Elon Musk to Launch Tesla Crowdsourced Ad Competition, Following Suggestion from Elementary School Student

Elon Musk’s Tesla has become one of the most in-demand automotive brands without the aid of advertising.

That never stopped its fans from trying to make their own ads for the brand, though, including Parachute and director Sam O’Hare‘s 2015 CGI “Fireflies” spec spot. Which gave one fifth grade girl named Bria an idea: why not have people enter their spec spots in a competition and have Tesla run the winner? Or, as she put it in her letter to Musk, which her father subsequently shared on Twitter:

I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining. So, I think that you should run a competition on who can make the best homemade Tesla and the winners will get their commercial aired. The cool part is that you still won’t be taking the time and money to advertise for yourself. Plus, this is something your fans and customers will definitely love.

Smart kid!

She goes on to suggest “a year of free Supercharging or a Model 3 Easter Egg or something” for the winner of the contest.

Shortly after her father shared the letter on Twitter, Musk replied, promising to implement the idea.

Below is the tweet containing the letter in full, which Bria’s parents insist she wrote with “very little help.” She describes herself as an aspiring politician who will “make sure that the government protects the environment, and Teslas can be bought anywhere.”

KBS Hired Chris Polychronopoulos as Executive Creative Director on BMW and Other Accounts

MDC Partners agency Kirshenbaum Bond Senecal + Partners hired Chris Polychronopoulos as executive creative director working on BMW, Stanley Black & Decker and other clients.

Polychronopoulos joined the agency back in December, the same month we learned that Critical Mass won a review for a BMW web redesign assignment with KBS retaining lead creative duties.

The hire seems to reinforce the idea that KBS will continue working on the business, and it also followed the departures of executive creative directors Jon Goldberg and Marc Hartzman, the latter of whom led the digital portion of the BMW account.

An agency spokesperson declined to comment on the news.

Polychronopoulos joined the agency from AKQA New York, where he served as a creative director, working with brands including Google, Volvo, Starbucks, Verizon and Maserati. He originally joined AKQA as an associate creative director back in September of 2012 and was promoted to creative director a year and a half later.

Before joining AKQA, he spent a little over a year and a half as an ACD with POSSIBLE in Austin and New York.

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Brickyard VFX Atlantic Names Andrew Bell Managing Director; Promotes Amy Appleton to Executive Producer

Brickyard VFX has named Andrew Bell as Managing Director of its Boston studio and promoted Amy Appleton to Executive Producer. Bell comes to Brickyard from MPC, where he spent more than 15 years growing the studio, most recently as a Managing Director of MPC Los Angeles. Appleton has been at Brickyard for 10 years, producing hundreds of high profile projects for clients that include Frito-Lay, Progressive Insurance, Cadillac, Columbia Sportswear and Royal Caribbean.

“Bringing Andrew on board marks an exciting new chapter for Brickyard, one that will help us expand upon the best version of ourselves. We’re eager to build on the legacy we’ve established and tackle more ambitious projects in our LA and Boston studios,” said Dave Waller, founder, Brickyard VFX. “Promoting Amy as our EP will ensure that we will continue to take the very best care of our treasured customers.”

“Brickyard reminds me of everything special about the creative industry we work in. It’s a fantastic tight-knit crew with a culture that fosters incredible creativity and a family friendly atmosphere, something the larger more corporate studios have lost sight of. The focus here is on delivering the best creative and partnering with all types of clients. I look forward to making the move to Boston and extending Brickyard’s reach into new markets,” said Bell.

“Brickyard is my (crazy talented) family, and we are lucky to have amazing clients. I’m so excited for this next step, and to continue to make excellent work,” said Appleton.

Bell began his career in 1999 as a PA with MPC in London. He worked his way up through the company, handling production responsibilities for several years before crossing the pond in 2008 to help open the studio’s first expansion facility in Los Angeles as Head of Production. Bell became the Managing Director in 2011, a role he held until Fall 2016, when he began consulting for Apple.

In addition to the management moves, Brickyard Atlantic has recently upgraded its technology infrastructure and is installing a grand roof deck with views of the downtown Boston skyline.

