Brand Officer Marc Pritchard has heard plenty of reasons why his demands aren’t reasonable. He has a common description of all these objections “head fakes.”
In a follow-up speech to the Association of National Advertisers Media Conference in Orlando on Thursday, and a pre-speech interview with Ad Age, Mr. Pritchard said nothing has changed his mind. So if Snapchat, Google, Facebook or any other platform can’t reliably deliver third-party, Media Rating Council-accredited measurement of ad viewability, or adopt safeguards against fraudulent traffic or inappropriate content by the end of this year, he remains fully prepared to stop spending money on them.
“We will vote with our dollars,” Mr. Pritchard said in an interview Wednesday. While digital platforms have “assembled huge audiences,” there are also more choices for media dollars than ever, he said, including on TV, where he’s noted even digital startups or Google itself spending considerable money.
His unclassifiable books blend personal history, reportage, philosophy and theology to cast compulsive narrative spells.
Ahead of this year’s upfront marketplace for ad time in the next TV season, NBC Universal is expanding the amount of inventory it would sell based on data other than traditional Nielsen demographics guarantees.
The company is setting aside $1 billion in inventory to sell in deals pegged to non-Nielsen guarantees, more than double the business it conducted that way last year, according to a spokeswoman. It is also opening negotiations to advertisers in any category, in both the upfront and the year-round scatter market, after limiting 2016 deals to certain clients during the upfront.
And it is expanding its targeting and alternative guarantees to its Symphony campaigns, which allow marketers to incorporate all of the company’s TV and digital assets. NBCU’s portfolio includes the NBC broadcast network and cable channels including Bravo, Syfy and USA Network.
É certo de que a nada seria da NASA se não houvessem as mulheres que ajudaram a construir a agência, algo bastante destacado no filme “Hidden Figures”. A partir disso, um projeto do LEGO Ideas foi criado, contendo um pack de algumas dessas mulheres que contribuíram de maneiras significantes para o programa espacial. Esta semana […]
> LEIA MAIS: LEGO aceita sugestão e vai lançar set “Women of NASA”
New project for AIB and the Gaelic Athletic Association by Rothco. The banking group are back on 1st March with a third season of their ultra successful branded entertainment documentary series The Toughest Trade. I thought your readers may be interested in the nature of the brand and sports partnership as well as the professionals athletes involved in the series. To test the theory that amateur GAA players can compete at the very top level, the show takes local GAA stars and launches them into a variety of professional sports from around the world. This series, Donegal footballer Michael Murphy is tested to his limits as he joins top rugby side Clermont Auvergne. In return, Welsh rugby star Shane Williams takes on life as an amateur with football club Glenswilly. In the second episode, Wexford hurler Lee Chin travels to Canada to take on the seemingly impossible task of success at Ice hockey with NHL team the Vancouver Canucks. Canucks star Alex Auld heads in the other direction to play hurling with Faythe Harries in Wexford.
The Nordic Cooperative Building Association (OBOS) is 100 % owned by it members. This means that there are no rich dull guys making profit from the business. This is quite unusual in the construction industry. But what would happen if we took this mindset to a different environment, let’s say a pirate ship? Well, that’s exactly what this film is telling you.
(TrendHunter.com) You might be unsure sometimes what the best bicycle route is to take, so the ‘Orion’ GPS is intended to offer a new way to find your way to your destination. The ‘Orion’ is…
Marca dá uma perspectiva mais moderna para os homens sensuais de suas campanhas
> LEIA MAIS: Uma família inteira tenta conquistar o mesmo homem em novo comercial da Coca-Cola
“Unique is an asset in our next stage of development. Her prior experience leading sales and as an Executive Producer make her the perfect addition to our team,” says Managing Director Michelle Eskin.
Hammond’s previous roles span various leadership positions in the advertising industry, from EP at Aero Film, to Partner of SCOUT and Co-Creator of HUM Music. In each, she was heavily involved in developing teams to put compelling and original work on the screen.
As for Cut+Run, Unique relates, “I was first inspired by work, then fell in love with the people of Cut+Run – all of whom show the utmost appreciation for each other and their clients. I am excited about becoming part of the fabric, and to being a conduit for clients, sales, and the management team.”
Let us introduce the hand – a unique, unseparable hero in constant contact with the smartphone. Mobile devices adapt to the hand in its functionality and design. That is why we want to make it #handible. Just for you. Huawei technologies make your life easier. We care about your comfort to be in touch with the world and regardless of anything we „make it possible”
The idea behind the concept was really to play on spontaneity. With a teasing campaign on Facebook and an ePanel installed at the Geneva and Basel train station, easyJet was inviting fans and travel enthusiasts to join a live contest that would take place between 4pm and 5pm at the train station. Participants should come with a friend, their luggage, their passport and the easyJet App on their smartphone ready to take off to a surprise destination in Europe.
About 300 people joined each of the 4 events hoping to win one of the 5 free weekends (flight + Hotel) offered by easyJet. Participants could register directly on the ePanel to participate to the prize draw. Every 10 minutes, the winners, the destination and the departure time were displayed on the screen after a countdown full of suspense and enthusiasm. The winners were immediately invited to check-in for their flight before heading to the airport.
The first event took place on September 6th at the Geneva train station and was live streamed on Facebook. A small video of the event was then used for PR and for teasing during the next events that took place later in Geneva and Basel.
(TrendHunter.com) 2017 March design trends reveal innovations in a variety of industries and fields related to design, with functional home decor and commuter-friendly products being specific standouts.
The Bicho…
HSN, known as Home Shopping Network until 2000, has named 360i its digital agency of record as the brand looks to drive more demand on digital and mobile channels.
The RPF process was “extensive” and started with seven agencies, which were narrowed down to five, said Ryan Ross, exec VP-marketing and digital commerce at HSN. Mr. Ross said 360i stood out in the pitch because of its “innovation and abilities to shift the dynamic landscape within retail.”
Razorfish previously worked on the digital business. Representatives from Razorfish were not immediately available for comment.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
