Hasta La Creative!

Want to see how the other half live-tweets? The technology that insulated you will now free you.

The ad ecosystem has always been built on a sense of “cautious trust.” This created a system where platforms largely operated in silos and the information shared with advertisers — whether it be campaign, inventory or audience data — was guarded. However, that system began to fall apart last year.

Here’s why.

Ad fraud and viewability. Last year, a wave of endemic bot fraud cheated advertisers of more than $7 billion dollars. Similarly, viewability — the degree in which an end-user actually sees an ad — is a growing concern. Google has said that nearly 60% of its ads are not seen. And viewability can vary wildly among individual media sellers.

Continue reading at AdAge.com

The ad ecosystem has always been built on a sense of “cautious trust.” This created a system where platforms largely operated in silos and the information shared with advertisers — whether it be campaign, inventory or audience data — was guarded. However, that system began to fall apart last year.

Here’s why.

Ad fraud and viewability. Last year, a wave of endemic bot fraud cheated advertisers of more than $7 billion dollars. Similarly, viewability — the degree in which an end-user actually sees an ad — is a growing concern. Google has said that nearly 60% of its ads are not seen. And viewability can vary wildly among individual media sellers.

Continue reading at AdAge.com

If brand marketers were looking for innovation and excitement at Mobile World Congress, they might have been disappointed. This year was all about evolution, and the big reveals at the show reflected that.

Yes, there were iterative improvements in handset performance, but the underlying theme was how mobile is increasingly enmeshed in our lives, at home, in the car and in industry.

Here are five impressions from four days in Barcelona:

Continue reading at AdAge.com

Adding visual effects to advertising is a notoriously labor-intensive postproduction process. But Chevrolet this week premiered a slick commercial that used technology from Epic Games and The Mill to allow the filmmakers to render virtual cars over live-action footage in real time–and see exactly how the scenes would look as they were being shot. First,…

(TrendHunter.com) Those who have extending tables in their home know how cumbersome it can be to make them bigger when guests come over, so the ‘Roll-Out’ table by Marcus Voraa solves this problem.

The &#…

Nesta semana recebemos Felipe Castilho para botarmos fogo na ignorância com a distopia “Fahrenheit 451” de Ray Bradbury. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Saraiva Cultura Amazon ======== COMENTADO NO EPISÓDIO Pagina do facebook – O Legado Folclórico CdH – As Crônicas Marcianas CdH – Silo Campanha #OPodcastÉDelas ======== FALE […]

> LEIA MAIS: Caixa de Histórias 83 – Fahrenheit 451