Adland: 

Watch Seth Meyers React to the Media Fawning Over the 'New' Trump


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, March 2:

Is it ethical to reject ethics training? (See No. 5, below.) What kind of a question is that? Only a loser would ask that kind of question! If you’ve already got tremendous ethics, the very best ethics, what could you possibly learn from ethics training? Anyway, speaking of ethics, let’s get started …

1. A common theme of beltway reporting at the moment: Attorney General Jeff Sessions is kind of in hot water. A top story on the front page of this morning’s Washington Post, for instance, is headlined “Sessions spoke twice to Russian envoy”; the web version of the story, by Adam Entous, Ellen Nakashima and Greg Miller, is titled “Sessions met with Russian envoy twice last year, encounters he later did not disclose.”

Continue reading at AdAge.com

Dumb Phone Love: Reporter's Notebook from Mobile World Congress


Everywhere at Mobile World Congress in Barcelona this week you saw 5G hype and the Internet of Too Many Things, with smartphones mostly in the background. Mobile tech has achieved a lot of what’s possible on the current, fourth generation of network technology, and phones may be in a sleepwalking state until 5G is commercialized.

‘DUMB PHONE’

Nostalgic crowds visited Nokia’s showroom floor daily to check out the re-released Nokia 3310, a pre-smartphone era phone coming back at a budget price and with an updated version of the game “Snake.” Its global reintroduction this year, announced at the conference, is designed to promote Nokia’s first Android phone.

Continue reading at AdAge.com

Watch Last Night's New Ads From Lexus, IBM Watson and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Baskin-Robbins reveals its ice cream flavor of the month (spoiler: it’s something called Reese’s 3-Pointer), while Lexus shows off “the aggressively designed” RX in a spot with a subtle hint of a same-sex relationship. And IBM Watson narrates a commercial showing off all its (his?) capabilities “on land, on sea and in the air.”

Continue reading at AdAge.com

ING: Proud sponsor of Dutch football

ING Bank has been sponsoring Dutch football for the last 20 years.

From the Dutch national teams to the amateur clubs, ING supports teams and clubs not only financially, but also with goods like balls, goal posts and – not to forget – training vests.

Training vests can be found on every football pitch in the Netherlands. You see them everywhere and they’ve become an integral part of Dutch football, so much so that in Holland we no longer see and value them any more.

Even though they work so hard.

They get smeared, torn, trampled on, every single day. Through wind, rain and even snow. Yes, it’s a tough life to lead, when you’re a training vest.

But every now and again, you have a glorious moment. One day in advance of every match, the Dutch national teams have their final training session. The players that receive a training vest at this training will be playing in the squad the next day.

You, the training vest, decide who will play for their country. It doesn’t get any better than that. It’s worth all the humiliation you’ve endured all year.

ING, as sponsor of Dutch football, understands this. And that’s why we’re so proud of these orange pieces of cloth.

Video of ING. Proud sponsor of Holland’s training vests.

TM Insurance: Dance

Video of TM "Dance"

Muscle Milk: Strong Feels Good feat. Steph Curry

Video of Muscle Milk | Strong Feels Good feat. Steph Curry

Everything Wrong with the Ad Industry, In One Photo?

Awards shows: Where does one even begin?

These self-aggrandizing ceremonies suffer from a spare-no-expense, over-the-top air of exclusiveness, noted lack of diversity in judging panels, a propensity to award “fake” work created solely for the purpose of winning such awards, a surprising willingness to celebrate some (probably) sexist content and so much more.

Did you think we were talking about the Oscars?

We exaggerate, obviously. But today a certain creative leader sent us the picture in this post and wrote, “this photo may be everything that’s wrong in advertising in a single, gilded frame.”

It’s a panel of judges poring over work for the Andy Awards while sequestered in a room (read: hotel not owned by Trump) that might make Gatsby blush, as tweeted out by Chiel Worldwide global CCO Malcolm Poynton.

Hyperbolic? Yeah. But it also kind of reminds you that the awards shows are pretty far from what the industry is all about. One the jurors even commented on that divide this week, telling us that the Andys and related events may be the most New York City things ever, though we do hear that the picture in question was taken in Bangkok.

All this aside, everybody still likes to win awards.

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ONE DAY LEFT to Register for Future Festival LA – Don't Miss This Los Angeles Strategy Conference

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Peeps-Flavored Oreos Are Here, and They’re Turning People’s Poo Pink

Oreos loves itself some limited editions. From red velvet to candy corn to thin mint, half the fun is in buying a pack just to find out what they taste like. But in the case of its Peeps-flavored variety, which came out a few weeks ago, users have discovered yet another surprise: It turns your…

WPP's Sir Martin Sorrell Reveals What Keeps Him Awake at Night


Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Friday, March 3:

We close out the week with a rarity: a Trump-free media scan. Granted, one of the items below (No. 2) is Trump-adjacent, but it involves Mike Pence’s conduct before he became Trump’s VP — so let’s not officially count it as a Trump item, OK? OK. Anyway, let’s get started …

1. “Time Inc. is a week away from seeing what five potential suitors may offer to buy the whole company — but its management is still pressing ahead with its own digital efforts,” Keith Kelly reports in this morning’s New York Post. “On Thursday, it launched Well Done, a social media brand created for food lovers who consume and share videos.” Time Inc.’s accouncement offers more details:

Continue reading at AdAge.com

Proceed at Your Own Risk. Tales of dystopian food & health industries


Kirsten Stolle, Protecting Its Own Tail (from the series Monsanto Intervention), 2013. Collage on magazine advertisement

Pharming, or pharmaceutical farming, uses genetic engineering to insert genes into host animals or plants so that they produce substances that may be used as pharmaceuticals. The process allows the production of cheaper drugs on tap. “If you need more, you breed more,” a spokesman for a pharming company told the NYT back in 2009.

Unsurprisingly, the technology is controversial, especially when it comes to animal welfare. These are animals genetically engineered for the sole purpose of serving as pharmaceutical factories, as if they were walking and breathing manufacturing plants rather than sentient creatures.

There are other concerns as well: the animals could suffer, their germs contaminate the drug, the animals could escape and breed with others, spreading the gene with unpredictable direct and indirect consequences, offspring of transgenic animals have been born with abnormalities, etc.

Animal pharming might sound like bad science fiction to many of us but it is already a growing business. In 2009, the FDA approved the sale of the first drug produced by goats genetically engineered to secrete the protein Antithrombin in their milk. The compound is then used to create anti-clotting drugs for by patients with a rare blood disorder. Since 2009, other animals have been genetically modified to produce medications needed by human.


Kirsten Stolle, AP 10 (from the series Animal Pharm), 2014. Collage on paper

The practice hasn’t been much analyzed and debated in the mainstream press but artist Kirsten Stolle is inviting the public to reflect more closely on this new use of genetic engineering with a series of collages titled ANIMAL PHARM. Bearing a title that evokes Orwell’s allegorical novella Animal Farm, the intriguing and delicate collages comment on the insidious connections between greedy corporations, complicit governments and public health (as well as the well being of other living creatures.)

Animal Pharm is part of Stolle’s broader investigation into industrial food and drug production and the lack of transparency and governmental oversight that surrounds them. The artist is currently having a solo show at NOME gallery in Berlin. The exhibition presents not only the Animal Pharm series but also Monsanto Intervention, a group of collages about the biotechnology corporation that poisoned the environment with its Agent Orange, floods the world with genetically modified crops and pollution, bullies small farmers to protect their seed patents, and is now attempting to portray itself as the spearhead of the green revolution built around “sustainability”.

In Monsanto Intervention, Stolle submits the advertisements that the GM giant bought in 1940s-1960s magazines to collage, cuttings and drawings that subtly but efficiently brings the original propaganda into a more truthful but also sinister light.

I caught up with the artist as she was flying to New York where her work is part of Evidentiary Realism, an exhibition that opened a few days ago at Fridman Gallery.


Kirsten Stolle, War In Paradise (from the series Monsanto Intervention), 2013. Collage on magazine advertisement


Kirsten Stolle, It Shouldn’t Happen (from the series Monsanto Intervention), 2013

Hi Kirsten! The issues addressed in Animal Pharm are quite disturbing. The series looks at the use of genetic engineering to produce pharmaceuticals within host animals. How much is that pharmaceutical research still confined into labs? How much of its results is already available at the chemist now? Are we already buying some of that without even realising it?

Most drugs produced within genetically engineered (GE) animals target specific rare or specialized diseases, and are given in consultation with a patient’s doctor, not through a general pharmacy. In 2009 the US Food and Drug Administration (FDA) approved and released guidelines for the commercialization of genetically engineered/transgenic animals. This included approval for the first transgenically derived drug, the human anti-clotting protein antithrombin (manufacturer name ATryn) in the milk of genetically engineered goats. Historically, the protein has been extracted through human blood donation and is time-consuming and highly regulated. Using GE animals to produce drugs more quickly, and with perhaps less oversight and regulation is attractive to the pharmaceutical companies.

Pharmaceutical companies and universities continue to actively pursue drug trials in genetically engineered animals. Creating drugs within animals brings up a wide range of moral and ethical questions and propelled me to examine “pharming” through my project Animal Pharm. Issues related to animal welfare, breaching species barrier for economic benefit, and the implications of patenting potential new forms of life are considerable. As a society, the ethical and social concerns, along with the unintended consequences of this experimental science need to be fully transparent, further investigated and brought to peoples’ attention.”


Kirsten Stolle, AP 8 (from the series Animal Pharm), 2014. Collage on paper


Kirsten Stolle, AP 6 (from the series Animal Pharm), 2014. Collage on paper

It seems that you research the issues your work exposes quite thoroughly so i was wondering if you could share some of that research and help us make better-informed food and health choices. Could you recommend books, videos or any online material we could have a look at if we want to know more about the pharming business?

For overall contextualization of the historical impacts of pesticides/herbicides I’d recommend the book Silent Spring by Rachel Carson. A terrific documentary from 2008 titled The World According to Monsanto is very compelling and maddening. In Defense of Food by journalist and activist Michael Pollan. For in-depth reading, the monthly peer-reviewed science journals Nature and Nature Biotechnology offer research backed articles. Organization such as the Environmental Working Group, Union of Concerned Scientists, Organic Consumer Association, Center for Food Safety are terrific watchdog and advocacy organizations.

Marie-Monique Robin, The World According to Monsanto, 2008

How didactic and self-explanatory do you think your final pieces need to be? Do you feel that the message has to be crystal clear or do you prefer to leave space for the viewer to reflect and speculate?

My intention is to develop work that engages the viewer visually and intellectually without being overly didactic. The themes I examine in my work are contemporary concerns and most people will find some connection to the issues. Although my projects have a particular critique in mind, giving the viewer space for an ambiguous reading or even an opposing view can create interesting conversations.


Kirsten Stolle, 52 New Chemicals (from the series Monsanto Intervention), 2013


Kirsten Stolle, Better Business (from the series Monsanto Intervention), 2013

Some of the works from your series Monsanto Intervention will be part of the exhibition Evidentiary Realism which opens on 28 February in New York City. The series documents and reframes magazine adverts that Monsanto published in the 1940s-1960s to market their toxic chemicals for use in war, agriculture, and home. The name Monsanto equals “Big Satan” in Europe and I know of many American initiatives that attempt to counter its influence but i don’t know how widespread the anti-Monsanto feeling really is in the U.S. But how much awareness of the evils of Monsanto is there in the U.S.?

Monsanto uses sophisticated propaganda to position itself as a sustainable agriculture company, greenwashing its 100 + year history as a chemical company. They spend hundreds of millions of dollars on campaigns to defeat anti-GMO legislations and create highly produced radio and TV commercials targeting consumers with a “Monsanto feeds the world” message.

When it comes to food safety, some of the US population believes the government acts as a watchdog over chemical companies like Monsanto, and works to protect us from unhealthy and dangerous substances. But with the continued revolving door between chemical company CEOs and government officials, the line is profoundly blurred between the regulator and the regulated. Additionally, increased food borne illnesses, monthly food recalls and environmental issues associated with herbicides/pesticides, have lead to a growing skepticism of our government interests.

Due to the efforts of advocacy groups and some legislators, there has been increased awareness of GMOs over the past several years. It has taken rigorous work to educate the public on exactly what genetic engineering of plants and animals means, and subsequently how GE impacts our national and global food system. The agrichemical corporations have a huge lobbying presence in Washington DC and spend millions on disinformation and greenwashing. In the US Monsanto is most closely associated with GMOs and there have been nationwide “March Against Monsanto” rallies and protests. In context with our industrialized food system, the proliferation of GMOs has raised additional concerns about corporate profit over human, animal and environmental health.

In Europe we feel we are protected from GMOs food and crops. Do you feel that we are naive? Have you during your research process encountered signs that Monsanto influence and products are present in some form or other in Europe?

I am very interested in how other countries treat/accept/deny GMO products or the growing of GMO plants. I am not familiar enough with how Agribusiness pushes to get their products into the EU market, although I understand there has been strong resistance from citizens and governments within individual EU nations. My sense is that the chemical companies have mainly focused their attention elsewhere, primarily on the US and developing nations where regulatory barriers and resistance is lower. In the US we have no federal regulations on GMOs (GMO ingredients are prohibited in organic foods) and developing countries are fed the narrative that GMO seeds and accompanying herbicides will increase crop yields to impoverished nations.


Kirsten Stolle, This War is Different (from the series Monsanto Intervention), 2013. Collage on magazine advertisement


Kirsten Stolle, By The Ton, 2013. Collage on magazine advertisement

The issues your work engages with are so wide-ranging, so complex and overwhelming, it must be intimidating to try and address them. I’m also expecting that the new U.S. government will not rush to solve any of those problems. This is probably a question you’ve been asked countless times but what do you think is the role of art in trying to visualise, communicate, resist or otherwise help disentangle all this mess?

Artists, and by extension their work, are essential to the cultural system particularly during challenging political times. Artists who strive to make socially-conscious art are most successful when something new can be added to the existing narrative and the conversation moves forward to the point of encouraging critical thinking. Socio-political art, whether provocative or relatively quiet, is always grounded in direct critique. Because my work is underpinned by topics that have a political framework and hit upon relevant social issues, my work can be challenging and uncomfortable. My focus is to observe and creatively reflecting back what is often too scary or daunting to witness.

Looking at your portfolio, it seems that your earlier works didn’t reflect your sociopolitical concerns so explicitly. Why this shift in your practice?

Yes, my early work centered on creating abstractions based on natural and human forms, using printmaking and mixed-media as my primary media. I was politically active during that time, but my art practice and political life remained somewhat separate. It was not until I began to experience health issues with soy products and to research GMOs, that I began to shift into making work based on my health and political concerns. Since 2010, my art practice has deepened into a platform where I can research and develop work within a visual vocabulary.


Kirsten Stolle, Protecting Our Planet (from the series By The Ton),2016

Any other upcoming work, field of research and concerns, or events you are currently working on?

I am currently working on two projects:

By The Ton is an archival photo/silkscreen/collage series investigating the historical legacy of multinational chemical companies and their influence on the global food system. This series dissects the prevailing rhetoric and critiques the practice of corporate greenwashing.

Disarm is a collage and drawing project examining the visual and psychological impact of former US Nike missile sites. I began Disarm at the end of 2015 as a way to investigate military propaganda within a 21st century framework. Given the incoming US political administration and in context with our current state of expanded drone warfare, increased surveillance systems and the uncertain relationship with Russia, my Disarm artistic research is taking on greater and urgent importance.

Thanks Kirsten!

Kirsten Stolle’s solo exhibition Proceed at Your Own Risk is at NOME in Berlin until 8 April 2017
Stolle also participates to Evidentiary Realism, a group show that opens at the Fridman Gallery on 28 February in New York City and runs until 31 March, 2017.

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Carrot Signs Huge Vet Tim Nolan as Chief Creative Officer

Carrot Creative has hired Tim Nolan as chief creative officer.

Moving forward, he will lead North American creative efforts for the Brooklyn-based, Vice-owned agency, whose recent projects include a January campaign for smartphone startup OnePlus and the December launch of Netflix’s aggressively pretentious modern dance series The OA. The last person to hold the CCO title at Carrot was Steve Badowski, who spent nearly 8 years with the company before leaving in 2015.

Nolan recently served as executive creative director at Huge, another digital-first agency located steps from the East River in DUMBO. He joined that company in 2014 as group creative director after leading the BBH Labs team and got promoted to ECD the following year.

The details of Nolan’s move from Huge to Carrot are not quite clear at this time. Huge went through a big game of creative revolving door last month following a series of performance reviews, with former CCO Hans Neubert leaving after just under a year and Havas veteran Jason Musante effectively replacing him as global executive creative director. (The IPG agency does not plan to name a new CCO.)

Throughout his career, Nolan (website here) has worked in creative and production roles at a series of New York companies including JWT, Mother, and Digitas. He and Droga5 ACD Jen Lu are also co-founders of Universalscene, described as “an art practice that explores the intersection of technology & popular culture.”

Today a Huge spokesperson wrote, “We’re thrilled Tim is staying in the neighborhood and we’re excited to see what he does at Carrot.”

Carrot representatives have not responded to our queries about the Nolan hire this week. We also reached out to the CCO himself but have yet to hear back. The agency currently employs more than 200 across offices in Brooklyn and Los Angeles and boasts of an enviable 7 percent turnover rate (according to a 2016 Digiday podcast).

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Para divulgar o novo Camaro ZL1 e com uma pegada totalmente tecnológica, a Chevrolet lançou nessa semana um novo comercial que além de chamar a atenção pelo conceito, também botou em prática a aplicação de efeitos especiais em tempo real. Veja o resultado no vídeo acima. Produzido em parceira com a Epic Games e The […]

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